February 11, 2012 7:00pm-11:00pm
The Cummer Museum of Art & Gardens
829 Riverside Avenue
$60 Members / $75 Non-Members / $35 Students

AAF-Jacksonville invites you to the 2012 ADDY Awards and Un-Masquerade Gala for a night of mystery, intrigue and the golden reveal, where the talent behind Jacksonville’s best advertising will be unmasked.

Doors open at 7:00pm

Award Presentation begins at 8:15pm

Dancing and merriment to follow until 11:00pm

Your ticket includes entry to the event, heavy hors d’oevres and two drink tickets. Cash bar. Open bar will be available at the door for an additional $10. Conventional and not-so-conventional masks encouraged. Tiffany Manning will be on hand to document the evening. Come dressed to impress, as the attendee with the best guise will be awarded the MASKY Award!

You can also also join and invite your friends the the event on Facebook!

Contact akloske@brunetgarcia.com for more information.

For more than 40 years, Bowl for Kids’ Sake has supported Big Brothers Big Sisters agencies throughout the country, serving as their premier fundraising “Thank You” party. After months of raising awareness and funds, our local agencies thank their volunteers with a Bowl for Kids’ Sake party at their local bowling center. This year, Bowl for Kids’ Sake will be held at Latitude 30, the premier bowling alley of Jacksonville. This year also is the first ever Midnight Bowl, intended to draw a younger crowd to participate. Midnight Bowl will help raise money to ensure the continuation of supportive adult mentoring into the lives of every child in Northeast Florida who would benefit from having a Big Brother or Big Sister. AAF-Jacksonville and Big Brothers Big Sisters of Northeast Florida are partnering up to make this possible.

The Challenge

Design a poster to make an impact. AAF-Jacksonville and Big Brothers Big Sisters of Northeast Florida have teamed up this year to promote their Bowl For Kids’ Sake: Midnight Bowl, a fundraiser for the continued mentoring of children within the Jacksonville community. This year Bowl for Kids’ Sake will be held at Latitude 30 and will also offer its first ever Midnight Bowl to draw a younger crowd to participate. To aid in Big Brothers Big Sisters’ efforts in making it a successful event, AAF-Jacksonville is lending a hand, and calling all designers — novice to pro — to design their Midnight Bowl poster for 2012.

Eligibility

Everyone is encouraged to participate! All we ask is that each composition be original. They can’t infringe the publicity or privacy rights of any individual, living or deceased, or otherwise impinge upon any person’s personal or proprietary rights. By participating in this contest, you agree to abide and be bound by the contest rules and decisions of AAF-Jacksonville and Big Brothers Big Sisters of Northeast Florida, which are final in all matters relating to the contest.

Guidelines & Materials

Poster size must be 11″ wide by 17″ high. The design must incorporate the Big Brothers Big Sisters and Bowl For Kids’ Sake logos, which can be downloaded here. You will also need to download and submit a disclaimer for your work.

Submission

Files must be entered in PDF format and sent to Eric Baskauskas at ericb@cfmedia.net, along with the signed disclaimer before 12pm on February 3, 2012 to be entered. For more information, please visit the Bowl For Kids’ Sake website or contact Eric Baskauskas, AAF-Jacksonville Public Service Chair.

Deadline

All submissions must be made before noon on Friday, February 3, 2012.

Prizes

Grand Prize: $50 check; mention on AAF-Jacksonville website, newsletter and social media (with photo); prints of their work, with name
Runner Up: $50 check; mention on AAF-Jacksonville website and social media
Honorable Mention: Mention on AAF-Jacksonville website and social media

Then join us for Bowl For Kids’ Sake 2012 — Midnight Bowl!

Date: Saturday, February 25
Time: Midnight to 2 a.m.
Place: Latitude 30 (10370 Phillips Hwy.)
Details: More coming soon!

Questions?

If you have any questions about the contest or AAF-Jacksonville’s involvement, contact Eric Baskauskas at ericb@cfmedia.net or 904-232-3001, ext.406.

If you have questions about Bowl For Kids’ Sake or Big Brothers Big Sisters, contact Dawn Robbins at drobbins@bbbsnefl.org or 904-727-9797, ext.252.

