Tour Of Sally Corp. AAF Members lunch event

AAF Members!

We’re excited to take a tour of SALLY Corp over lunch on Dec.8th.

SALLY Corp, for those who don’t know, is a hidden gem in Jacksonville. They produce animatronics and dark rides for theme parks and is one of the most innovative and creative companies in the South!

The tour is free and AAF board will be providing lunch for you to either eat afterwards or take back to work with you!

Hope to see you there. This is a member only event. If there is someone that you know of who wishes to attend and would like to be a member just send them here.

Get your tickets here!

AAF Social: Free Night at the Fair!

Free night at the fair for AAF Jacksonville Members! We’ll be at the hospitality tent located next to the administration building at the fairgrounds. Free Entry and Free drinks all night long!

All we need you to do is register so we can add you to the list.

Not a member? No worries you can still come too! Just sign up below as a future member and someone will add you to the list!

Event Details

Wednesday, November 9, 2016
6:30 PM – 9:00 PM

Jacksonville Fairgrounds
510 Fairground Pl
Hospitality Tent
Jacksonville, FL 32202

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Going Viral, Getting Innovative and the Mindset of a Small Business Owner

The Ups and Downs of staying innovative with your small business with Mark Shaw…

TED Talk Speaker, Small Business Owner, Lifetime innovator and all around great storyteller Mark Shaw takes us through his journey of growing his small business from the confines of a storage locker to one of the best businesses to work for in Jacksonville.

TED Talk
Youtube – 12million views!

Make sure to arrive early to park and place your food order (included in ticket price)! 

Pulled straight from Mark’s TED profile…

After graduating from college in 1980, Mark viewed a news broadcast on a toxic waste clean-up called Love Canal. The TV footage showed leaking steel drums of toxic waste being lowered into larger steel drums, called Salvage Drums. It was then Mark was inspired to “save the world from toxic waste and build a drum that would never leak”. At the age of 23, with only an economics major as his experience and working out of a rented storage locker, he developed his first patent, an plastic overpack container with resistance wiring built into the lid that would automatically heat weld the lid to the container with the push of a button. He dubbed it Macroencapsulation and today, Macroencapsulation is not only an EPA approved treatment for hazardous waste but is also used extensively at DOE National Labs for shipping and treating mixed radioactive waste that is both chemically and radioactively hazardous. Many of his inventions and products have become the market standard worldwide. Mark and his companies have also been credited with being pioneers in the spill containment and storm water management industry and is now implementing the vision of bringing advanced and innovative technologies to industry on a global basis through its 1,500 distributors covering 80 countries.

Event Details

Wednesday, November 9, 2016
12:00 PM – 1:00 PM: Program

Sun-Ray Cinema
1028 Park St.
Jacksonville, FL 32204

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Data Driven Results with Steve Ziff of the Jacksonville Jaguars

The Jacksonville Jaguars reach more audiences than just football fans. Find out how their ticket sales have continued to increase by testing new marketing strategies and understanding the data.

In this session VP of Marketing and Digital Media for the Jacksonville Jaguars, Steve Ziff (@SteveZiff), will show you how the marketing team manages to introduce new fans to football by testing new strategies such as their PokemonGo campaign, Duval Dash, Jaguars Black and more. Steve will go over marketing data from actual campaigns to show you how to analyze the data to capture your next fan.

Make sure to arrive early to park and place your food order (included in ticket price)!

Steve Ziff joined the Jacksonville Jaguars as Vice President, Marketing & Digital Media in September of 2014.  Steve is responsible for all areas of marketing, creative, and digital media, including jaguars.com and social media.

Prior to joining the Jaguars, Ziff worked for the San Diego Padres as Senior Vice President, Sales & Service, responsible for the sales and development of ticketing, premium seating & suites, and all non-ballpark events and concerts.

Prior to joining the Padres, Ziff served as Senior Vice President of Marketing & Brand Strategy for the Florida Panthers & the BB&T Center, overseeing all areas of marketing, creative, partner brand activation, game presentation, grassroots & fan development, and community development for the Club and the Arena, as well as the Florida Panthers Foundation. His responsibilities also included generating new revenue streams and leveraging partnerships for the Panthers and Sunrise Sports & Entertainment.

Before joining Sunrise Sports & Entertainment in April of 2007, Ziff spent 2 years at Office Depot leading their retail, local, and college marketing for North American stores. Ziff also has 7 years of experience with Alloy Marketing Media and AMP Agency, based in Boston, MA, leading strategic development and execution of national marketing promotions for some of the largest Fortune 500 brands including Reebok, Verizon Wireless, Volkswagen, Heineken, Dunkin Donuts, and New Balance.

A native of South Florida, Ziff received his B.S. in Marketing from the University of Central Florida..

Event Details

Thursday, October 20, 2016
11:30 AM-1:00 PM: Program

Sun-Ray Cinema
1028 Park St.
Jacksonville, FL 32204

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Marketing the PGA TOUR to the World: Luncheon

How does the world’s most illustrious golf tour and home to the top golfers in the world reach different audiences? Find out how the PGA Tour manages to diversify its audience and share its brand story. Matt Rapp, Senior VP of the PGA Tour and Executive Director of The Players Championship, will join AAF Jacksonville on Thursday September 15th from 12-1pm at Sun-Ray Cinema.

