Why Your Business Should Consider Snapchat

By John Weidner

Businesses are scared of Snapchat…and it’s easy to understand why.

Any initial brainstorming by a company on how to utilize Snapchat probably includes the frightening thought of executives and business leaders awkwardly balancing marketing their business while spewing a rainbow from their mouth.

However, you can rest assured that most customers don’t want to be tortured by these images either. And there’s a lot more appeal to Snapchat than just watching someone slap crazy graphics over their face.

SO, WHAT IS SNAPCHAT?

Snapchat is an image messaging device that was first released as a mobile application in 2011. All content on the platform is created, and lives exclusively on Snapchat. And unlike any other mainstream social network, content disappears 24 hours after it is created.

Any college student will tell you that Snapchat is dominated by millennials. As of 2016, 77% of its 200 million users are between the ages of 18 and 35. With over 6 billion video views per day, Snapchat has seen faster growth in its first five years than Facebook, Twitter, and Instagram.

So although you may not be sending dozens of videos to your friends and family through Snapchat each day, your neighbors, nephews and nieces who are have made it the second most active network behind Facebook.

HOW DO I USE IT FOR MY BUSINESS?

You may be asking yourself now, “If the main focus of our business on Snapchat isn’t to engage in all of the funny face shenanigans, than what is it?” Well, that really depends on what type of business you are. If it seems that Snapchat might not be a good fit for every business, that’s because it’s true. Unlike Facebook and Twitter, it’s a little bit harder for businesses to figure out how they can best benefit from Snapchat. However, once they locate the right use, the potential for significant impact is very high. Here’s a look at some common business strategies:

  • Geofilters – These allow you place a tag on a certain time, place, temperature and date. Any unique filter that you create can be used by other Snapchaters. The goal here is to create a cool looking image, make it pertinent to the target group at whatever location or variable you chose, and include your branding in the image. For example: imagine a geofilter targeted for the location date and time of next year’s Superbowl. You can target people where they are most likely to receive your message.
  • Vlog – Snapchat is a great medium to show some of the human aspect behind your product. Of course, some of the vampire and unicorn filters are a little too silly for business users.
  • Direct Targeting- VaynerMedia owner and social media star Gary Vaynerchuk raves about Snapchat for the fact that it allows you to have an actual one on one connection with your customers from anywhere in the world on a platform that they use without risking your personal privacy.

NOW WHAT?

Okay, so we’ve given you some basics about Snapchat, but how do I start really applying this to me. Well how does attending a luncheon led by one of the world’s leading Snapchat strategists sound?

In this session, social media strategist Carlos Gil will show you how to get started on Snapchat for business, including strategies for building your following, examples of notable brands using the platform, why re-purposing Snapchat content across other platforms is important and actionable steps for creating micro-content for short form storytelling.

You will walk away from this session with actionable insights which will help gain up to 25% higher engagement per post on Snapchat over other social networks as well as an understanding of converting Snapchat views to website traffic and sales.

So when and where is it?

When

Thursday, August 18, 2016 from 11:45 AM to 1:00 PM (EDT) – Add to Calendar

Where

Sun-Ray Cinema – 1028 Park St, Jacksonville, FL 32204 – View Map

CLICK HERE TO PURCHASE TICKETS

About John Weidner

Digital Media Specialist
Brooks Rehabilitation
JohnWeidner11@gmail.com

Crafting creative messaging that inspires people…this is what drives John Weidner.

John is a digital marketer based in Jacksonville, FL who specializes in content marketing, social media marketing, and digital content management. He currently works as a member of the marketing department of Jacksonville-based health care provider Brooks Rehabilitation.

In addition to his focus on health care, John also has several years of experience creating content for various local news publications and professional and collegiate sports organizations. John has a Bachelor’s in Communications from the University of North Florida, and is currently pursuing a Master of Business Administration degree with a focus on marketing at UNF.

Master’s Degree in Communication Management to Start Spring 2017

The UNF Department of Communication is now taking applications for its new Master of Science degree in Communication Management. The 36-credit degree is an innovative collaboration in which the department provides the core courses, while students also choose from one of five outside concentrations in business, nonprofit management, public management, leadership, and public health. Student will learn media management, strategy, metrics, economics, and business/communication ethical and legal issues. The degree will help graduates become managers and leaders in communication companies, such as a public relations firms, advertising agencies, news outlets, and production companies. Graduates can also find employment in leadership positions at government agencies, healthcare companies, and businesses that have an in-house public relations department. M.S. in Communication Management graduates will also be prepared for doctoral programs.