• advertising
• communications
• marketing
• fine arts
• or other related fields of study

Applicants must be enrolled at one of the following Florida higher education academies:

• University of North Florida
• Jacksonville University
• Flagler College
• The Art Institute of Jacksonville

The Scholarship Committee of AAF-Jacksonville will review all complete applications. The deadline for applications for this scholarship is February 3, 2012 at 5 p.m. and the winner will be announced during the ADDY Awards on February 11, 2012. The decision of the Scholarship Committee is final. The funds will be assigned to and administered by the applicant’s college, university or art institution. Should the chosen applicant drop out of school, any unused portion of the scholarship will be returned to AAF-Jacksonville.

How to Apply

To apply, complete the following steps:

• Download the 2012 Scholarship application and complete it in its entirety.
• Write a brief essay, in 500 words or less, including your career objectives, background, needs, leadership activities and membership in organizations (if any).
• Secure two (2) letters of recommendation.
• Gather everything together and send it in before the deadline of February 3, 2012 at 5 p.m. See below for ways to submit your application.

Submitting Your Application

By Mail:
Client Focused Media
c/o Moses Floyd
100 Festival Park Avenue
Jacksonville, FL 32202
* Remember to include all the elements for applying — the application form, 500-word essay and two letters of recommendation!

By Fax:
Fax to 904-232-3003
Attention: Moses Floyd
* Remember to include all the elements for applying — the application form, 500-word essay and two letters of recommendation!

By E-mail:
E-mail to Moses Floyd at mfloyd@cfmedia.net
Attach documents in Word (.doc) or PDF format ONLY
* Remember to include all the elements for applying — the application form, 500-word essay and two letters of recommendation!

E-mail Option for Letters of Recommendation

If your letters of recommendation are going to be sent via e-mail, you may ask the sender (the person making the recommendation for you) to send them directly to Moses Floyd, AAF-Jacksonville Education Chair, at mfloyd@cfmedia.net. Forwarded e-mails will not be accepted and all recommendations must be received before 5:00 p.m. on Friday, February 3, 2012.

Deadline

ALL APPLICATIONS MUST BE RECEIVED BEFORE 5 P.M. ON FRIDAY, FEBRUARY 3, 2012.
This is not the day to send it — it has to be in our office on Friday, February 3 at 5 p.m!

Questions?

If you have any questions, please contact our Education Chair, Moses Floyd.
He can be reached at mfloyd@cfmedia.net or 904-232-3001, ext. 405.

Don’t let your questions keep you from applying — we’re here to help you!

The deadline for entering this year’s ADDY Awards is right around the corner! Don’t miss this opportunity to be recognized for the hard work you did during 2011. You can enter online any time between now and January 12, then be sure to bring your pieces (packed in ADDY entry envelopes) to the Jacksonville Fairgrounds between 4 and 7 p.m. on January 12.

This is the deadline you don’t want to miss — it’s last call for ADDYs, y’all!

Enter before 7 p.m. on January 12 or kiss your ADDY goodbye!

Are location-based advertising channels like Foursquare profitable? Is mobile or online video right for every client? Join us on Thursday, January 19 when guest speaker Geoff Halsema, author of 30 Days to Digital Media Expertise, provides a formula to help audiences determine which new media advertising channels are right for each client.

Audiences will learn:

• The strategic framework to integrate new media into advertising campaigns
• Evaluation techniques for new media advertising channels (mobile, video, local search)
• Understanding audience selection and targeting in the new media landscape
• New Media measurement – metrics for success
• Best practices in new media advertising

PLUS … All attendees will receive a complimentary copy of his book, 30 Days to Digital Media Expertise.

About Geoff

Geoff Halsema is the author of 30 Days to Digital Media Expertise and the Vice President of Goodway Group, a leader in the digital media space. Over his 17-year career he led several retail automotive accounts for Bozell, Bates, Y&R, Martin Agency and Deutsch and has transferred his expertise in the retail category into Goodway’s consultative, partnership approach to Interactive for many fortune 500 brand’s agencies. Geoff is a proud member of the Gator Nation and lives in Milton, GA with his wife and three children.

Details

Day: Thursday, January 19
Place: Dave & Buster’s
Address: 7025 Salisbury Road, Jacksonville
Registration: 11:30 a.m.
Program Begins: 12 p.m.

Get your tickets today!

About the Silver Medal Award

The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon outstanding members of the local advertising community.

