Programs

The 10 Rules: How To Run An Agency Like A Startup

Get your tickets here! It can be hard staying fresh and innovative in such a burnout industry. We hope this talk can kick things off for you in 2017. In this session Husani Oakley, CTO at GoldBean, will show you how you can compare being at a startup to being …

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Programs

Data Driven Results with Steve Ziff of the Jacksonville Jaguars

The Jacksonville Jaguars reach more audiences than just football fans. Find out how their ticket sales have continued to increase by testing new marketing strategies and understanding the data. In this session VP of Marketing and Digital Media for the Jacksonville Jaguars, Steve Ziff (@SteveZiff), will show you how the …

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Programs

Marketing the PGA TOUR to the World: Luncheon

How does the world’s most illustrious golf tour and home to the top golfers in the world reach different audiences? Find out how the PGA Tour manages to diversify its audience and share its brand story. Matt Rapp, Senior VP of the PGA Tour and Executive Director of The Players …

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Programs

August Program: Snapchat for Business

Did you know that Snapchat is the fastest growing social network? With 200 million users and 10 billion daily video views, Snapchat is one of the fastest growing and most engaged social platforms. In this session, social media strategist Carlos Gil will show you how to get started on Snapchat …

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Programs

November Program: Look at Me When I’m Talking to You

Failing To Reach Your Audience? When the new consumer is cynical, apathetic, elusive and over-stimulated, you have to risk everything to break through and come up with new rules for attracting them back to brands. Jason Sperling is doing just that with his first-ever Instagram Book, an illustrated account, titled, …

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Programs

September Program: Marketing to the New Cultural Mix

Are You Considering All of Your Customers? Susan Saurage-Altenloh has spent over two decades exploring the characteristics and values of the American population. As one of the premier marketing research resources in the U. S., her firm provides critical data for some of the largest marketing campaigns – currently underway …

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Programs

The Impact of Government on the Advertising Industry

Jack Hebert, founder and president of The Mallard Group, also represents the American Advertising Federation – Fourth District as our lobbyist in Tallahassee, ensuring that our chapters are up-to-date on current and future legislation that could impact the advertising and marketing industries.

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