To apply: http://www.unf.edu/graduateschool/academics/programs/Communication_Management.aspx

For details on the curriculum and admission requirements: http://www.unf.edu/coas/communication/MS_in_Communication_Management.aspx

Social Fresh Discount Deadline is 8/1

You’re invited to attend the Social Fresh 2016 Conference in Orlando. This nationally recognized event is consistently cited by industry leaders as the best social marketing conference each year. Sponsored by the AAF Fourth District you also get an $100 registration discount.That’s in addition to the current $150 discount available until August 1st. Don’t wait. Save $250 now!

 Use the discount code AAF4th at checkout.

This year’s event will feature industry thought leaders from the top brands, agencies and technology providers in the US. Social Fresh 2016 speakers include SpotifyAmerican Heart AssociationThe Weather ChannelCiscoRed CrossHubSpotThe EconomistCitrixTime IncFreshDirectRE/MAXTwitterAlaskan AirFull Sail UniversityCentury 21, and many more!

Additional presenters include internationally-recognized thought leaders Sarah Evans,Peter Shankman, Mitch Joel, Jess Ostroff, and Jason Keath. 

See the full speaker list and agenda here.

And—there’s no FOMO at Social Fresh—unlike many training forums that run multiple sessions at the same time, the Social Fresh agenda is a single track. You never have to choose one speaker over another. Everyone experiences the same content in the same room. Social Fresh curates so you don’t have to!

Networking opportunities are also an integral part of Social Fresh. You’ll connect one-on-one with speakers and attendees—beginning with the opening night reception.

So make your plans now to attend this year’s Social Fresh Conference on Thursday, August 18 through Sunday, August 21st, 2016. Act quickly though as tickets will sell out.

Use promotional code AAF4th to register with our special discounted rate.

Copyright © 2016 AAF Fourth District, All rights reserved.

You are receiving this email because you are an active member of an affiliate of the American Advertising Federation Fourth District

Our mailing address is:

AAF Fourth District

11812 N 56t St

Tampa, FL  33617

August Program: Snapchat for Business

Did you know that Snapchat is the fastest growing social network? With 200 million users and 10 billion daily video views, Snapchat is one of the fastest growing and most engaged social platforms.

In this session, social media strategist Carlos Gil will show you how to get started on Snapchat fur business, including strategies for building your following, examples of notable brands using the platform, why re-purposing Snapchat content across other platforms is important and actionable steps for creating micro-content for short form storytelling. You will walk away from this session with actionable insights which will help gain up to 25% higher engagement per post on Snapchat over other social networks as well as an understanding of converting Snapchat views to website traffic and sales.

Make sure to arrive early to park and place your food order (included in ticket price)! 

Carlos Gil is the Global Head of Social Media for BMC Software. Previously, he served as Senior Social Marketing Manager for LinkedIn. His proven track record includes leading consumer-facing digital and social media programs as Social Media Manager for Winn-Dixie where he developed strategy and led the launch of all Winn-Dixie’s social channels, social listenings, and blogger influencer program. In addition, Carlos served as the Head of Digital Marketing for Save-A-Lot food stories. A true digital native, Carlos maintains an active presence on Twitter, Snapchat,YouTube and has spoken at dozens of industry conferences including Social Media Marketing World and SXSW. Carlos previously called Jacksonville “home” from 2006 to 2014.

Event Details

Thursday, August 18, 2016
11:45 AM-1:00 PM: Program

Sun-Ray Cinema
1028 Park St.
Jacksonville, FL 32204

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2016 Media Auction: Save Big on Media!

Ready to Add Some Hustle to Your Marketing Outreach?

Media Auction Event

AAF Jacksonville invites you to join us for the eight annual Media Auction, where you can score huge savings on powerful placements!

At the 2016 Media Auction, you’ll have access to print and outdoor ads, radio and TV schedules, online placement and other advertising opportunities. Bid on everything from graphic design to television time—at a fraction of the regular cost! You can realize savings up to 75%! 