For many local clubs, awarding the AAF Silver Medal is the highlight of their year. It enhances the image of advertising by recognizing a locally well-known person for their advertising and community involvement.

Nomination Criteria

Silver Medal recipients are selected by a panel of judges from each local club. Judges use the following criteria when making their selections:

Contribution to His/Her Company – The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service

Creative Ability – The recipient must have shown a consistent, high degree of original thinking in their field.

Contributions to the General Advancement of Advertising – The recipient must have worked to increase the stature and raise the standards of the advertising profession.

Contributions to the Community – The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.

Submitting Nominations

Deadline: Friday, January 27, 2012

Submission: Please download this PDF and submit your nomination via e-mail to Kendall Barsin.

Questions:  Contact Kendall Barsin at 904.562.5983 or via e-mail at kendall@floridatheatre.com.

Previous Recipients

Previous AAF-Jacksonville Silver Medal Award recipients include:

This month’s educational lunch program guest speaker is Cheryl Greenblatt, Senior Vice President of Television Sales for Scarborough Research. She is a liaison with partner company, Nielsen Media Research, and works closely with those who sell and service Scarborough to broadcast stations across the U.S. Join us as she discusses the latest demographic information about the Jacksonville market, current trends and media usage.

Day: Thursday, December 15
Place: Dave & Buster’s
Address: 7025 Salisbury Road, Jacksonville
Registration: 11:30 a.m.
Program Begins: 12 p.m.

Get your tickets today!

Get ready for the 2012 ADDYs!

Jacksonville’s largest, most prestigious and highly sought-after prize for creativity in advertising and design is coming. Here are the dates you’ll want to remember:

December 1, 2011 (4 to 7 p.m.) — ADDY Call for Entries Social

Entry materials will be made available at the ADDY Call For Entries Social, which will take place at Chicago Pizza & Sports Grille at The Landing in downtown Jacksonville (2 Independent Drive). This is a great opportunity to save money on entry materials by picking up the clear envelopes required for entry. Appetizers and first drink are free from 4 to 7 p.m. Two-for-one drink pricing continues for the duration of the event. If you can’t make it to the ADDY Call for Entries Social, you can pick up entry materials at Brunet-García Advertising the following day, December 2, from 2 to 5 p.m.

December 13, 2011 — Early Bird Entry Deadline

If you’d like to save some money, Early Bird entries will be accepted until December 13. Enter online anytime between now and December 13 at 5 p.m. and bring your physical entries (in the envelopes from the social) to the Jacksonville Fairgrounds between 4 and 7 p.m. on December 13.

January 12, 2012 — Final Entry Deadline

Final deadline for ADDY entries. You can register and enter anytime between now and January 12, 2012. You must bring your physical entries (one in the envelope from the social, and one mounted for display at the Gala) to the Jacksonville Fairgrounds between 4 and 7 p.m. on January 12, 2012.

February 11, 2012 (7 to 11 p.m.) — “Unmasquerade” 2012 ADDY Awards Gala

Winners will be announced, and awards presented, at the 2012 ADDY Awards Gala. This festive event will be held at The Cummer Museum of Art on Saturday, February 11, 2012 from 7 to 11 p.m. Mark your calendars!

Everything you need to know about entries, categories, deadlines, entry fees, delivery locations, and more will be in the ADDY entry packets distributed at the ADDY Call for Entries Social on December 1.

For up-to-date information and notices, you can ‘like’ AAF-Jacksonville on Facebook where you can view the ADDY Call for Entries Social and “Unmasquerade” 2012 ADDY Awards Gala events.

What are the ADDY Awards?

Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tier, national competition. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising. Founded in Florida in 1960, the ADDY Awards is the advertising industry’s largest and most representative creative competition and attracts over 50,000 entries every year.

All across the country, local entrants vie for recognition for creating the very best advertising in their markets. Local winners then compete in one of 15 district competitions. District winners are then forwarded to the national ADDY Awards competition. Entry in your local ADDY competition is the first step toward winning a national ADDY.

The ADDY competition supports our entire profession, because the AAF, its local and district affiliates use the proceeds to enhance advertising through public service, internships, advocacy groups, advertising education, and consumer awareness.

Selection of the most creative entries in each category is done by a panel of experienced judges who evaluate all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in the category in your market.

