Congratulations to all 4th District ADDY® Winners

The results are in: The 2012 4th District ADDY winners have been announced. We have listed all of our Jacksonville ADDY winners, including Best of Show. Again, on behalf of the AAF Jax Board congratulations and good luck at Nationals!

2012 District Charlie Awards- Best of Show Finalists

BEST OF DIRECT MARKETING
Brunet-Garcia Advertising
Tooth Quote
Done for: SHOTS Animals Campaign

BEST OF PUBLIC SERVICE ADVERTISING
Brunet-Garcia Advertising
Cardboard City HOME Campaign
Done for: Family Promise of Jacksonville

STUDENT BEST OF SHOW
Jose Cruz-Figueroa
WWII Propaganda Posters
Art Institute of Jacksonville

2012 District Gold ADDY Awards

Brunet-García Advertising
Block x Block Illustration Series
Done for: Block x Block
ELEMENTS OF ADVERTISING, Illustration, Campaign

Brunet-García Advertising
Cardboard City Poster Campaign
Done for: Family Promise of Jacksonville
PUBLIC SERVICE, Public Service, Campaign

Brunet-García Advertising
Cardboard City HOME Campaign
Done for: Family Promise of Jacksonville
PUBLIC SERVICE, Public Service, Mixed Media Campaign

Brunet-García Advertising
Florida SHOTS Animals Campaign
Done for: Florida SHOTS
DIRECT MARKETING, Direct Campaign, B-to-B or Consumer

Brunet-García Advertising
Jax Film Fest Coasters
Done for: Jax Film Fest
ADVERTISING FOR THE ARTS & SCIENCES, Arts, Direct

Brunet-García Advertising
Jax Film Fest Campaign
Done for: Jax Film Fest
ADVERTISING FOR THE ARTS & SCIENCES, Arts, Mixed Media Campaign

Brunet-García Advertising
Cardboard City Poster
Done for: Family Promise of Jacksonville
PUBLIC SERVICE, Public Service, Poster

Bryant Creates
The Wedding! Print Campaign
Done for: Bryant Creates
ADVERTISING INDUSTRY SELF-PROMOTION, Self-Promotion, Campaign

On Ideas
Halifax Health Cancer
Done for: Halifax Health
TELEVISION, Local TV

St. John & Partners
Zaxby’s Q1 2011 TV Chicken Parmesan Sandwich Meal ‘Sandwich’
Done for: Zaxby’s Franchising Inc.
TELEVISION, National TV, Consumer Products

St. John & Partners
Zaxby’s Q4 2011 TV Celebration Special ‘Translation’
Done for: Zaxby’s Franchising Inc.
TELEVISION, National TV, Consumer Products

St. John & Partners
Zaxby’s Celebration Special Viral Videos
Done for: Zaxby’s Franchising Inc
NON-TRADITIONAL ADVERTISING, Non-Traditional

The Cross Agency
Last Bell
Done for: Feed The Children
PUBLIC SERVICE, Public Service, TV

Umlauf Advertising
Chain Reaction Bikes “Ride It Off”
Done for: Chain Reaction Bikes
COLLATERAL MATERIAL, Poster Campaign

2012 District Silver ADDY Awards

Brunet-García Advertising
Piece/Peace PSA
Done for: Mad Dads
PUBLIC SERVICE, Public Service, Audio / Visual

Brunet-García Advertising
Fringe on the Rocks Poster Campaign
Done for: Players by the Sea
ADVERTISING FOR THE ARTS & SCIENCES, Arts, Campaign

Brunet-García Advertising
Block x Block Poster Series
Done for: Block x Block
PUBLIC SERVICE, Public Service, Campaign

On Ideas
Catlin US Broker Website
Done for: Catlin US
INTERACTIVE MEDIA, Website, B-to-B HTML, Services

On Ideas
Khan You Dig It
Done for: Jaguar Fans
NON-TRADITIONAL ADVERTISING, Non-Traditional Campaign

SBS Studios
StayTeen.org – Myth Monsters Game
Done for: The National Campaign to Prevent Teen and Unplanned Pregnancy
INTERACTIVE MEDIA, Online Games

SBS Studios
StayTeen.org – National Day Quiz
Done for: The National Campaign to Prevent Teen and Unplanned Pregnancy
INTERACTIVE MEDIA, Online Games

The Cross Agency
Ballerina
Done for: Feed The Children
PUBLIC SERVICE, Public Service, TV

Whittier Creative
Earth Core
Done for: Isokern
ELEMENTS OF ADVERTISING, Music Only