Matt Rapp is senior vice president with the PGA TOUR, overseeing THE PLAYERS Championship and the Web.com Tour Championship.

Rapp has led THE PLAYERS Championship since the conclusion of the 2010 event and has focused on significantly enhancing the fan experience, increasing the event’s charitable impact and reinvigorating its vital connection with the local community. Under his leadership, the event has seen dramatic spikes in all categories, most notably in attendance (up 36 percent) and sponsorship/hospitality revenue (up 81 percent); furthermore, THE PLAYERS has resumed its rightful place as the event of the year in Northeast Florida. It has also become a showcase for the area through increased recognition and promotion in domestic and international telecasts and other media, which is a vital tool in attracting businesses and investors to Florida’s Historic Coast.

Prior to his current roles, Rapp worked in the TOUR’s corporate marketing department for more than five years, focusing on title sponsor sales. He was responsible for more than $500 million in sponsorship agreements with companies that include Crowne Plaza, The Greenbrier, McGladrey, Northern Trust, Norwegian Cruise Lines, the Royal Bank of Canada, Boeing and Regions.

Prior to joining the PGA TOUR, Rapp held several senior executive positions in public relations and communications with the ATP World Tour, the governing body of men’s professional tennis, and Burson-Marsteller, a leading global public relations firm. His first job was working on Capitol Hill with the former assistant majority leader of the U.S. Senate, Wendall H. Ford.

A native of Louisville, Ky., Rapp has lived and worked in many cities throughout the United States and around the world including Chicago, Philadelphia, Washington, D.C., London and Brussels, but he is proud to call Jacksonville his home since 2001. Rapp graduated from the University of Pennsylvania in 1991 where he rowed crew and studied international relations.

GET YOUR TICKETS HERE

Why Your Business Should Consider Snapchat

By John Weidner

Businesses are scared of Snapchat…and it’s easy to understand why.

Any initial brainstorming by a company on how to utilize Snapchat probably includes the frightening thought of executives and business leaders awkwardly balancing marketing their business while spewing a rainbow from their mouth.

However, you can rest assured that most customers don’t want to be tortured by these images either. And there’s a lot more appeal to Snapchat than just watching someone slap crazy graphics over their face.

SO, WHAT IS SNAPCHAT?

Snapchat is an image messaging device that was first released as a mobile application in 2011. All content on the platform is created, and lives exclusively on Snapchat. And unlike any other mainstream social network, content disappears 24 hours after it is created.

Any college student will tell you that Snapchat is dominated by millennials. As of 2016, 77% of its 200 million users are between the ages of 18 and 35. With over 6 billion video views per day, Snapchat has seen faster growth in its first five years than Facebook, Twitter, and Instagram.

So although you may not be sending dozens of videos to your friends and family through Snapchat each day, your neighbors, nephews and nieces who are have made it the second most active network behind Facebook.

HOW DO I USE IT FOR MY BUSINESS?

You may be asking yourself now, “If the main focus of our business on Snapchat isn’t to engage in all of the funny face shenanigans, than what is it?” Well, that really depends on what type of business you are. If it seems that Snapchat might not be a good fit for every business, that’s because it’s true. Unlike Facebook and Twitter, it’s a little bit harder for businesses to figure out how they can best benefit from Snapchat. However, once they locate the right use, the potential for significant impact is very high. Here’s a look at some common business strategies:

  • Geofilters – These allow you place a tag on a certain time, place, temperature and date. Any unique filter that you create can be used by other Snapchaters. The goal here is to create a cool looking image, make it pertinent to the target group at whatever location or variable you chose, and include your branding in the image. For example: imagine a geofilter targeted for the location date and time of next year’s Superbowl. You can target people where they are most likely to receive your message.
  • Vlog – Snapchat is a great medium to show some of the human aspect behind your product. Of course, some of the vampire and unicorn filters are a little too silly for business users.
  • Direct Targeting- VaynerMedia owner and social media star Gary Vaynerchuk raves about Snapchat for the fact that it allows you to have an actual one on one connection with your customers from anywhere in the world on a platform that they use without risking your personal privacy.

NOW WHAT?

Okay, so we’ve given you some basics about Snapchat, but how do I start really applying this to me. Well how does attending a luncheon led by one of the world’s leading Snapchat strategists sound?

In this session, social media strategist Carlos Gil will show you how to get started on Snapchat for business, including strategies for building your following, examples of notable brands using the platform, why re-purposing Snapchat content across other platforms is important and actionable steps for creating micro-content for short form storytelling.

You will walk away from this session with actionable insights which will help gain up to 25% higher engagement per post on Snapchat over other social networks as well as an understanding of converting Snapchat views to website traffic and sales.

So when and where is it?

