AAF Speed Networking

Posted in Events

Network smarter, not harder

If you’re looking to make valuable contacts in the advertising industry, or just want to meet like-minded professionals, join AAF Jacksonville’s speed networking event! You’ll have the opportunity to mix and mingle with everyone from interns to executives, in an informal, fast-paced environment. The fun kicks off at 6 p.m at Aardwolf Brewing Company.

Bring plenty of business cards, and get ready to expand your LinkedIn network!

Out-of-Home Marketing: Thinking Outside the TV Box

Posted in Events

Let’s face it, there are many ways for people to avoid advertising these days. Between fast-forwarding through commercials, paying extra to omit advertisements and only having to watch 4 seconds of your advertisement before the viewer can go on with watching the video they were searching for…it’s become harder and harder to get your message in front of the right audience and actually grab their attention.

Out-of-Home (or outdoor as some know it) media is one option you can’t fast forward through and there are so many ways to utilize this medium.

AAF is proud to present a program that helps open your eyes to all things out-of-home. What’s offered? What can you really do to take advantage of the different technologies that are available to you and how have other companies utilized this medium well?

Members from different media and advertising firms in Jacksonville will be joining us to open your eyes to all the possibilities out-of-home can offer you and/or your clients.

Join us as we learn from some of the best around town! This program is FREE for current AAF Jacksonville members—future members are welcome to attend for a small fee!

Make sure to arrive early to park and place your food order*!

*Lunch not included with ticket. Food will be available for purchase at Sun Ray Cinema.

2018 Media Auction

Posted in Media Auction

Join us for the 10th Annual Media Auction, where you can save big on advertising services and media! This event is for everyone: from big agencies to small businesses, non-profits, boutique marketing firms or anyone looking to score a deal on media!

At the 2018 Media Auction, you’ll have access to print and outdoor ads, radio and TV schedules, online placement and other advertising opportunities. Bid on everything from graphic design to television time—at a fraction of the regular cost! MEDIA SAVINGS UP TO 75%!

Proceeds from the Media Auction go toward funding scholarships for local advertising, communications and graphic design students, and also help support AAF Jacksonville initiatives throughout the year. Admission is just $10 to attend and includes all you can eat food and beer/wine! Join us for bidding and brews at Intuition Ale Works!

Silent Auction
In addition to media, everyone can bid on an array of silent auction items. The silent auction is pure entertainment, and offers a chance to bid on an exciting array of items including show and sport tickets, to gift cards, spa services and unique gifts.

Come on out and bring a friend to AAF Jacksonville’s Bid and Brews Media Auction!

Find more details here!

2018 ADDY Winners

AAF-Jacksonville presented its 2018 American Advertising Awards for advertising creative excellence on the night of Saturday, February 17, 2016 at the Jacksonville Main Library. This annual dinner and awards presentation, also known as the ADDYs, was attended by over 100 individuals of the local advertising and media community.

The American Advertising Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. The American Advertising Awards Competition is the advertising industry’s largest and most representative competition for creative excellence.

22 gold ADDY Awards and 45 silver ADDY Awards were presented. Entries were judged based on creativity, originality and creative strategy. Top awards of the evening went to the “Best of Show” winners.

Following is a complete list of all the 2018 AAF-Jacksonville American Advertising Awards winners:

JUDGES AWARDS

SJ&P
Florida Lottery
Gold Rush Radio
Single Radio Spot

Shepherd
Lost Type
Lost Type Co-Op Specimens
Illustration, Series

Shepherd
Calli Marie Bakes
Calli Marie Bakes Book
Book Design

BEST OF SHOW

Adjective & Co.
Whalebone Magazine
Whalebone Magazine – Pizza Issue
Magazine Design

PROFESSIONAL GOLDS

Adjective & Co.
Whalebone Magazine
Whalebone Magazine – Pizza Issue
Magazine Design

Adjective & Co.
Whalebone Magazine
Whalebone Magazine – City Issue
Magazine Design

Adjective & Co.
Whalebone Magazine
Whalebone Magazine – Winter Issue
Magazine Design

Adjective & Co.
Whalebone Magazine
Whalebone Magazine Cover Series
Publication Cover Series

Adjective & Co.
Whalebone Magazine
Whalebone Magazine – Music Issue
Magazine Design

Adjective & Co.
Whalebone Magazine
Whalebone Magazine – Wilderness Issue
Magazine Design

Adjective & Co.
Whalebone Magazine
Whalebone Magazine – Water Issue
Magazine Design

