Are location-based advertising channels like Foursquare profitable? Is mobile or online video right for every client? Join us on Thursday, January 19 when guest speaker Geoff Halsema, author of 30 Days to Digital Media Expertise, provides a formula to help audiences determine which new media advertising channels are right for each client.
Audiences will learn:
- The strategic framework to integrate new media into advertising campaigns
- Evaluation techniques for new media advertising channels (mobile, video, local search)
- Understanding audience selection and targeting in the new media landscape
- New Media measurement – metrics for success
- Best practices in new media advertising
PLUS … All attendees will receive a complimentary copy of his book, 30 Days to Digital Media Expertise.
About Geoff
Geoff Halsema is the author of 30 Days to Digital Media Expertise and the Vice President of Goodway Group, a leader in the digital media space. Over his 17-year career he led several retail automotive accounts for Bozell, Bates, Y&R, Martin Agency and Deutsch and has transferred his expertise in the retail category into Goodway’s consultative, partnership approach to Interactive for many fortune 500 brand’s agencies. Geoff is a proud member of the Gator Nation and lives in Milton, GA with his wife and three children.
Details
Day: Thursday, January 19
Place: Dave & Buster’s
Address: 7025 Salisbury Road, Jacksonville
Registration: 11:30 a.m.
Program Begins: 12 p.m.
