2017 ADDY Winners Revealed

AAF-Jacksonville presented its 2017 American Advertising Awards for advertising creative excellence on the night of Saturday, February 4, 2017 at Ramallah Club. This annual dinner and awards presentation, also known as the ADDYs, was attended by over 120 individuals of the local advertising and media community.

Over 300 submissions were critiqued by out-of-market judges and from that, 28 gold ADDY Awards and 47 silver ADDY Awards were presented. Entries were judged based on creativity, originality and creative strategy. Top awards of the evening went to the “Best of Show” winners.

Brunet-Garcia captured the 2017 Best of Show for “100 Plates” Campaign.
 Student Best of Show went to Courtney Anne Babchyck from Flagler College for her animation “A Boy Called Jex”. A Student Judge’s Award went to Joshua Manning for Super Signer! Tablet App. Professional Judge’s Awards also went to On Ideas for Jacksonville Symphony Disney poster, Castaño Group for See The Girl Installation and to Wingard Creative for MOSH Rebrand Reveal Reel.

Following is a complete list of all the 2017 AAF-Jacksonville American Advertising Awards winners:

BEST OF SHOW

Brunet-Garcia
100 Plates Campaign

Integrated Media Public Service Campaign

JUDGES AWARDS

On Ideas
Jacksonville Symphony Disney Poster

Castaño Group

See The Girl Installation

Wingard Creative
MOSH Rebrand Campaign

PROFESSIONAL GOLDS

Shepherd
Sycamore Brewery Can Series
Packaging Campaign

Adjective & Co.
The Old School Toy Review
Editorial Spread or Feature Design

Adjective & Co.
Whalebone Magazine Cover Series
Editorial Spread or Feature – Series

Adjective & Co.
Whalebone Magazine – Travel Issue
Magazine Design

Adjective & Co.
Whalebone Magazine Throwback Issue
Magazine Design

Adjective & Co.
Whalebone Magazine Water Issue
Magazine Design

Adjective & Co.
Whalebone Magazine Food Issue
Magazine Design

Adjective & Co.
Whalebone Magazine Interview Issue
Magazine Design

Varick Rosete Studio
The Chef’s Canvas
Book Design

Wingard Creative
MOSH Bash Invitation Suite
Card, Invitation or Announcement Campaign

Castaño Group
100 Plates Installation
Out-Of-Home Installation

Castaño Group
See the Girl Installation
Out-Of-Home Installation

Brunet-Garcia
Phase Eight Poster Series
Poster Campaign

On Ideas
Jacksonville Symphony – West Side
Out-Of-Home, Interior Site

On Ideas
Jacksonville Symphony – Disney
Out-Of-Home, Interior Site

Brunet-Garcia
“100 Plates” Campaign
Public Service Ambient Media

Wingard Creative
MOSH Brand Reveal Reel
In-Theater Commercial or Slide

Brunet-Garcia
Misty’s Story
Public Service Online Film, Video & Sound

Nectar Studios
The 10th Anniversary Video
Public Service Non-broadcast Audio/Visual

TigerLily Media
Still There
Public Service Non-broadcast Audio/Visual

Reputation Ink
F*ck 2016: Marketer’s Plea to Santa
Advertising Industry Self-Promotion Film/Video/Sound
See the work

LYTR
LYTR 2016 Showreel
Advertising Industry Self-Promotion Film/Video/Sound
See the work

St. John & Partners
Florida the Future Is Here Campaign
Integrated Advertising Campaign – Regional/National B-to-B

Brunet-Garcia
“100 Plates” Campaign
Integrated Media Public Service Campaign

LYTR
Nike KD9
Animation, Special Effects or Motion Graphics
See the work

Wingard Creative
MOSH Brand Reveal Reel
Animation, Special Effects or Motion Graphics

Castaño Group
100 Plates Installation
Innovative Use of Interactive/Technology

Castaño Group
See the Girl Installation
Innovative Use of Interactive/Technology

PROFESSIONAL SILVERS

Adjective & Co.
Whalebone 32oz Beer Can Label
Packaging

Adjective & Co.
Fourth of July 32oz Beer Can Label
Packaging

Wingard Creative
BustaPOP! Popcorn Packaging
Packaging Campaign

Shepherd
Tenaya Creek Brewery Can Series
Packaging Campaign

Wingard Creative
Cummer Museum 2015 Annual Report
Printed Annual Report

On Ideas
Jacksonville Symphony – Encore Mag
Publication Cover Design

S|O Creative
BabyQ Invitation
Card, Invitation or Announcement

Shepherd
Heart of the Zoo Society Mailer
Direct Mail

JENSEN HANDE STUDIOS
Don’t…Leave a Mark
Advertising Industry Self-Promotion Direct Marketing & Specialty Item

