Influencing Outcomes That Affect Your Livelihood

Thursday, September 16, 2010
11:30 am: Registration
Noon: Introduction and Program
Dave & Busters

Join AAF JAX as we welcome political and public affairs activist Jack Hebert at our September luncheon.

Mr. Hebert will speak on the current political climate and the effects the primary results and November election will have on the advertising industry. Florida’s current economic crunch has legislators looking for additional funding sources. Mr. Hebert will discuss the threats budget shortfalls present to advertising professionals and the critical role each of us plays in protecting and promoting the industry.

Mr. Hebert is founder and principal of the Mallard Group, Inc. and a nationally recognized consultant, lobbyist, and advocate. He serves as AAF Fourth District lobbyist and Florida Advertising Political Action Committee administrator. Mr. Hebert has worked with Florida advertising federations to safeguard industry interests including tax exemption. For more information about Jack Hebert, visit www.themallardgroup.com.

For more information about Jack Hebert, visit www.themallardgroup.com.

Thursday, September 16, 2010
5 p.m. to 8 p.m.
City Hall Pub

We invite you to enjoy casual conversation with like-minded professional communicators in the Jacksonville area. Come and network with this large gathering of communications, graphic design and marketing professionals. Share ideas, drinks and a good times at this delicious social. Then join us for a free, behind-the-scenes tour of the Jacksonville Veterans Memorial Arena at 7 p.m.

Current Sponsors
St. John & Partners: www.sjp.com
Synaxis: www.synaxis.com

Presenting Organizations
AAF: www.aafjacksonville.org
AIGA: www.aigajacksonville.org
AMA: www.jaxama.org
FPRA: www.fpra-jax.org
IABC: www.iabcfirstcoast.com
PRSA: www.nfprsa.org
SMC: socialmediaclub.org/chapter/jacksonville

If you’re interested in becoming a sponsor, click the links below to download the applications and fax to Susan Waldeck at (904) 421-7871.

Title Sponsorship
Golf Cart Sponsor
Presenting Sponsor
Golf Holes Sponsorship
Food and Beverage Cart Sponsorship
After-Party Sponsorship
Scoreboard Sponsorship

Click here to download Board of Directors Announcement Press Release pdf

Let’s kick off the 2010-2011 AAF JAX year in style with AdSplash 2010! Get your team together for the golf tournament and then let’s party- beach front!

Golf Tournament
Ponta Vedra Inn Ocean Course
1pm Shotgun Start

Ponte Vedra Inn & Club (parking directly across the street)
6pm Beachfront Party
Sponsored by Jacksonville Scene w/ cornhole, beer pong, food, FREE BEER & DJ EL

Golf
$110 per person/$420 Foursome
Golf & party
$145 per person/$550 Foursome

Party
$45 member
$60 non-member

Join us for a discussion on the lessons learned from the launch and success of ADCOLOR® and The ADCOLOR® Awards, a multi-industry diversity initiative and recognition event. Tiffany R. Warren, founder of ADCOLOR and Senior Vice President and Chief Diversity Officer with Omnicom Group, will share her insights about how we each can contribute to the diversity of the advertising industry.

About Tiffany
In 2005, Tiffany founded ADCOLOR® and the ADCOLOR® Awards, an initiative meant to serve as a catalyst for the next generation of diversity programs by combining the energy of the advertising, marketing and media industries to identify current issues and opportunities around diversity.

Dave & Busters
Members-FREE!
Non-members- $15
RSVP www.aafjax.com, by May 25.

All work and no play makes Jack…and you…a dull boy. So AAF JAX is bringing the remedy. Come to Dave and Busters on May 27 and WORK your advertising knowledge in a stiff trivia competition, Jeopardy style! First place winner will receive a $100 Visa Gift Card!!

Then shake off the work load with some much needed PLAY in the game zone at D&B’s, cocktail style! (hopefully you WIN a power card or two!) Yummy snacks and 2 drinks will be provided.

Gold ADDY® Award
SBS Studios
“SBS Studios Holiday Card: Pimp My Hippo” SBS Studios

St. John & Partners
“Ford Shop at Home Escape” Greater Michigan Ford Dealers

The Robin Shepherd Group
“Forrest” Atlantic Beach Experimental 
“Animal Anticipation” The Robin Shepherd Group

Best of Show Arts & Sciences
The Robin Shepherd Group
“Forrest” Atlantic Beach Experimental
Silver ADDY® Award
Advantage Design Group
“Purdue Experiential Micro Site” Purdue University Calumet

Burdette Ketchum Care
“That Amazes – Dr. Rama” Baptist Beaches

Brunet-García Multicultural
“Cuba Illustration” Jacksonville Public Library
“Notable Author Series Logo” Jacksonville Public Library 
“¡VIVA! Cinema Latin Film Festival” ¡VIVA! Cinema Latin Film Festival

St. John & Partners
“Meridian Website” Meridian 
“SJ&P Holiday Website” St. John & Partners 
“Ford Fusion Hybrid Campaign” Southern Ford Dealers 
“Chain Reaction Bikes Campaign” Chain Reaction Bikes Award 
“Zaxby’s Sorvino” Campaign Zaxby’s 
“Zaxby’s Sorvino Irish” Family Zaxby’s 
“Zaxby’s Sorvino No You Don’t” Zaxby’s 
“ Black Creek Campaign” Black Creek Outfitters

The Robin Shepherd Group
“Mad Manatee” IPA Bold City Brewery 
“Love the Earth” Earth Day Jacksonville 
“Hughie” Atlantic Beach Experimental 
“Once Upon a Daydream” Levi & Marisa Ratliff

Student Silver ADDY®
Ariel Fishel Beneful
“Playful Life” University of North Florida

Jessica Wyatt
“Johnson & Johnson BandAid” Flagler College
Kristina Cancelmi
“Human Trafficking Campaign” Flagler College
Liza Dixon
“Absent Bitmap Typeface Poster” Flagler College 
“Elevate Magazine Cover” Flagler College

Michele Wildey
“Adopt a Pet” Flagler College

The American Advertising Federation urges you to participate in the AAF National Conference 2010 June 10-11, in Orlando, Fla. As the oldest and largest national advertising trade association, the AAF believes its role as “the unifying voice for advertising” has never been more important.

Nearly 1,000 advertising executives representing all industry segments—advertisers, agencies, media companies and service providers/suppliers—will gather at this must-attend event.

The Ad Expo allows you to showcase your products and services to a national audience of advertising industry decision makers. Almost half of the conference attendee base is composed of top management and marketing/communications directors and managers.

In addition, AAF’s conference program will deliver outstanding speakers, highly effective networking sessions, enthusiastic crowds and indispensable take-away value.

Attend the AAF National Conference 2010

11:30am Check in/Lunch buffet
12:00pm Program begins

Mitzi DeWolfe is the Southeast Account Executive for EyeWonder.  Before joining EyeWonder, Mitzi was the Southeast Sales Director for Pearson Education, a college textbook and technology company.  Technology has always been of interest to Mitzi and she found a perfect match at EyeWonder where she is able to couple her love for technology with her interest in marketing and advertising.  Her position at EyeWonder is specifically geared to helping advertisers meet their desired interactive goals and metrics.  She works closely with an Ad Ops team and a Design team to make sure every interactive campaign performs at its highest capability.

Mitzi will be discussing Interactive Digital Advertising, how to make an interactive campaign perform at its highest capability and creative best practices.  She will also show several examples of some of the newest Digital Creative executions in the marketplace.