This month’s educational lunch program guest speaker is Cheryl Greenblatt, Senior Vice President of Television Sales for Scarborough Research. She is a liaison with partner company, Nielsen Media Research, and works closely with those who sell and service Scarborough to broadcast stations across the U.S. Join us as she discusses the latest demographic information about the Jacksonville market, current trends and media usage.

Day: Thursday, December 15
Place: Dave & Buster’s
Address: 7025 Salisbury Road, Jacksonville
Registration: 11:30 a.m.
Program Begins: 12 p.m.

Get your tickets today!

You may have registered for your own WordPress blog.
But do you know how to market it and generate content that draws readers and interaction?

You may have even downloaded a theme.
But have you really made it your own and optimized it for search engines?

Want to learn what’s next?

We’ll teach you several “next steps” during this two-part WordPress Workshop, where you’ll get more familiar with blogging tips and techniques and all the tools WordPress has to offer.

Lunch Program
Our lunch program features guest speaker Michael Loban, Vice President of InfoTrust, a digital marketing and web development agency based in Cincinnati. He’ll give us an overview of WordPress, as well as teach you how to create, manage and promote your blog. We’ll cover content strategies, marketing techniques, case studies and success stories, and address the negative aspects of blogging and how to avoid common pitfalls.

Workshop
Stick with us for a more in-depth “round two” as we learn more intermediate to advanced tricks for customizing your site. You’ll learn about theme customization, search engine optimization, dynamic website development and more. By the end of this workshop, you’ll have a clear strategy for how to build your dream WordPress site.

In this program, you will learn not only how to create a great blog but how to make it great for your readers.

Day: Thursday, November 17
Registration: 11:30 a.m.
Lunch Program: 12 to 1:30 p.m.
Workshop: 2 to 5 p.m.
Place: VenturePlex
Address: 7235 Bonneval Road #3, Jacksonville

The Lunch Program and Workshop are priced individually, but you can save $10 by registering for both today!

Dave & Busters
April 21st at 11:30

Members: $25

Non-members: $40

Students: $20

RSVP by noon on April 20th at www.aafjacksonville.org

The Brand Life; using digital to stop advertising and start becoming useful in people’s lives, featuring Jim Hord of J Walter Thompson.

Jim will talk about Nike’s digital strategy of talking to consumers by first creating platforms that fit in to people’s lives. Then by breaking through with campaigns that    resonate with this already-eager audience.

Jim’s work for Microsoft & Nike+ garnered him a 2009 Silver Lion at Cannes, a Bronze One Show Pencil and several Webby Awards.

Join us for an inside look at how the Microsoft & Nike brand reaches out to consumers by fitting their lives.

Jim Hord is Executive Creative Director at JWT. He joined the agency from digital shop R/GA, where he was Executive Creative Director on Nike, overseeing projects on Nike +, Nikewomen, Nike Basketball, NikeID and the Nike brand platform. Jim brings nearly 20 years of experience in the advertising industry, working for top-tier agencies including Y&R, Lowe and DDB. He has a healthy mix of both traditional and non-traditional experience, working on household brand names such as Sony, MetLife, Sunkist, GMC Trucks and SUVs, and LG Electronics. He began his career at DDB Dallas where, at 25, he was the youngest copywriter in the agency’s U.S. network to be promoted to Creative Director. Despite spending his entire advertising career as a trained copywriter, Jim received his bachelor’s degree in graphic design from the University of Denver.

Influencing Outcomes That Affect Your Livelihood

Thursday, September 16, 2010
11:30 am: Registration
Noon: Introduction and Program
Dave & Busters

Join AAF JAX as we welcome political and public affairs activist Jack Hebert at our September luncheon.

Mr. Hebert will speak on the current political climate and the effects the primary results and November election will have on the advertising industry. Florida’s current economic crunch has legislators looking for additional funding sources. Mr. Hebert will discuss the threats budget shortfalls present to advertising professionals and the critical role each of us plays in protecting and promoting the industry.

Mr. Hebert is founder and principal of the Mallard Group, Inc. and a nationally recognized consultant, lobbyist, and advocate. He serves as AAF Fourth District lobbyist and Florida Advertising Political Action Committee administrator. Mr. Hebert has worked with Florida advertising federations to safeguard industry interests including tax exemption. For more information about Jack Hebert, visit www.themallardgroup.com.

For more information about Jack Hebert, visit www.themallardgroup.com.

Thursday, September 16, 2010
5 p.m. to 8 p.m.
City Hall Pub

We invite you to enjoy casual conversation with like-minded professional communicators in the Jacksonville area. Come and network with this large gathering of communications, graphic design and marketing professionals. Share ideas, drinks and a good times at this delicious social. Then join us for a free, behind-the-scenes tour of the Jacksonville Veterans Memorial Arena at 7 p.m.

Current Sponsors
St. John & Partners: www.sjp.com
Synaxis: www.synaxis.com

Presenting Organizations
AAF: www.aafjacksonville.org
AIGA: www.aigajacksonville.org
AMA: www.jaxama.org
FPRA: www.fpra-jax.org
IABC: www.iabcfirstcoast.com
PRSA: www.nfprsa.org
SMC: socialmediaclub.org/chapter/jacksonville

Wednesday, June 30, 2010
Dave & Busters
11:30a    Check-in/Lunch buffet
12:00p   Program begins

Join us for a discussion on the lessons learned from the launch and success of ADCOLOR® and The ADCOLOR® Awards, a multi-industry diversity initiative and recognition event. Tiffany R. Warren, founder of ADCOLOR and Senior Vice President and Chief Diversity Officer with Omnicom Group, will share her insights about how we each can contribute to the diversity of the advertising industry.

About Tiffany
In 2005, Tiffany founded ADCOLOR® and the ADCOLOR® Awards, an initiative meant to serve as a catalyst for the next generation of diversity programs by combining the energy of the advertising, marketing and media industries to identify current issues and opportunities around diversity.

Dave & Busters
$25 members
$35 non-members
$20 students
RSVP www.aafjacksonville.org, by April 26. Please no walk ups.

11:30am Check in/Lunch buffet
12:00pm Program begins

Mitzi DeWolfe is the Southeast Account Executive for EyeWonder.  Before joining EyeWonder, Mitzi was the Southeast Sales Director for Pearson Education, a college textbook and technology company.  Technology has always been of interest to Mitzi and she found a perfect match at EyeWonder where she is able to couple her love for technology with her interest in marketing and advertising.  Her position at EyeWonder is specifically geared to helping advertisers meet their desired interactive goals and metrics.  She works closely with an Ad Ops team and a Design team to make sure every interactive campaign performs at its highest capability.

Mitzi will be discussing Interactive Digital Advertising, how to make an interactive campaign perform at its highest capability and creative best practices.  She will also show several examples of some of the newest Digital Creative executions in the marketplace.