Foundational elements of social media: Content

They say content is king — is it a cliché or the truth? Learn how a comprehensive content publishing strategy fuels PlayStation’s global social media efforts. Smart content helps drive conversation, engagement, search and discovery. We’ll review how lessons learned from the PlayStation.Blog can apply to any business.

About Josh

Josh heads up the Client Services team within Voce Connect and is responsible for making sure all the clients are taken care of. After working as a Voce contractor for a few years, he joined them full-time in 2007. Josh develops strategies for Voce’s social media clients. Based in Florida, Josh started his web career in 1995 building up a series of successful web development studios. In 2003 Josh began to focus on social media and hasn’t looked back since. He is a sought-after speaker in the social media space and has organized the highly successful BlogOrlando conference series for the past three years. When out and about you can always spot him with his very large Nikon camera. To learn more about Josh, you can check out his blog at hyku.com.

Details

Day: Wednesday, April 18
Place: Dave & Buster’s
Address: 7025 Salisbury Road, Jacksonville
Registration: 11:30 a.m.
Program Begins: 12 p.m.

Get your tickets today!

Are location-based advertising channels like Foursquare profitable? Is mobile or online video right for every client? Join us on Thursday, January 19 when guest speaker Geoff Halsema, author of 30 Days to Digital Media Expertise, provides a formula to help audiences determine which new media advertising channels are right for each client.

Audiences will learn:

• The strategic framework to integrate new media into advertising campaigns
• Evaluation techniques for new media advertising channels (mobile, video, local search)
• Understanding audience selection and targeting in the new media landscape
• New Media measurement – metrics for success
• Best practices in new media advertising

PLUS … All attendees will receive a complimentary copy of his book, 30 Days to Digital Media Expertise.

About Geoff

Geoff Halsema is the author of 30 Days to Digital Media Expertise and the Vice President of Goodway Group, a leader in the digital media space. Over his 17-year career he led several retail automotive accounts for Bozell, Bates, Y&R, Martin Agency and Deutsch and has transferred his expertise in the retail category into Goodway’s consultative, partnership approach to Interactive for many fortune 500 brand’s agencies. Geoff is a proud member of the Gator Nation and lives in Milton, GA with his wife and three children.

Details

Day: Thursday, January 19
Place: Dave & Buster’s
Address: 7025 Salisbury Road, Jacksonville
Registration: 11:30 a.m.
Program Begins: 12 p.m.

Get your tickets today!

This month’s educational lunch program guest speaker is Cheryl Greenblatt, Senior Vice President of Television Sales for Scarborough Research. She is a liaison with partner company, Nielsen Media Research, and works closely with those who sell and service Scarborough to broadcast stations across the U.S. Join us as she discusses the latest demographic information about the Jacksonville market, current trends and media usage.

Day: Thursday, December 15
Place: Dave & Buster’s
Address: 7025 Salisbury Road, Jacksonville
Registration: 11:30 a.m.
Program Begins: 12 p.m.

Get your tickets today!

Understanding
Google Analytics

Join us for lunch at River City Brewing Company on Sept. 29 as Tommy Hobin, local web analytics trainer from Mind Jar Media, provides an in-depth overview of the power of using Google Analytics. Learn which online marketing efforts are working, and which ones are not, so you can better allocate your budget to the ones that work!

Have a website? Find out how your visitors (and potential customers) are using it.
An e-commerce site? Discover how to close more sales using analytics tools.
Using social media like Facebook and Twitter? Evaluate which of these sources generates better leads and sales.

Topics discussed include:

• The story of analytics
• How to understand the basics
• What great tools are available
• How to take action based on your website’s analytics

Day: Thursday, September 29
Time: Lunch is served at 11:30; guest speaker begins at noon
Place: River City Brewing Company
RSVP: by Wednesday, September 28

As a bonus, all attendees will receive a voucher for a FREE Google Analytics set-up and initial assessment of their website – valued at $225!

About Tommy:
Tommy Hobin holds a Masters Degree in Digital Marketing from Full Sail University. Tommy is also Founder and Owner of Mind Jar Media, a Jacksonville-based Digital Marketing Agency offering search engine optimization, pay-per-click advertising, social media training and web analytics. Mind Jar Media is one of the few agencies backed by both experience and education in traditional and Digital Marketing. View Tommy’s introduction to our program here.