Shepherd
Shepherd Holiday Card 2016
Advertising Industry Self-Promotion Direct Marketing & Specialty Items

On Ideas
Candy Apple – Bonjour Y’all Egg
Magazine Advertising – Full Page or Less

On Ideas
Candy Apple – Bonjour Y’all Avocado
Magazine Advertising – Full Page or Less

On Ideas
Candy Apple – Bonjour Y’all Bacon
Magazine Advertising – Full Page or Less

On Ideas
Candy Apple – Bonjour Y’all
Magazine Advertising Campaign

On Ideas
Jacksonville Symphony – Piano
Newspaper Advertising – Fractional Page

Brunet-Garcia
Phase Eight Beer Girl Poster
Poster

Castaño Group
Avant Music Series
Poster

Shepherd
The Hallelujah Girls for ABET
Poster

Shepherd
Macbeth for ABET
Poster

Shepherd
On The Verge for ABET
Poster

Shepherd
Tuna Does Vegas for ABET
Poster

Shepherd
Atlantic Beach Experimental Theatre
Poster Campaign

Wingard Creative
Intuition “Revolution Brewing” Wall
Out-Of-Home, Interior Site

On Ideas
Jacksonville Symphony – Concerts
Out-Of-Home Campaign

Brunet-Garcia
Pride & Prejudice Political Posters
Advertising Industry Self-Promotion Out-Of-Home

St. John & Partners
SmokeyBear.com
Consumer Website
See the work

Adjective & Co.
Whalebone Magazine Instagram
Social Media, Single Execution
See the work

St. John & Partners
Valentine’s Day: Hearts
Social Media, Single Execution
See the work

St. John & Partners
Valentine’s Day: Hearts
Online/Interactive Branded Content & Entertainment
See the work

Shepherd
Destination Dino Zoo Spot
Local Television Commercial :30 Seconds

St. John & Partners
Zaxby’s Flavor Montage
TV spot Regional/National Television Commercial

St. John & Partners
Zaxby’s Q3 2016
TV Campaign Regional/National Television Commercial Campaign

Kennetic Productions
Black Rock
Internet Commercial

St. John & Partners
Birth Control Reminders: Vajazzling
Film/Video/Sound Branded Content, :60 Seconds or Less
See the work

St. John & Partners
BirthControl Reminders Macrophallus
Film/Video/Sound Branded Content, :60 Seconds or Less
See the work

Nectar Studios
Manufacturing in Florida? Campaign
Branded Content & Entertainment Campaign

St. John & Partners
Birth Control Reminders Campaign
Branded Content & Entertainment Campaign
See the work

St. John & Partners
Bedsider Valentine’s Day Campaign
Branded Content & Entertainment Campaign
See the work

Brunet-Garcia
Phase Eight Branding
Integrated Brand Identity Campaign

Brunet-Garcia
See the Girl Campaign
Integrated Media Public Service Campaign
See the work

Brunet-Garcia
AIGA Discover Design Logo
Logo Design

Wingard Creative
Intuition “A Revolution is Brewing”
Illustration

Brunet-Garcia
Phase Eight Illustrations
Illustration Series

Brunet-Garcia
“100 Plates” Illustration Series
Illustration Series

Shepherd
Sycamore Brewing Can Illustrations
Illustration Series

Castaño Group
See the Girl
PSA Cinematography

Castaño Group
Avant Music Series
Animation, Special Effects or Motion Graphics

STUDENT BEST OF SHOW

Courtney Babchyck
Flagler College
A Boy Called Jex
Animation or Special Effects

STUDENT JUDGES CHOICE

Josh Manning
Flagler College
Super Signer! Tablet App
App Mobile or Web-Based

STUDENT GOLD MEDALS

Courtney Babchyck
Flagler College
A Boy Called Jex
Animation or Special Effects

Josh Manning
Flagler College
Super Signer! Tablet App
App Mobile or Web-Based

Ruben Campos
Art Institute of Jacksonville
Stop The Hunt
Outdoor Campaign

Tyler Mathes
University of North Florida
80 Proof Alcoholic Treats Website
Website

STUDENT SILVER MEDALS

Ruben Campos
Art Institute of Jacksonville
Vive Your Life
Magazine Advertising Campaign

Lauren Powell
Flagler College
Save the Arts
Magazine Advertising Campaign

Olivia Junghans
Flagler College
Bait and Switched
Magazine Advertising Campaign

Josh Manning
Flagler College
USPS Send a Smile
Integrated Consumer Campaign

Kelsey Beasley
Art Institute of Jacksonville
Decorum Magazine
Cover/Editorial Spread or Feature Series

Silver Medal Award Nominations Now Open!

