Social Media Day

On Friday June, 30th Social Media Day Jacksonville is bringing a full day conference where industry thought leaders will gather and share insights. Started in 2010 by Mashable, Social Media Day was formed to connect social media leaders digitally. Held in several cities, Social Media Day proves to be one of the biggest learning experiences of the year. AAF Jacksonville is here to support the cause and in return you’ll get a 10% discount by using the code “AAFJAX” on this link SocialMediaDayJacksonville.splashthat.com/AAFJAX
Some notable speakers include:
  • Carlos Gil, Host and Social Media guru
  • Mark Kaye, Snapchat Celebrity and local DJ
  • Amy Schmittauer, YouTube marketer
  • Shaun Ayala, Snapchat Storyteller and influencer
  • Chad Israel, Sr. Director of Social Media of Hertz car rental brands
  • Roberto Blake, YouTube Partner and Video Marketing Consultant
    Casie Shimansky, Social Media Manager of Cisco
  • Kenny Harper, Marketing Entrepreneur
To save 10% on Social Media Day please use the code “AAFJAX” and this link. SocialMediaDayJacksonville.splashthat.com/AAFJAX See you there!  

Marla Lucas Wins Jack Philipps Gold Medal at 2017 District ADDYs

The 2017 District ADDY Awards got off to a great start in early May. Jacksonville won over 25 gold and silver District ADDY Awards and 4 Charlie Awards that really showcased the talent in Duval. To top it all off, one of Jacksonville’s own was awarded the highest honor by AAF 4th District; a Jack Philipps Gold Medal.

The Jack Philipps Gold Medal is the highest honor bestowed by the AAF 4th District. It is present in recognition of outstanding contributions to advertising and furthering the industry’s standards, creative excellence, and public service.

Marla Lucas was presented the award at the 2017 District ADDYs. Her commitment to the advertising community is what inspired the nomination, as she has served as president of AAF Jacksonville, Governor of 4th District, and will be serving as Eastern Region Chair.

“Marla is a constant force for good in the advertising industry – particularly in Florida. We all owe her a great deal of gratitude for the overwhelming amount of time and resources she has contributed to furthering the mission of the American Advertising Federation.  I can think of no one more deserving of the Jack Phillips Gold medal award than Marla.” – Yeosh Bendayan, 4AAF Immediate Past Governor

“Marla hired me as an inexperienced temp over 17 years ago. Today I own my own agency, placing media for clients across the country. I wouldn’t be where I am today if she hadn’t taken a chance on me that day. She taught me everything I know about media planning and buying, and I’m so thankful to have learned from someone who gives buyers a good name. Too often they are disrespectful to media or looking only at the size of the budget. Marla can turn a seemingly insignificant budget into an extremely successful campaign, with a smile on her face. She epitomizes who I hope to be, personally and professionally.” – Susan DeLong, 4AAF Past Governor

“Marla has displayed superior leadership and talent in the field of advertising, both professionally, as well as with her extensive involvement in the American Advertising Federation. It was a pleasure to work with someone who was always willing to listen to all sides and had the courage to “make change” when it wasn’t the popular thing to do…but necessary for the greater good of our organization. I am forever grateful that AAF brought us together and honored to have her as a friend.” – Jackie Barker, 4AAF Past Governor and Jack Philipps Gold Medal recipient

“Marla is a true professional and leader in the advertising industry.  Her clients and AAF colleagues benefit from her experience and knowledge of all facets of advertising, including traditional and emerging media platforms. Her dedication to the community and her family is a contributing factor to her years of success. Meeting Marla at an AAF 4th District conference over 10 years ago has positively impacted my own career. I value our friendship and look forward to many more years of navigating the “new normal” with Marla.” – Beth Eng, AAF Gainesville Past President

The award was created to honor the memory of Jack Philipps, who passed away while serving as the 4th District Treasurer. His work in the advertising profession was the epitome of professionalism and service. The objective of the award is to recognize men and women of the AAF 4th District who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence, and responsibility in the areas of social concern. The first Jack Philipps Gold Medal was presented in 1984 and past recipients can be read here.