About our Educational Lunch Programs:
Your ticket gives you access to the program and includes lunch. Our speakers tend to present for an average of 50 minutes, with time for questions and answers after the program.

Curious about what hot, new television programming will appear this fall?
Heard about a particular show and want to learn more about it?

Take a first look during Get Upfront!, our fall T.V. preview presentation.

Find out first what is in store from:

• ABC (WJXX ABC25)
• CBS (WTEV CBS47)
• Channel 4 (WJXT Channel4)
• CW (WCWJ CW17)
• Fox (WAWS FOX30)
• NBC (WTLV 12 NBC)

Representatives from several local stations will be on site for discussion and questions. Event includes heavy hors d’oeuvres and your first drink of the evening (cash bar available). Get your tickets today!

When: Thursday, Sept. 8 • 6 to 8 p.m.
Where: Latitude 30 (across from Avenues Mall)

American Advertising Federation of Jacksonville
Dave & Busters
June 9th at 11:30

Members: $25

Non-members: $40

Students: $20

RSVP by noon on June 7th by 5pm at www.aafjacksonville.org

The Story of Yellow Shoes with Will Gay
Take a look inside Disney’s exciting, in-house creative shop, and see how the team uses the power of storytelling to share the magic of Disney with the world.

The Story of Yellow Shoes showcases how Disney has used storytelling throughout its history to connect the consumer with the brand they love all while having some fun along the way. Come get an insider’s look into Disney’s advertising and creative process and a peek behind the curtain into the creative shop behind some of Disney’s biggest campaigns and even a few you may have never seen.

Will Gay is a Creative Director at Disney’s Yellow Shoes Creative Group—the in-house advertising agency for the Walt Disney Company. In his roll, Will leads a diverse and talented creative team made up of artists, writers and designers. Yellow Shoes is tasked daily with creating breakthrough advertising for all of the global Disney Destination brands, including: Disney Parks, Adventures by Disney, Disney Vacation Club and Disney Cruise Line.

Will has been using his skills as an Art Director-turned-Creative Director in the agency world for 15 years. He has won numerous awards and has been published for his work in the fields of advertising, design and illustration. He is also an active member of AIGA and Ad Fed.

Wednesday, June 30, 2010
Dave & Busters
11:30a    Check-in/Lunch buffet
12:00p   Program begins

Join us for a discussion on the lessons learned from the launch and success of ADCOLOR® and The ADCOLOR® Awards, a multi-industry diversity initiative and recognition event. Tiffany R. Warren, founder of ADCOLOR and Senior Vice President and Chief Diversity Officer with Omnicom Group, will share her insights about how we each can contribute to the diversity of the advertising industry.

About Tiffany
In 2005, Tiffany founded ADCOLOR® and the ADCOLOR® Awards, an initiative meant to serve as a catalyst for the next generation of diversity programs by combining the energy of the advertising, marketing and media industries to identify current issues and opportunities around diversity.

May 27, 2010
5:30-7:30PM

Dave & Busters
Members-FREE!
Non-members- $15
RSVP www.aafjax.com, by May 25.

All work and no play makes Jack…and you…a dull boy. So AAF JAX is bringing the remedy. Come to Dave and Busters on May 27 and WORK your advertising knowledge in a stiff trivia competition, Jeopardy style! First place winner will receive a $100 Visa Gift Card!!

Then shake off the work load with some much needed PLAY in the game zone at D&B’s, cocktail style! (hopefully you WIN a power card or two!) Yummy snacks and 2 drinks will be provided.

“HOW TO FASCINATE.”

Sally Hogshead, a Jacksonville native and award-winning copywriter, asks the question, “why do you vividly remember some brands and products, while most get filed into your mental spam filter?” The answer: fascination.

This question and more were answered at the AAF Jacksonville presents Sally Hogshead luncheon, held at Dave and Busters, February 25. A staggering number of advertising professionals and students from local universities were in attendance for inspiration and guidance to Fascinate in their own community.

Hogshead described the concept behind the her formulated F Score, as well as, enlightened the audience with the meaning and power behind their individual scores.  By the end of her speech, all in attendance were eager to read her new book, “Fascinate,” and learn more intriguing insight into the minds of consumers and advertisers alike.

Want to know how you add up? Calculate your very own F Score here.

Click here for more information on Sally Hogshead and learn how you can Fascinate.