 

 

 

 

Do You Know a Deserving Leader in the Advertising Community?

The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon an outstanding member of their community.

For many local clubs, awarding the AAF Silver Medal is the highlight of their year. It enhances the image of advertising by recognizing a locally well-known person for their advertising and community involvement.

Contribution to His/Her Company

The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service.

Creative Ability

The recipient must have shown a consistent, high degree of original thinking in their field.

Contributions to the General Advancement of Advertising

The recipient must have worked to increase the stature and raise the standards of the advertising profession.

Contributions to the Community

The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.

Learn more about nominations here. All submissions must be in by close of business Friday, January 20, 2017, including an essay or letter describing the nominee’s achievements. Nominations should be emailed to Aerien Mull, past president, at amull@brunetgarcia.com.

The 10 Rules: How To Run An Agency Like A Startup

Get your tickets here!

It can be hard staying fresh and innovative in such a burnout industry. We hope this talk can kick things off for you in 2017.

In this session Husani Oakley, CTO at GoldBean, will show you how you can compare being at a startup to being at an agency and the lessons that can be applied … 10 lessons to be exact! You’ll learn how to make better decisions, more effective work and a better environment through brainstorming and prototyping.

Make sure to arrive early to park and place your food order (included in ticket price)! 

Husani S. Oakley is the Chief Technology Officer at GoldBean, an online investing platform that helps people start their investment journey with companies and brands they love, know, and buy. He is a veteran technologist who has spent over fifteen years building world-class experiences, online and offline, that bridge the gap between art and science.

His creative, technical, and production leadership in the advertising industry has been recognized by One Show, AICP, Webby Awards, and the FWA, and he’s spoken at conferences such as ad:tech, SXSW, ADMA, HOW Design, Money20/20, Digital Dallas, Internet Summit, and others. Husani was honored to attend both the White House LGBTQ Tech / Innovation Briefing and the White House Summit on Building the Workforce of Tomorrow.

A co-founder of Flavorpill Productions, Atlantico USA, and Oakley+Partners, Husani’s most recent role was Director of Creative Technology at Wieden + Kennedy, creating campaign work for Nike, ESPN, Heineken, Delta, and Target.

Because he drinks entirely too much coffee, Husani is also the Executive Producer and Creative Director of Sessions In Dance, a modern dance company.

He lives in the NYC area with his partner and their dog.

Tour Of Sally Corp. AAF Members lunch event

AAF Members!

We’re excited to take a tour of SALLY Corp over lunch on Dec.8th.

SALLY Corp, for those who don’t know, is a hidden gem in Jacksonville. They produce animatronics and dark rides for theme parks and is one of the most innovative and creative companies in the South!

The tour is free and AAF board will be providing lunch for you to either eat afterwards or take back to work with you!

Hope to see you there. This is a member only event. If there is someone that you know of who wishes to attend and would like to be a member just send them here.

Get your tickets here!

AAF Social: Free Night at the Fair!

Free night at the fair for AAF Jacksonville Members! We’ll be at the hospitality tent located next to the administration building at the fairgrounds. Free Entry and Free drinks all night long!

All we need you to do is register so we can add you to the list.

Not a member? No worries you can still come too! Just sign up below as a future member and someone will add you to the list!

Event Details

Wednesday, November 9, 2016
6:30 PM – 9:00 PM

Jacksonville Fairgrounds
510 Fairground Pl
Hospitality Tent
Jacksonville, FL 32202

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Going Viral, Getting Innovative and the Mindset of a Small Business Owner

The Ups and Downs of staying innovative with your small business with Mark Shaw…

TED Talk Speaker, Small Business Owner, Lifetime innovator and all around great storyteller Mark Shaw takes us through his journey of growing his small business from the confines of a storage locker to one of the best businesses to work for in Jacksonville.

TED Talk
Youtube – 12million views!

Make sure to arrive early to park and place your food order (included in ticket price)! 

Pulled straight from Mark’s TED profile…

After graduating from college in 1980, Mark viewed a news broadcast on a toxic waste clean-up called Love Canal. The TV footage showed leaking steel drums of toxic waste being lowered into larger steel drums, called Salvage Drums. It was then Mark was inspired to “save the world from toxic waste and build a drum that would never leak”. At the age of 23, with only an economics major as his experience and working out of a rented storage locker, he developed his first patent, an plastic overpack container with resistance wiring built into the lid that would automatically heat weld the lid to the container with the push of a button. He dubbed it Macroencapsulation and today, Macroencapsulation is not only an EPA approved treatment for hazardous waste but is also used extensively at DOE National Labs for shipping and treating mixed radioactive waste that is both chemically and radioactively hazardous. Many of his inventions and products have become the market standard worldwide. Mark and his companies have also been credited with being pioneers in the spill containment and storm water management industry and is now implementing the vision of bringing advanced and innovative technologies to industry on a global basis through its 1,500 distributors covering 80 countries.

