An important component of our mission as an organization at the local, district and national levels is to monitor legislative issues, help build our economy, cooperate with and educate government officials about the importance of our industry and represent the advertising industry’s positions before legislative and administrative bodies.

To support that goal, clubs from the Fourth District, including AAF Jacksonville, send members to a rally in Tallahassee one day each year to meet with legislators on current issues that are of impact to the advertising industry.

On March 24th (Ad Day), AAF Jacksonville club members met with Representatives Janet Adkins and Lake Ray, with the staff of Representatives Jay Fant, Charles McBurney, and Ronald Renuart, as well as the staff of Senator Aaron Bean to discuss the following issues:

Why Advertising Matters to the State of Florida

  • Advertising expenditures account for $280 billion in economic output in Florida – which is 17.2% of the $1.62 trillion total economic output in the state.
  • Advertising-driven sales of products and services help support 1.22 million jobs, or 16.4% of the 7.48 million jobs in Florida.
  • Every dollar of ad spending generates just under $22 of economic output, and every million dollars of ad spending supports 81 American jobs.

Help Save Florida’s Film & Digital Jobs

Currently over 16,000 Florida-based companies provide local, high-wage jobs in our film, entertainment and digital industries — jobs important to save to help us in attracting more business, more tourists and even more jobs. Florida’s current Film and Entertainment Incentive Program proved effective but has lost its competitive edge as dozens of other states have upped their games (Georgia, Louisiana, and South Carolina to name a few). Bills moving in both the House and Senate suggest thoughtful reforms to the program strengthening both the industry and expanding economic development and jobs for Floridians. We urge your strong support of SB 1046 by Sen. Detert and CS/HB 451 by Rep. Miller and their appropriate funding.

Attract TV Production to Florida with New Loan Program

For all the same reasons detailed above, making Florida a more attractive location for the production of televisions series, miniseries and made-for-television movies makes perfect sense. These bills propose creating a new Qualified Television Revolving Loan Fund under the auspices of the Department of Economic Opportunity to attract large-scale television productions to Florida. The QTV Fund would use a combination of state funds and privately raised dollars through a public-private partnership to provide loans to qualified productions. Repayments and profits to the fund, less expenses, would then be reinvested in future projects. Please support SB 196 by Sen. Bean and HB 237 by Rep. Latvala.

Provide Parity in Advertising Media Taxation

Like all other states, Florida exempts media time and space sales from state sales tax. Direct mail advertising, however, is not treated similarly. Advertising is a legitimate business expense and part of the cost of bringing goods and services to market. This bill proposes direct mail advertising be exempt from sales tax as well. We urge your support SB 858 by Sen. Garcia.

For more information, please visit