When

Thursday, August 18, 2016 from 11:45 AM to 1:00 PM (EDT) – Add to Calendar

Where

Sun-Ray Cinema – 1028 Park St, Jacksonville, FL 32204 – View Map

CLICK HERE TO PURCHASE TICKETS

About John Weidner

Digital Media Specialist
Brooks Rehabilitation
JohnWeidner11@gmail.com

Crafting creative messaging that inspires people…this is what drives John Weidner.

John is a digital marketer based in Jacksonville, FL who specializes in content marketing, social media marketing, and digital content management. He currently works as a member of the marketing department of Jacksonville-based health care provider Brooks Rehabilitation.

In addition to his focus on health care, John also has several years of experience creating content for various local news publications and professional and collegiate sports organizations. John has a Bachelor’s in Communications from the University of North Florida, and is currently pursuing a Master of Business Administration degree with a focus on marketing at UNF.

Master’s Degree in Communication Management to Start Spring 2017

The UNF Department of Communication is now taking applications for its new Master of Science degree in Communication Management. The 36-credit degree is an innovative collaboration in which the department provides the core courses, while students also choose from one of five outside concentrations in business, nonprofit management, public management, leadership, and public health. Student will learn media management, strategy, metrics, economics, and business/communication ethical and legal issues. The degree will help graduates become managers and leaders in communication companies, such as a public relations firms, advertising agencies, news outlets, and production companies. Graduates can also find employment in leadership positions at government agencies, healthcare companies, and businesses that have an in-house public relations department. M.S. in Communication Management graduates will also be prepared for doctoral programs.

To apply: http://www.unf.edu/graduateschool/academics/programs/Communication_Management.aspx

For details on the curriculum and admission requirements: http://www.unf.edu/coas/communication/MS_in_Communication_Management.aspx

Social Fresh Discount Deadline is 8/1

You’re invited to attend the Social Fresh 2016 Conference in Orlando. This nationally recognized event is consistently cited by industry leaders as the best social marketing conference each year. Sponsored by the AAF Fourth District you also get an $100 registration discount.That’s in addition to the current $150 discount available until August 1st. Don’t wait. Save $250 now!

 Use the discount code AAF4th at checkout.

This year’s event will feature industry thought leaders from the top brands, agencies and technology providers in the US. Social Fresh 2016 speakers include SpotifyAmerican Heart AssociationThe Weather ChannelCiscoRed CrossHubSpotThe EconomistCitrixTime IncFreshDirectRE/MAXTwitterAlaskan AirFull Sail UniversityCentury 21, and many more!

Additional presenters include internationally-recognized thought leaders Sarah Evans,Peter Shankman, Mitch Joel, Jess Ostroff, and Jason Keath. 

See the full speaker list and agenda here.

And—there’s no FOMO at Social Fresh—unlike many training forums that run multiple sessions at the same time, the Social Fresh agenda is a single track. You never have to choose one speaker over another. Everyone experiences the same content in the same room. Social Fresh curates so you don’t have to!

Networking opportunities are also an integral part of Social Fresh. You’ll connect one-on-one with speakers and attendees—beginning with the opening night reception.

So make your plans now to attend this year’s Social Fresh Conference on Thursday, August 18 through Sunday, August 21st, 2016. Act quickly though as tickets will sell out.

Use promotional code AAF4th to register with our special discounted rate.

Copyright © 2016 AAF Fourth District, All rights reserved.

You are receiving this email because you are an active member of an affiliate of the American Advertising Federation Fourth District

Our mailing address is:

AAF Fourth District

11812 N 56t St

Tampa, FL  33617

August Program: Snapchat for Business

Did you know that Snapchat is the fastest growing social network? With 200 million users and 10 billion daily video views, Snapchat is one of the fastest growing and most engaged social platforms.

In this session, social media strategist Carlos Gil will show you how to get started on Snapchat fur business, including strategies for building your following, examples of notable brands using the platform, why re-purposing Snapchat content across other platforms is important and actionable steps for creating micro-content for short form storytelling. You will walk away from this session with actionable insights which will help gain up to 25% higher engagement per post on Snapchat over other social networks as well as an understanding of converting Snapchat views to website traffic and sales.

Make sure to arrive early to park and place your food order (included in ticket price)! 

Carlos Gil is the Global Head of Social Media for BMC Software. Previously, he served as Senior Social Marketing Manager for LinkedIn. His proven track record includes leading consumer-facing digital and social media programs as Social Media Manager for Winn-Dixie where he developed strategy and led the launch of all Winn-Dixie’s social channels, social listenings, and blogger influencer program. In addition, Carlos served as the Head of Digital Marketing for Save-A-Lot food stories. A true digital native, Carlos maintains an active presence on Twitter, Snapchat,YouTube and has spoken at dozens of industry conferences including Social Media Marketing World and SXSW. Carlos previously called Jacksonville “home” from 2006 to 2014.

Event Details

Thursday, August 18, 2016
11:45 AM-1:00 PM: Program

Sun-Ray Cinema
1028 Park St.
Jacksonville, FL 32204

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