District Addys Winners Book

Thank you to everyone who participated in the ADDYs this year and congratulations to the District ADDY Winners… Brunet-Garcia, Castano Group, Adjective and Co, On Ideas, St. John & Partners, Shepherd, LYTR Co, Varick Rosete and Ruben Campos. A big congrats to our Charlie Winners … St. John & Partners for Zaxby’s Campaign -Television, Brunet-Garcia for 100 Plates -Public Service and Castano Group for See the Girl – Ambient Media and Elements of Advertising. The Charlie Award is named after Charlie Whitebrook who founded the ADDYs in 1960 in Miami, Florida. It then became a national AAF competition in 1968. The Award recognizes the best work in each major media category.

Take a look

Media Auction: Bids and Brews

Get the booklet

Media Auction Event

AAF Jacksonville invites you to join us for the ninth annual Media Auction, where you can save big on advertising services and media!

At the 2017 Media Auction, you’ll have access to print and outdoor ads, radio and TV schedules, online placement and other advertising opportunities. Bid on everything from graphic design to television time—at a fraction of the regular cost! MEDIA SAVINGS UP TO 75%!

Proceeds from the Media Auction go toward funding scholarships for local advertising, communications and graphic design students, and also help support AAF Jacksonville initiatives throughout the year. Admission is just $10 to attend and includes all you can eat food and beer/wine!

Join us for bidding and brews at Intuition Ale Works!

Silent Auction

If you’re not interested in bidding on media, don’t worry we’ll have silent auction items to bid on as well. The silent auction is pure entertainment, and offers a chance to bid on an exciting array of items including show and sport tickets, to gift cards, spa services and unique gifts.

Come on out and bring a friend to AAF Jacksonville’s Bid and Brews Media Auction.

[button style=’red’ url=’https://www.eventbrite.com/e/media-auction-bids-and-brews-tickets-33292752519′]Purchase Tickets[/button]

A Note From The President

While AAF Jacksonville was putting up decorations for the 2017 ADDY Awards, a bill, PCB CCS1 was proposed by House Speaker Richard Corcoran (R-Land O’ Lakes). This bill would eliminate Visit Florida and Enterprise Florida; our states marketing arm for tourism and economic development. On Monday, February 6, several AAF board members traveled to Tallahassee to lobby with district representatives and Senator Aaron Bean to not eliminate the states marketing dollars. Despite our efforts the bill was advanced on Wednesday, February 8th. Below is an update from our District Lobbyist Jack Hebert on the situation. If you wish to get involved, please don’t hesitate to contact us.

Your President of AAF Jacksonville,
Eric Baskauskas
president@aafjacksonville.org

A Fourth District AAF Legislative Update

By Jack Hebert, Fourth District AAF Lobbyist – Friday, Feb. 10, 2017

Latest update on an anti-advertising proposal advancing in the Florida House of Representatives

Tallahassee – On Wednesday, Feb. 8, a House committee voted 10-5 to advance a highly-controversial proposal which if enacted would prove disastrous to Florida’s advertising industry. In addition to dismantling Florida’s tourism marketing and economic development agencies, Visit Florida and Enterprise Florida, the proposed measure would axe their funding together with ending the current sales tax exemption for motion picture, sound and video equipment and services.

The bill, PCB CCS1, had its first public hearing before the House Careers & Competition Subcommittee amid a packed SRO committee room of 300+ with over 150 of those attending offering to provide public testimony. Current 4AAF Secretary Mike Weber, also a past 4AAF governor, and 4AAF lobbyist Jack Hebert were on hand to offer our organization’s strong opposition to the matter. Coincidentally the day before over 40 volunteer leaders of 4AAF visited with lawmakers to discuss opposition to the measure during 4AAF’s annual “Advertising Day at the Capitol” event.

The public hearing was the first stop in the House for a 172-page bill introduced just days earlier. The vote on Wednesday formalized introduction of the measure for further consideration, presumably by one or more additional committees in the coming weeks as lawmakers warm-up for their annual spring session beginning in March.

There is no similar measure moving in the Florida Senate. To the contrary, yesterday afternoon the full Senate Appropriation’s committee met as several members offered negative comments on the House proposal during a presentation by the state government’s chief economist, Amy Baker. Baker testified as to the relative success of Visit Florida’s past efforts: an over three-to-one return on investment for every tax dollar the state spends to lure visitors to Florida.

Several members of the Senate committee went on to voice their support of continued funding for the program, as well as several other incentive program also demonstrating positive track records according to Baker’s analysis.