Proceeds from the Media Auction go toward funding scholarships for local advertising, communications and graphic design students, and also help support AAF Jacksonville initiatives throughout the year. Admission is free to attend. Members and sponsors receive 2 complementary drink tickets for themselves and a guest.

Join us for bidding, dancing, music and fun – all overlooking Everbank Field!

Silent Auction

Are you a free agent not currently in need of advertising or media placement? The silent auction is pure entertainment, and offers a chance to bid on an exciting array of items.

With a lineup that includes everything from show and sport tickets, to gift cards, spa services and unique gifts, there are plenty of reasons to get off the bench and in on the action!


Event Details:

The Terrace at Everbank Field
1 Everbank Field Dr
Jacksonville, FL 32202

Thursday, April 14, 2016
6:00 – 9:00 PM

*FREE ADMISSION*
2 Complimentary drinks for members + guest
(Cash bar available for non-members and additional drinks)
Light dinner fare will be served to all
Discounted membership fees available

[button style=’red’ url=’https://www.facebook.com/events/849459748498864/’]RSVP on Facebook[/button]

Gayle Hart Wins Silver Medal

The 2016 ADDY® Awards was a night of excitement. With 57 awards presented to those in the advertising industry there were plenty of smiles on faces, but one stood out from the crowd. The 2016 Silver Medal award winner.

The Silver Medal is the highest award that can be given by AAF-Jacksonville to recognize men and women who have made outstanding contributions to advertising. They have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, AAF chapters bestow this honor upon outstanding members of the local advertising community.

On Saturday night, Gayle Hart earned this honor.

Kendall barsin and Tyler Morris presented the award not only as former presidents of AAF Jacksonville, but also as Gayle’s former interns and, more importantly, as her friends.

Over the years, Gayle has shown commitment to the Jacksonville advertising community through the years professionally in radio, City of Jacksonville special events and for the past 17 years as the Director of Marketing for the Jacksonville Fairgrounds and Expo Center.

Throughout her career she has made countless relationships with her work, through local designers, event planners, media and many businesses just to name a few. She has also earned her Certified Fair Executive status from the International Association of Fairs and Expositions. Gayle also has served as the President of the Florida Federation of Fairs. Her marketing campaigns for the Jacksonville Fair have been recognized nationally and have taken home numerous awards.

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Kendall Barsin, Gayle Hart, and Tyler Lasher Morris

Here is a note from Lisa Hinton, a colleague of Gayle’s and the Executive Director of the Florida Federation of Fairs.

Gayle has brought a great, new dynamic to the Fair industry with her creative ideas for promoting and advertising. She always approaches a project full speed ahead and tackles any project that come her way – from organizing creating and implementing an event, to its promotion and advertising. Gayle is one of those people that’s still there making sure everything gets done, long after everyone else has gone home.

If you have been involved with AAF Jax or attended one of AAF Jax’s events in the last 20 years, you have been impacted by Gayle Hart’s contributions. Her constant dedication to the Jacksonville chapter has made us an example to others chapters around the nation. Gayle has served in literally all positions on the board at some point her AAF Jacksonville career. She is a constant source of support for the organization and often takes on some of the most time consuming projects, which include Past President, Past Addy Chair and of course past, present and probably future Media Auction Chair. Because of her leadership, she was chosen to guide chapters from the entire State of Florida and the Caribbean as the Chair for 4th district AAF President’s Council.

Her contributions to Jacksonville are countless and the hearts of friends and family she has warmed are numerous. We can think of no better person to receive the Silver Medal – her dedication and commitment to making Jacksonville a better place are an inspiration to us all.

2016 ADDY® Winners Revealed

AAF-Jacksonville presented its 2016 American Advertising Awards for advertising creative excellence on the night of Saturday, January 30, 2016 at Friday Musicale. This annual dinner and awards presentation, also known as the ADDYs, was attended by over 140 individuals of the local advertising and media community.

23 gold ADDY Awards and 34 silver ADDY Awards were presented. Entries were judged based on creativity, originality and creative strategy. Top awards of the evening went to the “Best of Show” winners.