Castaño Group
Castaño Group
Brighter2gether
Animation, Special Effects or Motion Graphics

Castaño Group
Castaño Group
Brighter2gether
Digital Creative Technology, User Experience

Castaño Group
Castaño Group
Brighter2gether
Innovative Use of Interactive Technology

Castaño Group
Castaño Group
Brighter2gether
Digital or Animated Outdoor Board

Nectar Studios
EFI (Enterprise Florida Inc.)
EFI ULA 360 VR
Online/Interactive, Virtual Reality

Brunet-García
Riverside Avondale Preservation
Bootleggers’ Ball Commemorative Poster
Poster, Single Unit

Shepherd
Antonio Bandanas
Antonio Bandanas Brand Campaign
Integrated Brand Identity Campaign

Shepherd
Lost Type
Lost Type Co Op Specimens
Illustration Series

Shepherd
Calli Marie Bakes
Calli Marie Bakes Book
Book Design

Shepherd
Sycamore Brewing
Sycamore Brewing Brand Evolution
Integrated Brand Identity Campaign

Shepherd
Threat Supply
Threat Supply
Integrated Brand Identity Campaign

Shepherd
Sycamore Brewing
Sycamore Brewing Can Design
Packaging Campaign

Shepherd
Tenaya Creek Brewery
Gypsy Fade Can Design
Packaging Single Unit

Shepherd
JoRetro Vintage Market
Pyrex & Vintage Fest Campaign
Consumer Campaign, Local

World Golf Hall of Fame & Museum
2017 Induction Ceremony Invitation
Card, Invitation, Announcement – Single Unit

World Golf Hall of Fame & Museum
2017 Induction Ceremony Invitation
Card, Invitation, Announcement Campaign

PROFESSIONAL SILVERS

Adjective & Co.
Whalebone Media
TV Sitcom Theme Songs
Publication Design

Bold Brands
Ancient City Brewing
Ancient City Brewing Can Designs
Packaging Campaign

Bold Brands
Ancient City Brewing
Ancient City Brewing Illustrations
Illustration, Series

Brunet-García
Brunet-García
2017 Holiday Promotion Gift
Direct Marketing & Specialty Advertising

Brunet-García
Phase Eight Theater Company
“Love’s Labour’s Lost” Poster
Illustration, Single

Brunet-García
Phase Eight Theater Company
“Love’s Labour’s Lost” Poster
Poster, Single

Brunet-García
Yellow House
Yellow House Stationery
Stationery Package

Brunet-García
Phase Eight Theater CompanyPhase Eight 2018 Poster Series
Poster, Campaign

Brunet-García
Phase Eight Theater Company
“On Purpose” Poster
Poster, Single

Brunet-García
904WARD
904WARD Racecards
Public Service Direct Marketing & Specialty Advertising

Brunet-García
Phase Eight Theater Company
“MLK Boulevard” Poster
Poster, Single

Brunet-García
Phase Eight Theater Company
“MLK Boulevard” Poster
Illustration, Single

Brunet-García
Phase Eight Theater Company
“On Purpose” Poster
Illustration, Single

Brunet-García
Yellow House
Yellow House Brand Identity
Integrated Brand Identity Campaign

Brunet-García
Brunet-García
2017 Holiday Promotion Campaign
Advertising Industry Self-Promotion Campaigns

Brunet-García
Phase Eight Theater Company
Phase Eight 2018 Poster Series Illustration, Series
Brunet-García

Native Sun Natural Foods Market
“Go Native” Campaign
Integrated Advertising Campaigns

Brunet-García
Brunet-García
No Hay Excusas T-Shirt
Special Event Materials

Brunet-García
Brunet-García
2017 Holiday Promotion
Copywriting

Brunet-García
904WARD
904WARD Logo
Logo Design

Brunet-García
Brunet-García
No Hay Excusas Logo
Logo Design

Castaño Group
Castaño Group
Brighter2gether
Installation, Single

Castaño Group
Castaño Group
Brighter2gether
Out-Of-Home Self-Promotion

Castaño Group
Castaño Group
Brighter2gether
Advertising Industry Self-Promotion Ambient Media

Dalton Agency
John Campion
Road Back to Daytona – The Movie
Video Editing

GuideWell Connect
United Way of Northeast Florida
Live United 2017
Public Service Online Film, Video & Sound