2012 Student District Gold ADDY Awards

Andy Gattis
Musical Typography Poster Series
University of North Florida
Illustration

Colin Barnes
Overmedicated America
Flagler College
Magazine Campaign

Jose Cruz-Figueroa
WW2 Propaganda posters
The Art Institute of Jacksonville
Poster Campaign

Kristen Cork
Campaign Against Distracted Driving
Flagler College
Mixed Media Campaign

2012 Student District Silver ADDY Awards

Courtney Caldwell
2011 Fall Watch Catalog
The Art Institute of Jacksonville
Direct Marketing

Gabrielle Burleson
Juice It Up Advertisments 
Flagler College
Magazine Campaign

Kerry O’Connor
Good Coffee Campaign
Flagler College
Mixed Media Campaign

Kerry O’Connor
Mansfield Park Book Design
Flagler College
Editorial Design Cover

Kimberly Estabrook
Panda Logo 
Flagler College
Logo

Paula Rubman
One of a Kind Campaign
University of North Florida
Mixed Media Campaign

To download the full list of ADDY winners from around the 4th District click here.

Foundational elements of social media: Content

They say content is king — is it a cliché or the truth? Learn how a comprehensive content publishing strategy fuels PlayStation’s global social media efforts. Smart content helps drive conversation, engagement, search and discovery. We’ll review how lessons learned from the PlayStation.Blog can apply to any business.

About Josh

Josh heads up the Client Services team within Voce Connect and is responsible for making sure all the clients are taken care of. After working as a Voce contractor for a few years, he joined them full-time in 2007. Josh develops strategies for Voce’s social media clients. Based in Florida, Josh started his web career in 1995 building up a series of successful web development studios. In 2003 Josh began to focus on social media and hasn’t looked back since. He is a sought-after speaker in the social media space and has organized the highly successful BlogOrlando conference series for the past three years. When out and about you can always spot him with his very large Nikon camera. To learn more about Josh, you can check out his blog at hyku.com.

Details

Day: Wednesday, April 18
Place: Dave & Buster’s
Address: 7025 Salisbury Road, Jacksonville
Registration: 11:30 a.m.
Program Begins: 12 p.m.

Get your tickets today!

Congratulations to all of our local 2012 ADDY Award winners, and thank you to everyone who entered. If your work won a Gold ADDY Award, it will automatically move on to the 4th District ADDY competition. If your work won a Silver ADDY Award, you will be contacted and given the option to forward it to the 4th District competition.

Catch up on all the great pictures from the event! Check out Tiffany Manning’s facebook page and images posted on jacksonville.com. Did you post your own photos from the evening on Facebook? Please share them with us by tagging “AAF JAX.”

2012 Best of Show Award

Brunet-García Advertising
Block x Block Poster Series
Done for: Block x Block
PUBLIC SERVICE, Public Service, Campaign

2012 Judges Awards

On Ideas
Catlin Broker Campaign
Done for: Catlin
MIXED/MULTIPLE MEDIA, Mixed-Media, National B-to-B

Brunet-García Advertising
Players by the Sea Poster Series
Done for: Players by the Sea
ADVERTISING FOR THE ARTS & SCIENCES, Arts, Campaign

Brunet-García Advertising
Cardboard City HOME Sculpture
Done for: Family Promise of Jacksonville
PUBLIC SERVICE, Public Service, Non-Traditional

2012 Gold ADDY Awards

Umlauf Advertising
Chain Reaction Bikes “Ride It Off”
Done for: Chain Reaction Bikes
COLLATERAL MATERIAL, Poster Campaign

On Ideas
Catlin US Broker Print Campaign
Done for: Catlin US
CONSUMER OR TRADE PUBLICATION, Consumer/Trade Campaign, Color

Burdette Ketchum
Rayonier Web Site
Done for: Rayonier
INTERACTIVE MEDIA, Website, B-to-B HTML, Products

Wingard Creative
The Royal Dish Mobile Site
Done for: The Cummer Museum of Art and Gardens
INTERACTIVE MEDIA, Micro or Mini Sites

On Ideas
CSI CEO Joe
Done for: CSI
INTERACTIVE MEDIA, Internet Commercials

Brunet-García Advertising
Give or It Goes TV Ads
Done for: WJCT
TELEVISION, Local TV Campaign

St. John & Partners
Zaxby’s Q2 2011 Birtthday Cake Milkshake Birthday Pics’
Done for: Zaxby’s Franchising Inc.
TELEVISION, National TV, Consumer Products

On Ideas
Catlin Broker Campaign
Done for: Catlin
MIXED/MULTIPLE MEDIA, Mixed-Media, National B-to-B