Adjective & Co. captured the Best of Show for Whalebone Magazine’s Creative Series.
 Student Best of Show went to Matthew Quann from Flagler College for his Prism Pasta package design. Special Judge’s Awards were also awarded to Adjective & Co for Whalebone Magazine, “Water Issue;” Brunet-García for FEMA “Up In Smoke Illustrations;” and Small Fox Media for “STOKE” Video.

Following is a complete list of all the 2016 AAF-Jacksonville American Advertising Awards winners:

2016 ADDY Awards from CROP Creative Media on Vimeo.

BEST OF SHOW

Adjective & Co.
Whalebone Magazine
Whalebone Creative Series
Publication Design

JUDGES AWARDS

Adjective & Co.
Whalebone Magazine
Water Issue
Magazine Design

Brunet-García
FEMA
Up In Smoke Illustrations
Illustration, Series

Small Fox Media
STOKE
STOKE
Public Service Online Film

PROFESSIONAL GOLDS

AACE Impact Graphics
AACE Impact Graphics
String Theory CD Box Gift
Packaging, Single Unit

Adjective & Co.
Whalebone Magazine
Whalebone Magazine – Editorial Spreads
Publication Design, Editorial Spread Series

Adjective & Co.
Whalebone Magazine
Whalebone Cover Series
Publication Design, Cover Series

Adjective & Co.
Whalebone Magazine
Water Issue
Magazine Design

Adjective & Co.
Whalebone Magazine
The City Issue
Magazine Design

Adjective & Co.
Adjective & Co.
Un-Thinking Bottle
Self-Promotion, Special Event Materials

Adjective & Co.
Really Good Beer Stop
“Growler Gets Angry”
Magazine Advertising, Single Unit

Adjective & Co.
Watts Juicery
Watts Juicery Branding
Integrated Brand Identity Campaign

AntonWest Advertising
AntonWest Advertising
Employee Headshot
Black & White Photography

Brunet-García
Hemming Park Beer Garden
Hemming Park Beer Garden Brand
Integrated Brand Identity Campaign

Brunet-García
FEMA
Up In Smoke Illustrations
Illustration, Series

Brunet-García
Hemming Park Beer Garden
Hemming Beer Garden Logo
Logo Design

Brunet-García
Riverside Avondale Preservation
Bootleggers’ Ball Commemorative Poster
Poster, Single Unit

On Ideas
Jacksonville Symphony Orchestra
Jacksonville Symphony Campaign
Out-Of-Home Campaign

On Ideas
Blue Bridge Productions
Blue Bridge Productions Sales App
Mobile App

On Ideas
Jacksonville Symphony Orchestra
Beatles Poster
Out-of-Home, Single Interior

On Ideas
Jacksonville Symphony Orchestra
Jacksonville Symphony Orchestra Logo
Logo Design

Shepherd
Atlantic Beach Experimental Theatre
Atlantic Beach Experimental Theatre Poster CampaignPoster Campaign
Poster Campaign

SJ&P
Rethreaded
Sewing A New Story
Public Service Online Film

SJ&P
Florida Lottery
“Florida Cash”
Single TV Spot

Small Fox Media
STOKE
STOKE Video
Cinematography

Small Fox Media
STOKE
STOKE
Public Service Online Film

World Golf Hall of Fame & Museum
World Golf Hall of Fame & Museum
Induction Ceremony Invitation
Special Event Material, Single Unit

PROFESSIONAL SILVERS

Adjective & Co.
Watts Juicery
Watts Juicery Packaging
Packaging Campaign

Adjective & Co.
Whalebone Magazine
Whalebone Media Instagram
Social Media, Single Platform

Adjective & Co.
Really Good Beer Stop
Really Good Beer Stop Instagram
Social Media, Single Platform

Adjective & Co.
Farah & Farah
KeepJaxSafe New Year’s Eve Campaign
Consumer Campaign, Local

AntonWest Advertising
Bark Boutique
Bark Boutique Yorkie Poster
Poster, Single

AntonWest Advertising
Bark Boutique
Bark Boutique Hound Poster
Poster, Single

AntonWest Advertising
Bark Boutique
Bark Boutique Shih Tzu Poster
Poster, Single

AntonWest Advertising
Vac-Con
Employee Promotion Posters
Poster Campaign

AntonWest Advertising
Bark Boutique
Bark Boutique Posters
Poster Campaign

AntonWest Advertising
Military Museum of North Florida
Military Museum Posters
Copywriting