Event Details

Wednesday, November 9, 2016
12:00 PM – 1:00 PM: Program

Sun-Ray Cinema
1028 Park St.
Jacksonville, FL 32204

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Data Driven Results with Steve Ziff of the Jacksonville Jaguars

The Jacksonville Jaguars reach more audiences than just football fans. Find out how their ticket sales have continued to increase by testing new marketing strategies and understanding the data.

In this session VP of Marketing and Digital Media for the Jacksonville Jaguars, Steve Ziff (@SteveZiff), will show you how the marketing team manages to introduce new fans to football by testing new strategies such as their PokemonGo campaign, Duval Dash, Jaguars Black and more. Steve will go over marketing data from actual campaigns to show you how to analyze the data to capture your next fan.

Make sure to arrive early to park and place your food order (included in ticket price)!

Steve Ziff joined the Jacksonville Jaguars as Vice President, Marketing & Digital Media in September of 2014.  Steve is responsible for all areas of marketing, creative, and digital media, including jaguars.com and social media.

Prior to joining the Jaguars, Ziff worked for the San Diego Padres as Senior Vice President, Sales & Service, responsible for the sales and development of ticketing, premium seating & suites, and all non-ballpark events and concerts.

Prior to joining the Padres, Ziff served as Senior Vice President of Marketing & Brand Strategy for the Florida Panthers & the BB&T Center, overseeing all areas of marketing, creative, partner brand activation, game presentation, grassroots & fan development, and community development for the Club and the Arena, as well as the Florida Panthers Foundation. His responsibilities also included generating new revenue streams and leveraging partnerships for the Panthers and Sunrise Sports & Entertainment.

Before joining Sunrise Sports & Entertainment in April of 2007, Ziff spent 2 years at Office Depot leading their retail, local, and college marketing for North American stores. Ziff also has 7 years of experience with Alloy Marketing Media and AMP Agency, based in Boston, MA, leading strategic development and execution of national marketing promotions for some of the largest Fortune 500 brands including Reebok, Verizon Wireless, Volkswagen, Heineken, Dunkin Donuts, and New Balance.

A native of South Florida, Ziff received his B.S. in Marketing from the University of Central Florida..

Event Details

Thursday, October 20, 2016
11:30 AM-1:00 PM: Program

Sun-Ray Cinema
1028 Park St.
Jacksonville, FL 32204

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Marketing the PGA TOUR to the World: Luncheon

How does the world’s most illustrious golf tour and home to the top golfers in the world reach different audiences? Find out how the PGA Tour manages to diversify its audience and share its brand story. Matt Rapp, Senior VP of the PGA Tour and Executive Director of The Players Championship, will join AAF Jacksonville on Thursday September 15th from 12-1pm at Sun-Ray Cinema.

Matt Rapp is senior vice president with the PGA TOUR, overseeing THE PLAYERS Championship and the Web.com Tour Championship.

Rapp has led THE PLAYERS Championship since the conclusion of the 2010 event and has focused on significantly enhancing the fan experience, increasing the event’s charitable impact and reinvigorating its vital connection with the local community. Under his leadership, the event has seen dramatic spikes in all categories, most notably in attendance (up 36 percent) and sponsorship/hospitality revenue (up 81 percent); furthermore, THE PLAYERS has resumed its rightful place as the event of the year in Northeast Florida. It has also become a showcase for the area through increased recognition and promotion in domestic and international telecasts and other media, which is a vital tool in attracting businesses and investors to Florida’s Historic Coast.

Prior to his current roles, Rapp worked in the TOUR’s corporate marketing department for more than five years, focusing on title sponsor sales. He was responsible for more than $500 million in sponsorship agreements with companies that include Crowne Plaza, The Greenbrier, McGladrey, Northern Trust, Norwegian Cruise Lines, the Royal Bank of Canada, Boeing and Regions.

Prior to joining the PGA TOUR, Rapp held several senior executive positions in public relations and communications with the ATP World Tour, the governing body of men’s professional tennis, and Burson-Marsteller, a leading global public relations firm. His first job was working on Capitol Hill with the former assistant majority leader of the U.S. Senate, Wendall H. Ford.

A native of Louisville, Ky., Rapp has lived and worked in many cities throughout the United States and around the world including Chicago, Philadelphia, Washington, D.C., London and Brussels, but he is proud to call Jacksonville his home since 2001. Rapp graduated from the University of Pennsylvania in 1991 where he rowed crew and studied international relations.

GET YOUR TICKETS HERE