District 4 Conference Social Events

D4 Nights Out in Jacksonville

If you are attending this year’s D4 Fall Conference, or if you are a member of AAFJax, you are welcome to join our social events Friday and Saturday nights.

VIP Night Out at the Jacksonville Fair

Suit up in your country best and join District 4 for a VIP night out at the Jacksonville Fair! Come enjoy the atmosphere, grab an elephant ear or a corndog, and chill out at the Hospitality Tent reserved just for us. For a few dollars more, you can spin, rock and fly the night away with a special pre sale wristband entitling you to unlimited rides until the gates close. Purchase tickets today for an old fashioned good time!

***These prices are limted to pre-sale only so purchase before November 3 to guarantee availability***

Fair Admission & VIP Access to AAF Hospitality Tent
Enjoy Complimentary Beer, Wine & Soda

Fair Admission, VIP Access to AAF Hospitality Tent
Enjoy Complimentary Beer, Wine & Soda
+ MEGAPASS Wristband to include unlimited rides all night

Event Details
Friday, November 6, 2015
6:30 PM to 11:00 PM
The Jacksonville Fairgrounds
510 Fairgrounds Pl Jacksonville, FL 32202

Night Out on King Street “Beer Row” District

On King Street, having less than 25 craft brews on tap is practically unheard of. We’ll start the night out at two of Jacksonville’s most popular breweries, then head to main drag on foot. Don’t worry, the breweries also serve wine, and there is no shortage of cocktails on the strip. From low-key local pubs to electrolounges, there is sure to be a little something for everyone. Purchase tickets today!

8:30-9:15 Bold City Brewery (Free flight for all newbies!)
9:15-10pm Intuition Ale Works ($3 Oktoberfest drafts for AAFers)
10pm-1:30am Bar Crawl on King Street with variety of specials & discounts
Van transport back to the Omni Hotel available at 10pm, 12pm, and 1:30am

Event Details
Saturday, November 7, 2015 at 8:30 PM Sunday, November 8, 2015 at 1:00 AM
The Omni Downtown Jacksonville
245 Water St Jacksonville, FL 32202

2016 Alphabet Soup Social

The Mega Networking Event of the Year

This annual networking event brings together all the marketing, advertising and communications professional organizations for an ultra social mixer. This year marks the seventh annual event.

Participating organization this year include:

Don’t miss this change to mingle with like-minded professionals and learn about the organizations in Jacksonville that make up our industry. RSVP on the Facebook page if you plan to attend!

Event Details

Unity Plaza
220 Riverside Ave.
Jacksonville, FL 32204

Thursday, November 5, 2015
5:30 PM to 8:00 PM (EST)

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November Program: Look at Me When I’m Talking to You

Failing To Reach Your Audience?

When the new consumer is cynical, apathetic, elusive and over-stimulated, you have to risk everything to break through and come up with new rules for attracting them back to brands. Jason Sperling is doing just that with his first-ever Instagram Book, an illustrated account, titled, “Look at Me When I’m Talking to You.”

“Look at Me When I’m Talking to You” examines the challenges facing the advertising industry today, and suggests innovative and effective ways to break through the clutter, “inspiring care amidst consumer apathy, and fostering loyalty from an increasingly discerning and departing audience.”

Jason will join us to discuss approaches to reaching and connecting with your audiences despite the overstimulation they are bombarded with daily. Join us for this program which is sure to be humorous, insightful and colorful. Join the conversation by using the hashtag #lookatmebook and follow the book on Instagram for the daily posts and tips.

Meet Our Guest Speaker: Jason Sperling

Jason Sperling

Jason Sperling is Executive Creative Director at RPA. He led Honda’s Cannes-winning “Project Drive-In”, an effort to save the American drive-in and the “Matthew’s Day Off” 2012 Super Bowl spot, called one of the all-time best Super Bowl spots by the NY Post and Entertainment Weekly.

Before joining RPA, Jason was Creative Director at TBWA\Media Arts Lab, where he helped create Apple’s iconic “Mac vs. PC” campaign, declared “Campaign of the Decade” by Adweek.