AntonWest Advertising
Bark Boutique
Bark Boutique Posters
Copywriting

AntonWest Advertising
Vac-Con
Employee Promotion Posters
Copywriting

AntonWest Advertising
Bark Boutique
Bark Boutique Posters
Illustration, Series

AntonWest Advertising
Vac-Con
Employee Promotion Posters
Photography Campaign

Brunet-García
Jacksonville Public Education Fund
Logo Reveal
Public Service Brand Elements

Brunet-García
Hemming Park
Pulse in the Park Poster
Poster, Single

Brunet-García
Brunet-García
“Believe in Magic” Holiday Promotion
Advertising Industry Self Promotion Integrated Campaign

Brunet-García
Riverside Avondale Preservation
Bootleggers’ Ball Posters
Poster, Campaign

On Ideas
Read USA
Read USA Logo
Public Service Brand Elements

On Ideas
Winn-Dixie
Beef People Poster – Rope
Poster, Single

On Ideas
Jacksonville Symphony Orchestra
Vader Poster
Out-of-Home, Interior, Single

On Ideas
Jacksonville Symphony Orchestra
E.T. Poster
Out-of-Home, Interior, Single

On Ideas
Jacksonville Symphony Orchestra
Jacksonville Symphony Campaign
Consumer Campaign, Local

On Ideas
Jacksonville Symphony Orchestra
Logo Animation
Animation or Special Effects

Reputation Ink
Reputation Ink
Crimes Against Content
Self-Promotion, Direct Marketing & Specialty Advertising

Shepherd
Christina Hope
Opening Campaign
Special Event Campaign

Shepherd
Deep Search Records
World Record Day Posters
Brochure/Sales Kit

Shepherd
Deep Search Records
World Record Day Posters
Poster Series

Shepherd
Sycamore Brewing
Branded Content Campaign
Integrated Branded Content Campaign

Shepherd
Jacksonville Zoo
Manatee Illustration
Illustration, Single

SJ&P
E3 Spark Plugs
“Want” TV Commercial
Single TV Spot

SJ&P
Marriott
Marriott TRAVELER Website
Consumer Website

SJ&P
Marriott
Marriott TRAVELER Website
User Experience

SJ&P
Zaxbys
Celebration Special TV Campaign
National Television Campaign

SJ&P
Zaxbys
Si Robertson TV Campaign
National Television Campaign

SJ&P
Zaxbys
Zaxby’s Brain Freeze Institute
Consumer Campaign, National

Small Fox Media
ONE SPARK
CREATOR BRANDING PIECE
Online Film

TigerLily Media
FIS
FIS Summit
Online Film

STUDENT BEST OF SHOW

Matthew Quann
Flagler College
Prism Pasta
Sales Promotion, Packaging

STUDENT GOLD MEDALS

Caroline Staniski
The University of North Florida
PorchLight Brewery
Stationery Package

Cassie Deograica
Flagler College
Armadillo
App (Mobile or Web-Based)

Hanna Ramirez
Flagler College
Sakura Kisses Lip Balm
Sales Promotion, Packaging

Rebecca Woods
Flagler College
“Quicksilver” – An Original Title Sequence
Film, Animation or Special Effects

Rebecca Swann
Art Institute of Jacksonville
Shatter Proof
Consumer Campaign

Ruben Campos
Art Institute of Jacksonville
Relax With Class
Photography, Art Direction

STUDENT SILVER MEDALS

Alexis Valladares
Flagler College
Anti-WIldfire Campaign
Magazine Advertising, Campaign

Alexis Valladares
Flagler College
Hero Bike Ad
Magazine Advertising, Single

Angela Garnto
Art Institute of Jacksonville
Pets Not Products
Out-of-Home Campaign