In related news, Florida Gov. Rick Scott also lashed out at House leadership this week over the issue. Saying the House “didn’t care about jobs,” Scott suggested that House Speaker Richard Corcoran (R-Land O’ Lakes) was putting his personal future ahead of the interests of all Floridians. Corcoran is rumored as a candidate for governor in 2018 when Scott is scheduled to leave office.

Today a committee of non-elected state government staff, led by chief economist Baker, with take a closer look at the House proposal during their weekly Revenue Estimating Conference meeting. No votes will be taken.

Thanks to the many 4AAF who made calls and sent emails to legislators on this issue as requested earlier this week. Continued communications with your local House member are encouraged as we monitor this issue closely in the coming weeks leading up to the March 7th kick-off of the annual legislative session. Just follow the links below to guide you in your efforts.

At this point, please stay closely tuned to this issue and prepare to act when requested.

Find your elected Florida House and Senate members HERE.

Follow this link for a copy of the 172-page bill PCB CCS1.

2017 ADDY Winners Revealed

AAF-Jacksonville presented its 2017 American Advertising Awards for advertising creative excellence on the night of Saturday, February 4, 2017 at Ramallah Club. This annual dinner and awards presentation, also known as the ADDYs, was attended by over 120 individuals of the local advertising and media community.

Over 300 submissions were critiqued by out-of-market judges and from that, 28 gold ADDY Awards and 47 silver ADDY Awards were presented. Entries were judged based on creativity, originality and creative strategy. Top awards of the evening went to the “Best of Show” winners.

Brunet-Garcia captured the 2017 Best of Show for “100 Plates” Campaign.
 Student Best of Show went to Courtney Anne Babchyck from Flagler College for her animation “A Boy Called Jex”. A Student Judge’s Award went to Joshua Manning for Super Signer! Tablet App. Professional Judge’s Awards also went to On Ideas for Jacksonville Symphony Disney poster, Castaño Group for See The Girl Installation and to Wingard Creative for MOSH Rebrand Reveal Reel.

Following is a complete list of all the 2017 AAF-Jacksonville American Advertising Awards winners:

BEST OF SHOW

Brunet-Garcia
100 Plates Campaign

Integrated Media Public Service Campaign

JUDGES AWARDS

On Ideas
Jacksonville Symphony Disney Poster

Castaño Group

See The Girl Installation

Wingard Creative
MOSH Rebrand Campaign

PROFESSIONAL GOLDS

Shepherd
Sycamore Brewery Can Series
Packaging Campaign

Adjective & Co.
The Old School Toy Review
Editorial Spread or Feature Design

Adjective & Co.
Whalebone Magazine Cover Series
Editorial Spread or Feature – Series

Adjective & Co.
Whalebone Magazine – Travel Issue
Magazine Design

Adjective & Co.
Whalebone Magazine Throwback Issue
Magazine Design

Adjective & Co.
Whalebone Magazine Water Issue
Magazine Design

Adjective & Co.
Whalebone Magazine Food Issue
Magazine Design

Adjective & Co.
Whalebone Magazine Interview Issue
Magazine Design

Varick Rosete Studio
The Chef’s Canvas
Book Design

Wingard Creative
MOSH Bash Invitation Suite
Card, Invitation or Announcement Campaign

Castaño Group
100 Plates Installation
Out-Of-Home Installation

Castaño Group
See the Girl Installation
Out-Of-Home Installation

Brunet-Garcia
Phase Eight Poster Series
Poster Campaign

On Ideas
Jacksonville Symphony – West Side
Out-Of-Home, Interior Site

On Ideas
Jacksonville Symphony – Disney
Out-Of-Home, Interior Site

Brunet-Garcia
“100 Plates” Campaign
Public Service Ambient Media

Wingard Creative
MOSH Brand Reveal Reel
In-Theater Commercial or Slide

Brunet-Garcia
Misty’s Story
Public Service Online Film, Video & Sound

Nectar Studios
The 10th Anniversary Video
Public Service Non-broadcast Audio/Visual

TigerLily Media
Still There
Public Service Non-broadcast Audio/Visual

Reputation Ink
F*ck 2016: Marketer’s Plea to Santa
Advertising Industry Self-Promotion Film/Video/Sound
See the work

