The 10 Rules: How To Run An Agency Like A Startup

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It can be hard staying fresh and innovative in such a burnout industry. We hope this talk can kick things off for you in 2017.

In this session Husani Oakley, CTO at GoldBean, will show you how you can compare being at a startup to being at an agency and the lessons that can be applied … 10 lessons to be exact! You’ll learn how to make better decisions, more effective work and a better environment through brainstorming and prototyping.

Make sure to arrive early to park and place your food order (included in ticket price)! 

Husani S. Oakley is the Chief Technology Officer at GoldBean, an online investing platform that helps people start their investment journey with companies and brands they love, know, and buy. He is a veteran technologist who has spent over fifteen years building world-class experiences, online and offline, that bridge the gap between art and science.

His creative, technical, and production leadership in the advertising industry has been recognized by One Show, AICP, Webby Awards, and the FWA, and he’s spoken at conferences such as ad:tech, SXSW, ADMA, HOW Design, Money20/20, Digital Dallas, Internet Summit, and others. Husani was honored to attend both the White House LGBTQ Tech / Innovation Briefing and the White House Summit on Building the Workforce of Tomorrow.

A co-founder of Flavorpill Productions, Atlantico USA, and Oakley+Partners, Husani’s most recent role was Director of Creative Technology at Wieden + Kennedy, creating campaign work for Nike, ESPN, Heineken, Delta, and Target.

Because he drinks entirely too much coffee, Husani is also the Executive Producer and Creative Director of Sessions In Dance, a modern dance company.

He lives in the NYC area with his partner and their dog.

Data Driven Results with Steve Ziff of the Jacksonville Jaguars

The Jacksonville Jaguars reach more audiences than just football fans. Find out how their ticket sales have continued to increase by testing new marketing strategies and understanding the data.

In this session VP of Marketing and Digital Media for the Jacksonville Jaguars, Steve Ziff (@SteveZiff), will show you how the marketing team manages to introduce new fans to football by testing new strategies such as their PokemonGo campaign, Duval Dash, Jaguars Black and more. Steve will go over marketing data from actual campaigns to show you how to analyze the data to capture your next fan.

Make sure to arrive early to park and place your food order (included in ticket price)!

Steve Ziff joined the Jacksonville Jaguars as Vice President, Marketing & Digital Media in September of 2014.  Steve is responsible for all areas of marketing, creative, and digital media, including jaguars.com and social media.

Prior to joining the Jaguars, Ziff worked for the San Diego Padres as Senior Vice President, Sales & Service, responsible for the sales and development of ticketing, premium seating & suites, and all non-ballpark events and concerts.

Prior to joining the Padres, Ziff served as Senior Vice President of Marketing & Brand Strategy for the Florida Panthers & the BB&T Center, overseeing all areas of marketing, creative, partner brand activation, game presentation, grassroots & fan development, and community development for the Club and the Arena, as well as the Florida Panthers Foundation. His responsibilities also included generating new revenue streams and leveraging partnerships for the Panthers and Sunrise Sports & Entertainment.

Before joining Sunrise Sports & Entertainment in April of 2007, Ziff spent 2 years at Office Depot leading their retail, local, and college marketing for North American stores. Ziff also has 7 years of experience with Alloy Marketing Media and AMP Agency, based in Boston, MA, leading strategic development and execution of national marketing promotions for some of the largest Fortune 500 brands including Reebok, Verizon Wireless, Volkswagen, Heineken, Dunkin Donuts, and New Balance.

A native of South Florida, Ziff received his B.S. in Marketing from the University of Central Florida..

Event Details

Thursday, October 20, 2016
11:30 AM-1:00 PM: Program

Sun-Ray Cinema
1028 Park St.
Jacksonville, FL 32204

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Marketing the PGA TOUR to the World: Luncheon

How does the world’s most illustrious golf tour and home to the top golfers in the world reach different audiences? Find out how the PGA Tour manages to diversify its audience and share its brand story. Matt Rapp, Senior VP of the PGA Tour and Executive Director of The Players Championship, will join AAF Jacksonville on Thursday September 15th from 12-1pm at Sun-Ray Cinema.

Matt Rapp is senior vice president with the PGA TOUR, overseeing THE PLAYERS Championship and the Web.com Tour Championship.

Rapp has led THE PLAYERS Championship since the conclusion of the 2010 event and has focused on significantly enhancing the fan experience, increasing the event’s charitable impact and reinvigorating its vital connection with the local community. Under his leadership, the event has seen dramatic spikes in all categories, most notably in attendance (up 36 percent) and sponsorship/hospitality revenue (up 81 percent); furthermore, THE PLAYERS has resumed its rightful place as the event of the year in Northeast Florida. It has also become a showcase for the area through increased recognition and promotion in domestic and international telecasts and other media, which is a vital tool in attracting businesses and investors to Florida’s Historic Coast.

Prior to his current roles, Rapp worked in the TOUR’s corporate marketing department for more than five years, focusing on title sponsor sales. He was responsible for more than $500 million in sponsorship agreements with companies that include Crowne Plaza, The Greenbrier, McGladrey, Northern Trust, Norwegian Cruise Lines, the Royal Bank of Canada, Boeing and Regions.

Prior to joining the PGA TOUR, Rapp held several senior executive positions in public relations and communications with the ATP World Tour, the governing body of men’s professional tennis, and Burson-Marsteller, a leading global public relations firm. His first job was working on Capitol Hill with the former assistant majority leader of the U.S. Senate, Wendall H. Ford.