Brunet-García Advertising
The Great American Trailer Park Poster
Done for: Players by the Sea
ADVERTISING FOR THE ARTS & SCIENCES, Arts, Poster

Brunet-García Advertising
TOMMY Poster
Done for: Players by the Sea
ADVERTISING FOR THE ARTS & SCIENCES, Arts, Poster

Brunet-García Advertising
Fringe on the Rocks Poster Campaign
Done for: Players by the Sea
ADVERTISING FOR THE ARTS & SCIENCES, Arts, Campaign

Brunet-García Advertising
The Art of Seating Billboard Campaign
Done for: MOCA Jacksonville
ADVERTISING FOR THE ARTS & SCIENCES, Arts, Campaign

Brunet-García Advertising
The Art of Seating Ad Campaign
Done for: MOCA Jacksonville
ADVERTISING FOR THE ARTS & SCIENCES, Arts, Campaign

Brunet-García Advertising
Players by the Sea Poster Series
Done for: Players by the Sea
ADVERTISING FOR THE ARTS & SCIENCES, Arts, Campaign

Brunet-García Advertising
Jax Film Fest Campaign
Done for: Jax Film Fest
ADVERTISING FOR THE ARTS & SCIENCES, Arts, Mixed Media Campaign

Brunet-García Advertising
The Art of Seating Campaign
Done for: MOCA Jacksonville
ADVERTISING FOR THE ARTS & SCIENCES, Arts, Mixed Media Campaign

Brunet-García Advertising
Cardboard City Poster
Done for: Family Promise of Jacksonville
PUBLIC SERVICE, Public Service, Poster

Brunet-García Advertising
Piece/Peace PSA
Done for: Mad Dads
PUBLIC SERVICE, Public Service, Audio / Visual

Brunet-García Advertising
Cardboard City HOME Sculpture
Done for: Family Promise of Jacksonville
PUBLIC SERVICE, Public Service, Non-Traditional

Brunet-García Advertising
Cardboard City Poster Campaign
Done for: Family Promise of Jacksonville
PUBLIC SERVICE, Public Service, Campaign

Brunet-García Advertising
Block x Block Poster Series
Done for: Block x Block
PUBLIC SERVICE, Public Service, Campaign

Brunet-García Advertising
Cardboard City HOME Campaign
Done for: Family Promise of Jacksonville
PUBLIC SERVICE, Public Service, Mixed Media Campaign

Scott-McRae Advertising
SM_Advertising Website
Done for: Scott-McRae Advertising
ADVERTISING INDUSTRY SELF-PROMOTION, Self-Promotion, Interactive

Bryant Creates
The Wedding! Print Campaign
Done for: Bryant Creates
ADVERTISING INDUSTRY SELF-PROMOTION, Self-Promotion, Campaign

Brunet-García Advertising
Fringe on the Rocks Illustrations
Done for: Players by the Sea
ELEMENTS OF ADVERTISING, Illustration, Campaign

Brunet-García Advertising
Block x Block Illustration Series
Done for: Block x Block
ELEMENTS OF ADVERTISING, Illustration, Campaign

2012 Silver ADDY Awards

On Ideas
CSI CEO Joe
Done for: CSI
SALES PROMOTION, Video Sales Presentation

Jacksonville Aviation Authority
Sales Promotion Video
Done for: Jacksonville Aviation Authority
SALES PROMOTION, Video Sales Presentation

Rosberg Fozman Rolandelli ADVERTISING
GH Armor Catalog 2011
Done for: GH Armor
COLLATERAL MATERIAL, Brochure, Color

Wingard Creative
Florida Coastal Flipbook
Done for: Florida Coastal School of Law
COLLATERAL MATERIAL, Brochure, Color

Wingard Creative
Florida Coastal Campus Guide
Done for: Florida Coastal School of Law
COLLATERAL MATERIAL, Brochure, Color

Brunet-García Advertising
Florida SHOTS Animals Campaign
Done for: Florida SHOTS
DIRECT MARKETING, Direct Campaign, B-to-B or Consumer

Brunet-García Advertising
St. Johns River State College Van Wrap
Done for: St Johns River State College
OUT-OF-HOME, Vehicle Graphic Advertising

St. John & Partners
Florida Lottery Monopoly Outdoor Campaign
Done for: Florida Lottery
OUT-OF-HOME, Out-of-Home Campaign

The Hoffman Agency
Service Line – Cancer
Done for: UF&Shands Jacksonville
OUT-OF-HOME, Out-of-Home Campaign