Event Details

Thursday, November 19, 2015
11:30 AM: Networking & Check-In
12:00 PM-1:00 PM: Program

Crowne Plaza Jacksonville-Riverfront
1201 Riverplace Boulevard
Jacksonville, FL 32207

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September Program: Marketing to the New Cultural Mix

Are You Considering All of Your Customers?

Susan Saurage-Altenloh has spent over two decades exploring the characteristics and values of the American population. As one of the premier marketing research resources in the U. S., her firm provides critical data for some of the largest marketing campaigns – currently underway – across the country.

Each decade, our American population becomes more diverse. For example, generational preferences change, lifestyle choices expand, and ethnic traditions are often adopted by the population at large. All of these key influences have a direct impact on consumer decisions. Faced with such a varied and fluid population, how do we identify the right customers?

Susan Saurage-Altenloh helps us explore the current market segments, talk about how they are evolving and look at the best ways to reach each one. During the luncheon, “Marketing to the New Cultural Mix,” she helps answer the below questions:

  • How is our cultural mix changing?
  • What effect does it have on today’s promotional strategies?
  • What changes can we expect for the future?

You will walk away from this presentation with detailed descriptions of America’s key cultural consumer groups and the most effective strategies for reaching them.

Meet Our Guest Speaker: Susan Saurage-Altenloh

Susan Saurage-Altenloh

Susan Saurage-Altenloh specializes in designing research strategies and producing results that meet clients’ information needs – completely and exactly. Her 20+ years of experience include facilitating more than 15,000 qualitative sessions, completing thousands of quantitative survey and hybrid projects, and securing a reputation for producing reliable, timely, applicable results.

The firm, which stays on the early adoption curve of new techniques and methodologies, has won several national and regional awards for its creative and unique research approaches to secure critical, usable information for marketing and strategic planning purposes. Susan has gathered actionable data for a client list that includes nationally known medical facilities, large manufacturers and refineries, prominent financial institutions, municipal and national governmental agencies, and advertising / marketing firms. Some clients include Tenet Health, Conoco, Environmental Protection Agency, HP/Compaq, State of Louisiana & Texas, and Exxon.

Event Details

Thursday, September 17, 2015
11:30 AM: Networking & Check-In
12:00 PM-1:00 PM: Program

Crowne Plaza Jacksonville-Riverfront
1201 Riverplace Boulevard
Jacksonville, FL 32207

***Bring your friends! JAMA Members can also enjoy a special early-bird rate of $20***

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2015 Meet the Board Social

Join us for a very special event at our annual Meet the Board social on Thursday, August 20th, at the Buddha Lounge in San Marco. Starting at 5:30 p.m., enjoy appetizers for all and drinks for AAF members and a guest while you mix and mingle with our board members and AAF Jax members, as well as fellow industry professionals. During the event, we will kick off the new AAF year with our Board Induction Ceremony to help you get to know your 2015-2016 board!

AAF members are invited to bring a friend at no additional charge.

5:30 PM – 7:30 PM: Meet the Board Social
6:30 PM: Short Induction Ceremony

1974 San Marco Blvd
Jacksonville, FL 32207

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May Program: Digital Advertising Essentials

Are You Maximizing Digital Advertising Potential?

Digital advertising is a moving target. As advertisers and marketers, we need to stay informed on current trends to be able to understand the landscape and make recommendations to maximize budgets and ROI—as well as reach our target audiences where they live and play online.

Our May program is designed to give both agencies, marketing professionals and business owners better baseline knowledge of online advertising basics such as search engine optimization, Google AdWords, and pay-per-click advertising.

Additionally, we will explore the “need to know now” digital tactics such as ad retargeting and programmatic advertising. Don’t miss another opportunity to unleash your brand’s full digital potential!

Meet Our Guest Speaker: Tyler Ervin

Tyler Ervin
Tyler Ervin currently serves as Director of Enterprise Sales for Varick Media Management, a leading demand side platform (DSP) based in New York City. Throughout his career, Tyler has worked with marketers of all sizes to help evaluate and activate digital advertising technology to increase efficiency and efficacy in the digital ecosystem.

Prior to joining Varick Media Management, Tyler has held pivotal sales positions with video DSP Videology and display DSP Lucidmedia.