Cassie Deograica
Flagler College
Skyward
Logo Design

Chelsea Reppin
Flagler College
Slate
Integrated Brand Identity Campaign

Hanna Ramirez
Flagler College
Stop Bullying Ad
Magazine Advertising, Single

Hannah Chittum
Flagler College
Beyond the Basket
Annual Report or Brochure

Jacob Hinman
Flagler College
Flora Brewing Co.
Sales Promotion, Packaging

Joseph Provenza
Flagler College
Hypothebus: Science in Motion
Logo Design

Kristen Fowler
University of North Florida
Crest Brand Advertisement
Magazine Advertising, Single

Lianett Ruiz
Art Institute of Jacksonville
Havana Club
Magazine Advertising, Campaign

Monica Stauffer
Flagler College
Grow Happiness – Home Depot Ad Campaign
Integrated Consumer Campaign

Rebekah Richardson
Flagler College
VoLo: Volunteer Locally
App (Mobile or Web-Based)

Rebekah Richardson
Flagler College
Microbead Awareness
Magazine Advertising, Campaign

2016 ADDY Gala: The Great Adsby

Calling All Daisys and Gatsbys!

The American Advertising Federation of Jacksonville invites you to get all gussied up in your 20s attire for the 2016 American Advertising Awards Gala.

At 7 p.m., join us at Friday Musicale, located in historic Riverside at 645 Oak Street in Jacksonville, for a cocktail hour and creative viewing, followed by the ADDY® Awards reel, live music, food, drinks and a roaring good time!

leonardo-dicaprio-plays-the-strenuously-polished-trove-of-secrets-that-is-jay-gatsby-in-bazTickets are limited, so make sure you’re on the guest list for the most talked-about event of the year! Roaring 20s flappers and suits strongly encouraged.

 

 

 


Event Details:

Friday Musicale
645 Oak Street
Jacksonville, FL 32204

January 30, 2016
7:00 to 11:00 pm

Tickets: 
AAF Jacksonville members $60
Non-members $75
Students $35

Tickets include heavy hor d’oeuvres and a complimentary cocktail hour. All-you-can-drink wristbands available for $10.

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P.S. Mark your calendars for these upcoming dates:

  • DECEMBER 21, 2015ADDYs® Early Bird Deadline at Brunet-García, 1510 Hendricks Avenue
  • JANUARY 7, 2015: ADDYs® Call for Entry Social at the Melting Pot, 7860 Gate Parkway
  • JANUARY 15, 2015: Student Scholarship & Silver Medal Submission Deadline

It’s Almost ADDY® Season!

Don’t Delay – Get Your ADDY® Packets Today!

We’re getting closer to ADDY® season! On Wednesday, December 2, take a break from First Wednesday Art Walk to pop in and see us in the Farah & Farah Courtyard for our ADDYs® Call for Entries Social. We will have ADDYs® packets for pick up and refreshments available.

Details:
Farah & Farah Courtyard
10 West Adams Street
Dec. 2 from 5:00 – 7:00 PM

Join the event on Facebook!

ADDY® Entry 101: for Newbies and Pros

ADDY® first-timers and experts will all benefit from this lunch and learn, which will cover everything you need to know about entering for the ADDYs®. With new software and revamped categories, there is a lot to catch up on. We will also give you tips and tricks to crafting the perfect entry and getting your entry noticed by the judges! 

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Presented by Aliera Peterson
Immediate Past President & Current District ADDY® Chair

Details:
Where: Cox Radio
8000 Belfort Pkwy, Jacksonville, FL 32256
December 9, 2015 from noon to 1 PM
Free to all! Including lunch!

*RSVP strongly encouraged by December 8, please email info@aafjacksonvillle.com.

AAF Silver Medal Submission Now Open!

Do You Know a Deserving Leader in the Advertising Community?

The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon an outstanding member of their community.

For many local clubs, awarding the AAF Silver Medal is the highlight of their year. It enhances the image of advertising by recognizing a locally well-known person for their advertising and community involvement.

Contribution to His/Her Company

The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service.

Creative Ability

The recipient must have shown a consistent, high degree of original thinking in their field.

Contributions to the General Advancement of Advertising

The recipient must have worked to increase the stature and raise the standards of the advertising profession.

Contributions to the Community

The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.

Learn more about nominations here. All submissions must be in by close of business Friday, January 15, 2016, including an essay or letter describing the nominee’s achievements. Nominations should be emailed to Susan Waldeck, past president and silver medal recipient, at swaldeck@antonwest.com.