How To Enter

Visit the ADDY Competition website and click on “Enter.” You will be directed to your local competition site for registration and to log in as an entrant. Review the 2012 ADDY Categories list to find where your work should compete, and follow the simple drop-down menus to enter your information. Make sure you credit the members of your creative team so they will be properly recognized on your awards, in press releases and other AAF winner publications. Submission of entries acknowledges the right of the AAF to use them for publication, exhibition and marketing of the ADDY show.

Deadlines for 2012

ALL ENTRIES ARE DUE NO LATER THAN 5 P.M. ON JANUARY 12, 2012.

After preparing your entries in the manner outlined in the Call For Entries Guide, deliver your entries, before the deadline, to the Jacksonville Fairgrounds. Since you must enter your local ADDY competition to be eligible for the district and national competition, it is important that you do not miss this deadline.

Eligibility

All work entered in the ADDY competition must have first appeared in the media between January 1 and December 31, 2011. Entries must be “new” creative. That is, the copy must be completely different from that used in any previous ads. The same headline with different body copy does not qualify. Entries must be submitted in the CBSA, DMA or MSA of the entrant as defined by Arbitron or Nielsen for your local market. In the event that there are entrants located in markets not served by a local ADDY affiliated show, the acceptance, processing, judging, forwarding and fees of those entries will be decided by the governing body of the district in which the entrant is located.

“Real” Advertising

The expressed intent of the ADDY Awards competition is to recognize and reward creative excellence in the legitimate everyday workplace of advertising. Occasionally, an entry is submitted that appears to have been created outside the conventional agency-to-client-to-media marketing structure; as if the entry was created solely for the purpose of winning an award. This type of work is not accepted. All entries, with the exceptions of Public Service Advertising, Advertising for the Arts and Industry Self-Promotion, must be the product of paid creative services and media placement in the normal course of business.

Copyright infringement and/or plagiarism, intentional or unintentional, will result in the disqualification and, if applicable, removal of awards from any entry deemed in violation with entry fees forfeited.

Entry Fees

Since there is a considerable savings in entry fees for AAF members, you should consider joining your local organization. Some of the benefits of membership include: personal and professional development through regular meetings and workshops, networking opportunities, a voice in legislative issues, and member discounts on business-related services.

How to Win a National ADDY

Only work that has won a Gold ADDY or a Silver ADDY in a local ADDY competition will be eligible for entry into the District competitions. Only work that has won a Gold ADDY or a Silver ADDY in a District ADDY competition will be eligible for entry into the National competition.

If your entry wins a Gold ADDY at the local competition, it will be automatically forwarded to the District competition with fees paid by the local AAF Chapter (AAF-Jacksonville). Should the entry win Gold again at the district level, it will be forwarded to the National competition with fees paid by the district.

If your entry is awarded a Silver ADDY at the local or district level, you have won the right to compete at the next level of competition and may choose to pay the applicable entry fee in order to be forwarded. You will be contacted with information regarding your entries that qualify to be forwarded to the next level of competition, entry fees, due dates and how to submit payment.

Questions?

If you have any questions about entering or how the ADDY competition works, contact our local ADDY Chair.

It’s official!

The official call for entries for the 2012 ADDY Awards has been released.
Download a PDF with all the category and entry information HERE. Then…
Get ready to enter! Create your account today for the online entry software HERE.

Join us at our ADDY Call For Entries Social

December 1, 2011 (4 to 7 p.m.)
Meet us at Chicago Pizza and Sports Grille in the Landing (2 Independent Drive, downtown Jacksonville) from 4 to 7 p.m. on December 1 for our ADDY Call for Entries Social. Here you can pick up your prêt-à-porter ADDY entry envelopes, share a drink with us and enjoy some complimentary hors d’oeuvres. Parking is free after 6p, so come out, eat, drink and get your ADDY entry goodies FOR FREE!

Other important dates to know (mark your calendars)

December 13, 2011 — Early Bird ADDY Entry Day from 4-7p at the Jacksonville Fairgrounds
January 12, 2011 — Final ADDY Entry Day from 4-7p at the Jacksonville Fairgrounds
February 11, 2012 — “Unmasquerade” 2012 ADDY Awards Gala at the Cummer Museum of Art & Gardens

If you’re on Facebook

Join the event here to find out the latest details, talk with others and share your thoughts and questions.