UltraTech International, Inc.
UltraTech Calendar 2012
Done for: UltraTech International, Inc.
NON-TRADITIONAL ADVERTISING, Non-Traditional

St. John & Partners
Zaxby’s Celebration Special Viral Videos
Done for: Zaxby’s Franchising Inc
NON-TRADITIONAL ADVERTISING, Non-Traditional

On Ideas
Khan You Dig It
Done for: Jaguar Fans
NON-TRADITIONAL ADVERTISING, Non-Traditional Campaign

On Ideas
Catlin US Broker Website
Done for: Catlin US
INTERACTIVE MEDIA, Website, B-to-B HTML, Services

On Ideas
Northshore at Lake Marion Website
Done for: Northshore at Lake Marion
INTERACTIVE MEDIA, Website, Consumer HTML, Products

SBS Studios
StayTeen.org – Myth Monsters Game
Done for: The National Campaign to Prevent Teen and Unplanned Pregnancy
INTERACTIVE MEDIA, Online Games

SBS Studios
StayTeen.org – National Day Quiz
Done for: The National Campaign to Prevent Teen and Unplanned Pregnancy
INTERACTIVE MEDIA, Online Games

SBS Studios
River Monsters Game
Done for: Discovery Creative
INTERACTIVE MEDIA, Online Games

SBS Studios
Sons of Guns: Pimp My Gun app
Done for: Discovery Creative
INTERACTIVE MEDIA, Online Games

Wingard Creative
The Royal Dish Mobile Site
Done for: The Cummer Museum of Art and Gardens
INTERACTIVE MEDIA, Mobile Websites

St. John & Partners
Zaxby’s Q3 2011 Radio Sweet & Smoky Sandwich Meal ‘Split Personality’
Done for: Zaxby’s Franchising Inc.
RADIO, National Radio

On Ideas
Halifax Health Cancer
Done for: Halifax Health
TELEVISION, Local TV

St. John & Partners
Zaxby’s Q1 2011 TV Chicken Parmesan Sandwich Meal ‘Sandwich’
Done for: Zaxby’s Franchising Inc.
TELEVISION, National TV, Consumer Products

St. John & Partners
Zaxby’s Q3 2011 TV Sweet & Smoky Sandwich Meal ‘Dub’
Done for: Zaxby’s Franchising Inc.
TELEVISION, National TV, Consumer Products

St. John & Partners
Zaxby’s Q4 2011 TV Celebration Special ‘Translation’
Done for: Zaxby’s Franchising Inc.
TELEVISION, National TV, Consumer Products

The Cross Agency
Superhero
Done for: Feed The Children
TELEVISION, Cinema, In-Theater Spots

The Cross Agency
Ballerina
Done for: Feed The Children
TELEVISION, Cinema, In-Theater Spots

Brunet-García Advertising
Give or It Goes Campaign
Done for: WJCT
MIXED/MULTIPLE MEDIA, Mixed-Media, Local Consumer

St. John & Partners
St. Augustine Celtic Festival
Done for: St. Augustine Celtic Festival
MIXED/MULTIPLE MEDIA, Mixed-Media, Local Consumer

Jacksonville Aviation Authority
Jacksonville Airport Campaign
Done for: Jacksonville Aviation Authority
MIXED/MULTIPLE MEDIA, Mixed-Media, Local Consumer

Brunet-García Advertising
Merchant of Venice Poster
Done for: Players by the Sea
ADVERTISING FOR THE ARTS & SCIENCES, Arts, Poster

Brunet-García Advertising
Dividing the Estate Poster
Done for: Players by the Sea
ADVERTISING FOR THE ARTS & SCIENCES, Arts, Poster

Brunet-García Advertising
The World of Foote Poster
Done for: One World Foundation
ADVERTISING FOR THE ARTS & SCIENCES, Arts, Poster

On Ideas
Art After Dark
Done for: Florida Theatre
ADVERTISING FOR THE ARTS & SCIENCES, Arts, Poster

Brunet-García Advertising
Jax Film Fest Airport Ad
Done for: Jax Film Fest
ADVERTISING FOR THE ARTS & SCIENCES, Arts, Out-of-Home

Brunet-García Advertising
Jax Film Fest Coasters
Done for: Jax Film Fest
ADVERTISING FOR THE ARTS & SCIENCES, Arts, Direct

Brunet-García Advertising
Jax Film Fest Posters
Done for: Jax Film Fest
ADVERTISING FOR THE ARTS & SCIENCES, Arts, Campaign

Brunet-García Advertising
ONE x ONE Campaign
Done for: Jacksonville Public Education Fund
ADVERTISING FOR THE ARTS & SCIENCES, Arts, Mixed Media Campaign