Ketterman Photography Inc.
Enterprise Florida
Vac•Con
Still Photography

Shepherd
City of Jacksonville Beach
Jax Beach Skate Park Branding
Integrated Brand Identity Campaign

Shepherd
JoRetro Vintage Market
Pyrex & Vintage Fest Illustrations
Illustration, Series

Shepherd
Lost Type
Lost Type Co Op Specimen- Muskeg
Illustration, Series

Shepherd
Murray Hill Preservation Society
Murray Hill-O-Ween
Events, Single

Shepherd
Jacksonville Zoo & Gardens
African Forest Construction Fence
Installations, Multiple

Shepherd
Boehringer Ingelheim
Pup Cup Promotional Video
Branded Content & Entertainment For Online Film, Video & Sound

Shepherd
Atlantic Beach Experimental Theatre
The Year of Magical Thinking Poster
Poster, Single

Shepherd
Atlantic Beach Experimental Theatre
The Effect of Gamma Rays Poster
Poster, Single

Shepherd
Lost Type
Lost Type Co Op Specimens
Social Media, Campaign

Shepherd
Lost Type
Lost Type Co Op Specimen- Muskeg
Social Media, Campaign

Shepherd
Lost Type
Lost Type Co Op Specimen- Tofino
Illustration, Series

Shepherd
Borland Groover
Florida Theater Lavatory Signage
Installations, Multiple

Shepherd
Atlantic Beach Experimental Theatre
Floyd Collins
Poster, Single

Shepherd
American Cancer Society
American Cancer Society Posters
Public Service Out-Of-Home Campaign

SJ&P
Richmond Raceway
Richmond Raceway Campaign
Integrated Advertising Campaigns

Station Four
Jacksonville Transportation Authority
U2C – Ultimate Urban Circulator
Microsites

Station Four
Wolfson Children’s Hospital
Hope Starts Here
Microsites

World Golf Hall of Fame & Museum
New York City Elevators
Installations, Single

STUDENT BEST OF SHOW

Best of Show: Design
Caitlyn Rees
Flagler College
Oh Hey Honey
Packaging

Best of Show: Advertising
Nancy Harms
Flagler College
Anti-Bullying Poster Series
Campaign

STUDENT GOLD MEDALS

Nancy Harms
Flagler College
Anti-Bullying Poster Series
Campaign

Caitlyn Rees
Flagler College
Oh Hey Honey
Packaging

Paige Cunningham
University of North Florida
Cadbury’s Wonderland Chocolate
Packaging

Alex Songcuan
University of North Florida
Zombean Cold Brew & Co.
Logo Design

Alex Songcuan
University of North Florida
Papa Churro
Integrated Brand Identity Campaign

STUDENT SILVER MEDALS

Anadaniela Garcia
Flagler College
Montgomery Animated Logo
Animation or Special Effects

Karese Burrows
Flagler College
“Belle” Title Sequence
Cinematography

Jessica Doyle
Flagler College
Nounja
Online/Interactive, App

Michelle Mallard
Flagler College
I am Faithful
Digital Creative Technology

Christian L. Seymour
Flagler College
Adirondack Experience
Logo Design

Addie Rippin
Flagler College
Molly’s Marine Mission
Online/Interactive, App

Tyler Odachowski
Flagler College
Man-O-War Black Spiced Rum
Animation or Special Effects

2018 ADDYs

Pop open the champagne, the 2018 American Advertising Awards are here!

An elegant affair where all the gentlemen and ladies of Jacksonville come together to celebrate the top creativity made by our community. The honor of a Gold ADDY® will be awarded to outstanding creative which will then be sent to compete at the state level, and then nationally!

AAF Jacksonville is proud to host the 2018 ADDYs Gala at the Main Library. Come dressed in your best, celebrate the creative work of our community, and get ready to dance the night away!

Black-tie optional.

Get your tickets here!

Social Media Day

On Friday June, 30th Social Media Day Jacksonville is bringing a full day conference where industry thought leaders will gather and share insights. Started in 2010 by Mashable, Social Media Day was formed to connect social media leaders digitally. Held in several cities, Social Media Day proves to be one of the biggest learning experiences of the year. AAF Jacksonville is here to support the cause and in return you’ll get a 10% discount by using the code “AAFJAX” on this link SocialMediaDayJacksonville.splashthat.com/AAFJAX
Some notable speakers include:
  • Carlos Gil, Host and Social Media guru
  • Mark Kaye, Snapchat Celebrity and local DJ
  • Amy Schmittauer, YouTube marketer
  • Shaun Ayala, Snapchat Storyteller and influencer
  • Chad Israel, Sr. Director of Social Media of Hertz car rental brands
  • Roberto Blake, YouTube Partner and Video Marketing Consultant
    Casie Shimansky, Social Media Manager of Cisco
  • Kenny Harper, Marketing Entrepreneur
To save 10% on Social Media Day please use the code “AAFJAX” and this link. SocialMediaDayJacksonville.splashthat.com/AAFJAX See you there!  