LYTR
LYTR 2016 Showreel
Advertising Industry Self-Promotion Film/Video/Sound
See the work

St. John & Partners
Florida the Future Is Here Campaign
Integrated Advertising Campaign – Regional/National B-to-B

Brunet-Garcia
“100 Plates” Campaign
Integrated Media Public Service Campaign

LYTR
Nike KD9
Animation, Special Effects or Motion Graphics
See the work

Wingard Creative
MOSH Brand Reveal Reel
Animation, Special Effects or Motion Graphics

Castaño Group
100 Plates Installation
Innovative Use of Interactive/Technology

Castaño Group
See the Girl Installation
Innovative Use of Interactive/Technology

PROFESSIONAL SILVERS

Adjective & Co.
Whalebone 32oz Beer Can Label
Packaging

Adjective & Co.
Fourth of July 32oz Beer Can Label
Packaging

Wingard Creative
BustaPOP! Popcorn Packaging
Packaging Campaign

Shepherd
Tenaya Creek Brewery Can Series
Packaging Campaign

Wingard Creative
Cummer Museum 2015 Annual Report
Printed Annual Report

On Ideas
Jacksonville Symphony – Encore Mag
Publication Cover Design

S|O Creative
BabyQ Invitation
Card, Invitation or Announcement

Shepherd
Heart of the Zoo Society Mailer
Direct Mail

JENSEN HANDE STUDIOS
Don’t…Leave a Mark
Advertising Industry Self-Promotion Direct Marketing & Specialty Item

Shepherd
Shepherd Holiday Card 2016
Advertising Industry Self-Promotion Direct Marketing & Specialty Items

On Ideas
Candy Apple – Bonjour Y’all Egg
Magazine Advertising – Full Page or Less

On Ideas
Candy Apple – Bonjour Y’all Avocado
Magazine Advertising – Full Page or Less

On Ideas
Candy Apple – Bonjour Y’all Bacon
Magazine Advertising – Full Page or Less

On Ideas
Candy Apple – Bonjour Y’all
Magazine Advertising Campaign

On Ideas
Jacksonville Symphony – Piano
Newspaper Advertising – Fractional Page

Brunet-Garcia
Phase Eight Beer Girl Poster
Poster

Castaño Group
Avant Music Series
Poster

Shepherd
The Hallelujah Girls for ABET
Poster

Shepherd
Macbeth for ABET
Poster

Shepherd
On The Verge for ABET
Poster

Shepherd
Tuna Does Vegas for ABET
Poster

Shepherd
Atlantic Beach Experimental Theatre
Poster Campaign

Wingard Creative
Intuition “Revolution Brewing” Wall
Out-Of-Home, Interior Site

On Ideas
Jacksonville Symphony – Concerts
Out-Of-Home Campaign

Brunet-Garcia
Pride & Prejudice Political Posters
Advertising Industry Self-Promotion Out-Of-Home

St. John & Partners
SmokeyBear.com
Consumer Website
See the work

Adjective & Co.
Whalebone Magazine Instagram
Social Media, Single Execution
See the work

St. John & Partners
Valentine’s Day: Hearts
Social Media, Single Execution
See the work

St. John & Partners
Valentine’s Day: Hearts
Online/Interactive Branded Content & Entertainment
See the work

Shepherd
Destination Dino Zoo Spot
Local Television Commercial :30 Seconds

St. John & Partners
Zaxby’s Flavor Montage
TV spot Regional/National Television Commercial

St. John & Partners
Zaxby’s Q3 2016
TV Campaign Regional/National Television Commercial Campaign

Kennetic Productions
Black Rock
Internet Commercial

St. John & Partners
Birth Control Reminders: Vajazzling
Film/Video/Sound Branded Content, :60 Seconds or Less
See the work

St. John & Partners
BirthControl Reminders Macrophallus
Film/Video/Sound Branded Content, :60 Seconds or Less
See the work

Nectar Studios
Manufacturing in Florida? Campaign
Branded Content & Entertainment Campaign

St. John & Partners
Birth Control Reminders Campaign
Branded Content & Entertainment Campaign
See the work

St. John & Partners
Bedsider Valentine’s Day Campaign
Branded Content & Entertainment Campaign
See the work

