News & Events

AAF National Conference 2010
June 10 – 12, Orlando, Florida

The American Advertising Federation urges you to participate in the AAF National Conference 2010 June 10-11, in Orlando, Fla. As the oldest and largest national advertising trade association, the AAF believes its role as “the unifying voice for advertising” has never been more important.

Nearly 1,000 advertising executives representing all industry segments—advertisers, agencies, media companies and service providers/suppliers—will gather at this must-attend event.

The Ad Expo allows you to showcase your products and services to a national audience of advertising industry decision makers. Almost half of the conference attendee base is composed of top management and marketing/communications directors and managers.

In addition, AAF’s conference program will deliver outstanding speakers, highly effective networking sessions, enthusiastic crowds and indispensable take-away value.

Attend the AAF National Conference 2010

“HOW TO FASCINATE.”

Sally Hogshead, a Jacksonville native and award-winning copywriter, asks the question, “why do you vividly remember some brands and products, while most get filed into your mental spam filter?” The answer: fascination.

This question and more were answered at the AAF Jacksonville presents Sally Hogshead luncheon, held at Dave and Busters, February 25. A staggering number of advertising professionals and students from local universities were in attendance for inspiration and guidance to Fascinate in their own community.

Hogshead described the concept behind the her formulated F Score, as well as, enlightened the audience with the meaning and power behind their individual scores.  By the end of her speech, all in attendance were eager to read her new book, “Fascinate,” and learn more intriguing insight into the minds of consumers and advertisers alike.

Want to know how you add up? Calculate your very own F Score here.

Click here for more information on Sally Hogshead and learn how you can Fascinate.