The 2017 District ADDY Awards got off to a great start in early May. Jacksonville won over 25 gold and silver District ADDY Awards and 4 Charlie Awards that really showcased the talent in Duval. To top it all off, one of Jacksonville’s own was awarded the highest honor by AAF 4th District; a Jack Philipps Gold Medal.

The Jack Philipps Gold Medal is the highest honor bestowed by the AAF 4th District. It is present in recognition of outstanding contributions to advertising and furthering the industry’s standards, creative excellence, and public service.

Marla Lucas was presented the award at the 2017 District ADDYs. Her commitment to the advertising community is what inspired the nomination, as she has served as president of AAF Jacksonville, Governor of 4th District, and will be serving as Eastern Region Chair.

“Marla is a constant force for good in the advertising industry – particularly in Florida. We all owe her a great deal of gratitude for the overwhelming amount of time and resources she has contributed to furthering the mission of the American Advertising Federation.  I can think of no one more deserving of the Jack Phillips Gold medal award than Marla.” – Yeosh Bendayan, 4AAF Immediate Past Governor

“Marla hired me as an inexperienced temp over 17 years ago. Today I own my own agency, placing media for clients across the country. I wouldn’t be where I am today if she hadn’t taken a chance on me that day. She taught me everything I know about media planning and buying, and I’m so thankful to have learned from someone who gives buyers a good name. Too often they are disrespectful to media or looking only at the size of the budget. Marla can turn a seemingly insignificant budget into an extremely successful campaign, with a smile on her face. She epitomizes who I hope to be, personally and professionally.” – Susan DeLong, 4AAF Past Governor

“Marla has displayed superior leadership and talent in the field of advertising, both professionally, as well as with her extensive involvement in the American Advertising Federation. It was a pleasure to work with someone who was always willing to listen to all sides and had the courage to “make change” when it wasn’t the popular thing to do…but necessary for the greater good of our organization. I am forever grateful that AAF brought us together and honored to have her as a friend.” – Jackie Barker, 4AAF Past Governor and Jack Philipps Gold Medal recipient

“Marla is a true professional and leader in the advertising industry.  Her clients and AAF colleagues benefit from her experience and knowledge of all facets of advertising, including traditional and emerging media platforms. Her dedication to the community and her family is a contributing factor to her years of success. Meeting Marla at an AAF 4th District conference over 10 years ago has positively impacted my own career. I value our friendship and look forward to many more years of navigating the “new normal” with Marla.” – Beth Eng, AAF Gainesville Past President

The award was created to honor the memory of Jack Philipps, who passed away while serving as the 4th District Treasurer. His work in the advertising profession was the epitome of professionalism and service. The objective of the award is to recognize men and women of the AAF 4th District who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence, and responsibility in the areas of social concern. The first Jack Philipps Gold Medal was presented in 1984 and past recipients can be read here.