A native of Louisville, Ky., Rapp has lived and worked in many cities throughout the United States and around the world including Chicago, Philadelphia, Washington, D.C., London and Brussels, but he is proud to call Jacksonville his home since 2001. Rapp graduated from the University of Pennsylvania in 1991 where he rowed crew and studied international relations.

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August Program: Snapchat for Business

Did you know that Snapchat is the fastest growing social network? With 200 million users and 10 billion daily video views, Snapchat is one of the fastest growing and most engaged social platforms.

In this session, social media strategist Carlos Gil will show you how to get started on Snapchat fur business, including strategies for building your following, examples of notable brands using the platform, why re-purposing Snapchat content across other platforms is important and actionable steps for creating micro-content for short form storytelling. You will walk away from this session with actionable insights which will help gain up to 25% higher engagement per post on Snapchat over other social networks as well as an understanding of converting Snapchat views to website traffic and sales.

Make sure to arrive early to park and place your food order (included in ticket price)! 

Carlos Gil is the Global Head of Social Media for BMC Software. Previously, he served as Senior Social Marketing Manager for LinkedIn. His proven track record includes leading consumer-facing digital and social media programs as Social Media Manager for Winn-Dixie where he developed strategy and led the launch of all Winn-Dixie’s social channels, social listenings, and blogger influencer program. In addition, Carlos served as the Head of Digital Marketing for Save-A-Lot food stories. A true digital native, Carlos maintains an active presence on Twitter, Snapchat,YouTube and has spoken at dozens of industry conferences including Social Media Marketing World and SXSW. Carlos previously called Jacksonville “home” from 2006 to 2014.

Event Details

Thursday, August 18, 2016
11:45 AM-1:00 PM: Program

Sun-Ray Cinema
1028 Park St.
Jacksonville, FL 32204

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November Program: Look at Me When I’m Talking to You

Failing To Reach Your Audience?

When the new consumer is cynical, apathetic, elusive and over-stimulated, you have to risk everything to break through and come up with new rules for attracting them back to brands. Jason Sperling is doing just that with his first-ever Instagram Book, an illustrated account, titled, “Look at Me When I’m Talking to You.”

“Look at Me When I’m Talking to You” examines the challenges facing the advertising industry today, and suggests innovative and effective ways to break through the clutter, “inspiring care amidst consumer apathy, and fostering loyalty from an increasingly discerning and departing audience.”

Jason will join us to discuss approaches to reaching and connecting with your audiences despite the overstimulation they are bombarded with daily. Join us for this program which is sure to be humorous, insightful and colorful. Join the conversation by using the hashtag #lookatmebook and follow the book on Instagram for the daily posts and tips.

Meet Our Guest Speaker: Jason Sperling

Jason Sperling

Jason Sperling is Executive Creative Director at RPA. He led Honda’s Cannes-winning “Project Drive-In”, an effort to save the American drive-in and the “Matthew’s Day Off” 2012 Super Bowl spot, called one of the all-time best Super Bowl spots by the NY Post and Entertainment Weekly.

Before joining RPA, Jason was Creative Director at TBWA\Media Arts Lab, where he helped create Apple’s iconic “Mac vs. PC” campaign, declared “Campaign of the Decade” by Adweek.

Event Details

Thursday, November 19, 2015
11:30 AM: Networking & Check-In
12:00 PM-1:00 PM: Program

Crowne Plaza Jacksonville-Riverfront
1201 Riverplace Boulevard
Jacksonville, FL 32207

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September Program: Marketing to the New Cultural Mix

Are You Considering All of Your Customers?

Susan Saurage-Altenloh has spent over two decades exploring the characteristics and values of the American population. As one of the premier marketing research resources in the U. S., her firm provides critical data for some of the largest marketing campaigns – currently underway – across the country.

Each decade, our American population becomes more diverse. For example, generational preferences change, lifestyle choices expand, and ethnic traditions are often adopted by the population at large. All of these key influences have a direct impact on consumer decisions. Faced with such a varied and fluid population, how do we identify the right customers?

Susan Saurage-Altenloh helps us explore the current market segments, talk about how they are evolving and look at the best ways to reach each one. During the luncheon, “Marketing to the New Cultural Mix,” she helps answer the below questions:

  • How is our cultural mix changing?
  • What effect does it have on today’s promotional strategies?
  • What changes can we expect for the future?

You will walk away from this presentation with detailed descriptions of America’s key cultural consumer groups and the most effective strategies for reaching them.

Meet Our Guest Speaker: Susan Saurage-Altenloh

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Susan Saurage-Altenloh

Susan Saurage-Altenloh specializes in designing research strategies and producing results that meet clients’ information needs – completely and exactly. Her 20+ years of experience include facilitating more than 15,000 qualitative sessions, completing thousands of quantitative survey and hybrid projects, and securing a reputation for producing reliable, timely, applicable results.

The firm, which stays on the early adoption curve of new techniques and methodologies, has won several national and regional awards for its creative and unique research approaches to secure critical, usable information for marketing and strategic planning purposes. Susan has gathered actionable data for a client list that includes nationally known medical facilities, large manufacturers and refineries, prominent financial institutions, municipal and national governmental agencies, and advertising / marketing firms. Some clients include Tenet Health, Conoco, Environmental Protection Agency, HP/Compaq, State of Louisiana & Texas, and Exxon.

Event Details

Thursday, September 17, 2015
11:30 AM: Networking & Check-In
12:00 PM-1:00 PM: Program

Crowne Plaza Jacksonville-Riverfront
1201 Riverplace Boulevard
Jacksonville, FL 32207

***Bring your friends! JAMA Members can also enjoy a special early-bird rate of $20***

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