“HOW TO FASCINATE.”
Sally Hogshead, a Jacksonville native and award-winning copywriter, asks the question, “why do you vividly remember some brands and products, while most get filed into your mental spam filter?” The answer: fascination.
This question and more were answered at the AAF Jacksonville presents Sally Hogshead luncheon, held at Dave and Busters, February 25. A staggering number of advertising professionals and students from local universities were in attendance for inspiration and guidance to Fascinate in their own community.
Hogshead described the concept behind the her formulated F Score, as well as, enlightened the audience with the meaning and power behind their individual scores. By the end of her speech, all in attendance were eager to read her new book, “Fascinate,” and learn more intriguing insight into the minds of consumers and advertisers alike.
Want to know how you add up? Calculate your very own F Score here.
Click here for more information on Sally Hogshead and learn how you can Fascinate.
Tags: AAF Jax, Lunch Program, Sally Hogshead