Marla Lucas Wins Jack Philipps Gold Medal at 2017 District ADDYs

The 2017 District ADDY Awards got off to a great start in early May. Jacksonville won over 25 gold and silver District ADDY Awards and 4 Charlie Awards that really showcased the talent in Duval. To top it all off, one of Jacksonville’s own was awarded the highest honor by AAF 4th District; a Jack Philipps Gold Medal.

The Jack Philipps Gold Medal is the highest honor bestowed by the AAF 4th District. It is present in recognition of outstanding contributions to advertising and furthering the industry’s standards, creative excellence, and public service.

Marla Lucas was presented the award at the 2017 District ADDYs. Her commitment to the advertising community is what inspired the nomination, as she has served as president of AAF Jacksonville, Governor of 4th District, and will be serving as Eastern Region Chair.

“Marla is a constant force for good in the advertising industry – particularly in Florida. We all owe her a great deal of gratitude for the overwhelming amount of time and resources she has contributed to furthering the mission of the American Advertising Federation.  I can think of no one more deserving of the Jack Phillips Gold medal award than Marla.” – Yeosh Bendayan, 4AAF Immediate Past Governor

“Marla hired me as an inexperienced temp over 17 years ago. Today I own my own agency, placing media for clients across the country. I wouldn’t be where I am today if she hadn’t taken a chance on me that day. She taught me everything I know about media planning and buying, and I’m so thankful to have learned from someone who gives buyers a good name. Too often they are disrespectful to media or looking only at the size of the budget. Marla can turn a seemingly insignificant budget into an extremely successful campaign, with a smile on her face. She epitomizes who I hope to be, personally and professionally.” – Susan DeLong, 4AAF Past Governor

“Marla has displayed superior leadership and talent in the field of advertising, both professionally, as well as with her extensive involvement in the American Advertising Federation. It was a pleasure to work with someone who was always willing to listen to all sides and had the courage to “make change” when it wasn’t the popular thing to do…but necessary for the greater good of our organization. I am forever grateful that AAF brought us together and honored to have her as a friend.” – Jackie Barker, 4AAF Past Governor and Jack Philipps Gold Medal recipient

“Marla is a true professional and leader in the advertising industry.  Her clients and AAF colleagues benefit from her experience and knowledge of all facets of advertising, including traditional and emerging media platforms. Her dedication to the community and her family is a contributing factor to her years of success. Meeting Marla at an AAF 4th District conference over 10 years ago has positively impacted my own career. I value our friendship and look forward to many more years of navigating the “new normal” with Marla.” – Beth Eng, AAF Gainesville Past President

The award was created to honor the memory of Jack Philipps, who passed away while serving as the 4th District Treasurer. His work in the advertising profession was the epitome of professionalism and service. The objective of the award is to recognize men and women of the AAF 4th District who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence, and responsibility in the areas of social concern. The first Jack Philipps Gold Medal was presented in 1984 and past recipients can be read here.

District Addys Winners Book

Thank you to everyone who participated in the ADDYs this year and congratulations to the District ADDY Winners… Brunet-Garcia, Castano Group, Adjective and Co, On Ideas, St. John & Partners, Shepherd, LYTR Co, Varick Rosete and Ruben Campos. A big congrats to our Charlie Winners … St. John & Partners for Zaxby’s Campaign -Television, Brunet-Garcia for 100 Plates -Public Service and Castano Group for See the Girl – Ambient Media and Elements of Advertising. The Charlie Award is named after Charlie Whitebrook who founded the ADDYs in 1960 in Miami, Florida. It then became a national AAF competition in 1968. The Award recognizes the best work in each major media category.

Take a look

Media Auction: Bids and Brews

Get the booklet

Media Auction Event

AAF Jacksonville invites you to join us for the ninth annual Media Auction, where you can save big on advertising services and media!

At the 2017 Media Auction, you’ll have access to print and outdoor ads, radio and TV schedules, online placement and other advertising opportunities. Bid on everything from graphic design to television time—at a fraction of the regular cost! MEDIA SAVINGS UP TO 75%!