Event Details

Thursday, May 14, 2015
11:30 AM: Networking & Check-In
12:00 PM-1:00 PM: Program

Crowne Plaza Riverfront
1201 Riverplace Blvd
Amelia Room
*Free Parking under hotel*


  • AAF Member: $15
  • Non-Member: $25
  • Students: $15

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AAF Jacksonville Celebrates Ad Day in Tallahassee

An important component of our mission as an organization at the local, district and national levels is to monitor legislative issues, help build our economy, cooperate with and educate government officials about the importance of our industry and represent the advertising industry’s positions before legislative and administrative bodies.

To support that goal, clubs from the Fourth District, including AAF Jacksonville, send members to a rally in Tallahassee one day each year to meet with legislators on current issues that are of impact to the advertising industry.

On March 24th (Ad Day), AAF Jacksonville club members met with Representatives Janet Adkins and Lake Ray, with the staff of Representatives Jay Fant, Charles McBurney, and Ronald Renuart, as well as the staff of Senator Aaron Bean to discuss the following issues:

Why Advertising Matters to the State of Florida

  • Advertising expenditures account for $280 billion in economic output in Florida – which is 17.2% of the $1.62 trillion total economic output in the state.
  • Advertising-driven sales of products and services help support 1.22 million jobs, or 16.4% of the 7.48 million jobs in Florida.
  • Every dollar of ad spending generates just under $22 of economic output, and every million dollars of ad spending supports 81 American jobs.

Help Save Florida’s Film & Digital Jobs

Currently over 16,000 Florida-based companies provide local, high-wage jobs in our film, entertainment and digital industries — jobs important to save to help us in attracting more business, more tourists and even more jobs. Florida’s current Film and Entertainment Incentive Program proved effective but has lost its competitive edge as dozens of other states have upped their games (Georgia, Louisiana, and South Carolina to name a few). Bills moving in both the House and Senate suggest thoughtful reforms to the program strengthening both the industry and expanding economic development and jobs for Floridians. We urge your strong support of SB 1046 by Sen. Detert and CS/HB 451 by Rep. Miller and their appropriate funding.

Attract TV Production to Florida with New Loan Program

For all the same reasons detailed above, making Florida a more attractive location for the production of televisions series, miniseries and made-for-television movies makes perfect sense. These bills propose creating a new Qualified Television Revolving Loan Fund under the auspices of the Department of Economic Opportunity to attract large-scale television productions to Florida. The QTV Fund would use a combination of state funds and privately raised dollars through a public-private partnership to provide loans to qualified productions. Repayments and profits to the fund, less expenses, would then be reinvested in future projects. Please support SB 196 by Sen. Bean and HB 237 by Rep. Latvala.

Provide Parity in Advertising Media Taxation

Like all other states, Florida exempts media time and space sales from state sales tax. Direct mail advertising, however, is not treated similarly. Advertising is a legitimate business expense and part of the cost of bringing goods and services to market. This bill proposes direct mail advertising be exempt from sales tax as well. We urge your support SB 858 by Sen. Garcia.

For more information, please visit www.4aaf.com.

2015 American Advertising Award Winners

Jacksonville is an incredible city. Year after year, our creative agencies, freelance designers, and promising up-and-coming students produce some serious work. This past weekend, it was the Jacksonville Chapter of the American Advertising Federation’s sincerest honor to showcase and celebrate some of that work from Jacksonville’s best agents. Continue reading “2015 American Advertising Award Winners”

2015 American Advertising Awards Gala

Your mission: Infiltrate the ADDYs® and make out with the gold!

This year’s American Advertising Awards is shaken—not stirred—at our undercover location: The Museum. Whether you like your advertising straight up, on the rocks, or dry with a twist…come celebrate all your hard work with AAF-JAX and get a top secret look at the best advertising of the year. Don your Bond-worthy black tie attire or get creative and go undercover as your favorite villain or vixen from cinema past.

Heavy hors d’oeuvres will be served. Double agents beware, tickets should be purchased ahead through Eventbrite. For those 21+, ticket price includes two drinks. All-you-can-drink wristbands will be available for $10.

For those 21+, ticket price includes two drinks. All-you-can-drink wristbands will be available for $10.


Saturday, February 21, 2015

The Museum
4160 Boulevard Center Drive
Jacksonville, FL 32207

Ticket Prices:
$60 – AAF Jacksonville Members
$75 – Non-Members
$35 – Students