Brunet-Garcia
Phase Eight Branding
Integrated Brand Identity Campaign

Brunet-Garcia
See the Girl Campaign
Integrated Media Public Service Campaign
See the work

Brunet-Garcia
AIGA Discover Design Logo
Logo Design

Wingard Creative
Intuition “A Revolution is Brewing”
Illustration

Brunet-Garcia
Phase Eight Illustrations
Illustration Series

Brunet-Garcia
“100 Plates” Illustration Series
Illustration Series

Shepherd
Sycamore Brewing Can Illustrations
Illustration Series

Castaño Group
See the Girl
PSA Cinematography

Castaño Group
Avant Music Series
Animation, Special Effects or Motion Graphics

STUDENT BEST OF SHOW

Courtney Babchyck
Flagler College
A Boy Called Jex
Animation or Special Effects

STUDENT JUDGES CHOICE

Josh Manning
Flagler College
Super Signer! Tablet App
App Mobile or Web-Based

STUDENT GOLD MEDALS

Courtney Babchyck
Flagler College
A Boy Called Jex
Animation or Special Effects

Josh Manning
Flagler College
Super Signer! Tablet App
App Mobile or Web-Based

Ruben Campos
Art Institute of Jacksonville
Stop The Hunt
Outdoor Campaign

Tyler Mathes
University of North Florida
80 Proof Alcoholic Treats Website
Website

STUDENT SILVER MEDALS

Ruben Campos
Art Institute of Jacksonville
Vive Your Life
Magazine Advertising Campaign

Lauren Powell
Flagler College
Save the Arts
Magazine Advertising Campaign

Olivia Junghans
Flagler College
Bait and Switched
Magazine Advertising Campaign

Josh Manning
Flagler College
USPS Send a Smile
Integrated Consumer Campaign

Kelsey Beasley
Art Institute of Jacksonville
Decorum Magazine
Cover/Editorial Spread or Feature Series

Silver Medal Award Nominations Now Open!

 

 

 

 

Do You Know a Deserving Leader in the Advertising Community?

The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon an outstanding member of their community.

For many local clubs, awarding the AAF Silver Medal is the highlight of their year. It enhances the image of advertising by recognizing a locally well-known person for their advertising and community involvement.

Contribution to His/Her Company

The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service.

Creative Ability

The recipient must have shown a consistent, high degree of original thinking in their field.

Contributions to the General Advancement of Advertising

The recipient must have worked to increase the stature and raise the standards of the advertising profession.

Contributions to the Community

The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.

Learn more about nominations here. All submissions must be in by close of business Friday, January 20, 2017, including an essay or letter describing the nominee’s achievements. Nominations should be emailed to Aerien Mull, past president, at amull@brunetgarcia.com.

The 10 Rules: How To Run An Agency Like A Startup

Get your tickets here!

It can be hard staying fresh and innovative in such a burnout industry. We hope this talk can kick things off for you in 2017.

In this session Husani Oakley, CTO at GoldBean, will show you how you can compare being at a startup to being at an agency and the lessons that can be applied … 10 lessons to be exact! You’ll learn how to make better decisions, more effective work and a better environment through brainstorming and prototyping.

Make sure to arrive early to park and place your food order (included in ticket price)! 

Husani S. Oakley is the Chief Technology Officer at GoldBean, an online investing platform that helps people start their investment journey with companies and brands they love, know, and buy. He is a veteran technologist who has spent over fifteen years building world-class experiences, online and offline, that bridge the gap between art and science.

His creative, technical, and production leadership in the advertising industry has been recognized by One Show, AICP, Webby Awards, and the FWA, and he’s spoken at conferences such as ad:tech, SXSW, ADMA, HOW Design, Money20/20, Digital Dallas, Internet Summit, and others. Husani was honored to attend both the White House LGBTQ Tech / Innovation Briefing and the White House Summit on Building the Workforce of Tomorrow.

A co-founder of Flavorpill Productions, Atlantico USA, and Oakley+Partners, Husani’s most recent role was Director of Creative Technology at Wieden + Kennedy, creating campaign work for Nike, ESPN, Heineken, Delta, and Target.

Because he drinks entirely too much coffee, Husani is also the Executive Producer and Creative Director of Sessions In Dance, a modern dance company.

He lives in the NYC area with his partner and their dog.