Proceeds from the Media Auction go toward funding scholarships for local advertising, communications and graphic design students, and also help support AAF Jacksonville initiatives throughout the year. Admission is just $10 to attend and includes all you can eat food and beer/wine!

Join us for bidding and brews at Intuition Ale Works!

Silent Auction

If you’re not interested in bidding on media, don’t worry we’ll have silent auction items to bid on as well. The silent auction is pure entertainment, and offers a chance to bid on an exciting array of items including show and sport tickets, to gift cards, spa services and unique gifts.

Come on out and bring a friend to AAF Jacksonville’s Bid and Brews Media Auction.

[button style=’red’ url=’https://www.eventbrite.com/e/media-auction-bids-and-brews-tickets-33292752519′]Purchase Tickets[/button]

A Note From The President

While AAF Jacksonville was putting up decorations for the 2017 ADDY Awards, a bill, PCB CCS1 was proposed by House Speaker Richard Corcoran (R-Land O’ Lakes). This bill would eliminate Visit Florida and Enterprise Florida; our states marketing arm for tourism and economic development. On Monday, February 6, several AAF board members traveled to Tallahassee to lobby with district representatives and Senator Aaron Bean to not eliminate the states marketing dollars. Despite our efforts the bill was advanced on Wednesday, February 8th. Below is an update from our District Lobbyist Jack Hebert on the situation. If you wish to get involved, please don’t hesitate to contact us.

Your President of AAF Jacksonville,
Eric Baskauskas
president@aafjacksonville.org

A Fourth District AAF Legislative Update

By Jack Hebert, Fourth District AAF Lobbyist – Friday, Feb. 10, 2017

Latest update on an anti-advertising proposal advancing in the Florida House of Representatives

Tallahassee – On Wednesday, Feb. 8, a House committee voted 10-5 to advance a highly-controversial proposal which if enacted would prove disastrous to Florida’s advertising industry. In addition to dismantling Florida’s tourism marketing and economic development agencies, Visit Florida and Enterprise Florida, the proposed measure would axe their funding together with ending the current sales tax exemption for motion picture, sound and video equipment and services.

The bill, PCB CCS1, had its first public hearing before the House Careers & Competition Subcommittee amid a packed SRO committee room of 300+ with over 150 of those attending offering to provide public testimony. Current 4AAF Secretary Mike Weber, also a past 4AAF governor, and 4AAF lobbyist Jack Hebert were on hand to offer our organization’s strong opposition to the matter. Coincidentally the day before over 40 volunteer leaders of 4AAF visited with lawmakers to discuss opposition to the measure during 4AAF’s annual “Advertising Day at the Capitol” event.

The public hearing was the first stop in the House for a 172-page bill introduced just days earlier. The vote on Wednesday formalized introduction of the measure for further consideration, presumably by one or more additional committees in the coming weeks as lawmakers warm-up for their annual spring session beginning in March.

There is no similar measure moving in the Florida Senate. To the contrary, yesterday afternoon the full Senate Appropriation’s committee met as several members offered negative comments on the House proposal during a presentation by the state government’s chief economist, Amy Baker. Baker testified as to the relative success of Visit Florida’s past efforts: an over three-to-one return on investment for every tax dollar the state spends to lure visitors to Florida.

Several members of the Senate committee went on to voice their support of continued funding for the program, as well as several other incentive program also demonstrating positive track records according to Baker’s analysis.

In related news, Florida Gov. Rick Scott also lashed out at House leadership this week over the issue. Saying the House “didn’t care about jobs,” Scott suggested that House Speaker Richard Corcoran (R-Land O’ Lakes) was putting his personal future ahead of the interests of all Floridians. Corcoran is rumored as a candidate for governor in 2018 when Scott is scheduled to leave office.

Today a committee of non-elected state government staff, led by chief economist Baker, with take a closer look at the House proposal during their weekly Revenue Estimating Conference meeting. No votes will be taken.

Thanks to the many 4AAF who made calls and sent emails to legislators on this issue as requested earlier this week. Continued communications with your local House member are encouraged as we monitor this issue closely in the coming weeks leading up to the March 7th kick-off of the annual legislative session. Just follow the links below to guide you in your efforts.

At this point, please stay closely tuned to this issue and prepare to act when requested.

Find your elected Florida House and Senate members HERE.

Follow this link for a copy of the 172-page bill PCB CCS1.