The Cross Agency
Imagination
Done for: Feed The Children
PUBLIC SERVICE, Public Service, Magazine

The Cross Agency
Ballerina
Done for: Feed The Children
PUBLIC SERVICE, Public Service, TV

The Cross Agency
Last Bell
Done for: Feed The Children
PUBLIC SERVICE, Public Service, TV

The Cross Agency
Superhero
Done for: Feed The Children
PUBLIC SERVICE, Public Service, TV

Brunet-García Advertising
The Bridge Website
Done for: The Bridge of Northeast Florida
PUBLIC SERVICE, Public Service, Interactive

The Cross Agency
Imagination Campaign
Done for: Feed The Children
PUBLIC SERVICE, Public Service, Campaign

Lyndsey Simpson Design
Lyndsey Simpson Stationery Package
Done for: Lyndsey Simpson Design
ADVERTISING INDUSTRY SELF-PROMOTION, Self-Promotion, Stationery Package

On Ideas
Florida Surfing Association
Done for: Florida Surfing Association
ELEMENTS OF ADVERTISING, Logo

SBS Studios
River Monsters Game
Done for: Discovery Creative
ELEMENTS OF ADVERTISING, Special Effects, Internet

SBS Studios
Sons of Guns: Pimp My Gun app
Done for: Discovery Creative
ELEMENTS OF ADVERTISING, Special Effects, Internet

Whittier Creative
Earth Core
Done for: Isokern
ELEMENTS OF ADVERTISING, Music Only

The Cross Agency
Superhero
Done for: Feed The Children
ELEMENTS OF ADVERTISING, Cinematography

2012 Student Best of Show Award

Andy Gattis
Musical Typography Poster Series
University of North Florida
Illustration

2012 Student Gold ADDY Awards

Barbara Georges
Lovely Librarian Soap Collection
Package Design

Michelle McCallister
Go Local Campaign
Flagler College
Magazine Campaign

Alexandra Maisch
Cheer Detergent Campaign
Flagler College
Magazine Campaign

Jonathan Hooper
Sassy Grass Smoothies
Flagler College
Logo

Kimberly Estabrook
Panda Logo
Flagler College
Logo

Andy Gattis
Musical Typography Poster Series
University of North Florida
Illustration

2012 Student Silver ADDY Awards

Kristie Joy Feltner
Sixty Degrees Packaging
Flagler College
Package Design

Kim Huddleston
Wagashi Cupcake Package Design
Wagashi Cupcake
Package Design

UNF Design Club
Child Cancer Fund Promotional Paper
University of North Florida
Brochure

Nick Fortney
IMP Poster
Flagler College
Poster

Courtney Caldwell
WWII Propaganda Poster Campaign
The Art Institute of Jacksonville
Poster Campaign

Jose Cruz-Figueroa
WW2 Propaganda posters
The Art Institute of Jacksonville
Poster Campaign

Kerry O’Connor
Mansfield Park Book Design
Flagler College
Editorial Design Cover

Courtney Caldwell
2011 Fall Watch Catalog
The Art Institute of Jacksonville
Direct Marketing

Kim Huddleston
Cupcake Typeface Design and Promotional Piece
University of North Florida
Direct Marketing

Nick Fortney
Worknow.com
Flagler College
Single Consumer / Trade Magazine

Gabrielle Burleson
Don Pablos Advertisments
Flagler College
Magazine Campaign

Gabrielle Burleson
Dive Against Debris Advertisments
Flagler College
Magazine Campaign

Gabrielle Burleson
Juice It Up Advertisments
Flagler College
Magazine Campaign

Colin Barnes
Overmedicated America
Flagler College
Magazine Campaign

Greg Ausum
Silversun Pickups Web Site
University of North Florida
Interactive, Website

Jennifer Cone
1-in-5 banner
University of North Florida
Interactive, Online

Kerry O’Connor
Good Coffee Campaign
Flagler College
Mixed Media Campaign

Paula Rubman
One of a Kind Campaign
University of North Florida
Mixed Media Campaign

Kristen Cork
Campaign Against Distracted Driving
Flagler College
Mixed Media Campaign

Kristen Cork
Florida Mall Logo
Flagler College
Logo

Chelsea Alford
MASH Whiskey
Flagler College
Logo

About the Silver Medal Award

The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon outstanding members of the local advertising community.

For many local clubs, awarding the AAF Silver Medal is the highlight of their year. It enhances the image of advertising by recognizing a locally well-known person for their advertising and community involvement.

Nomination Criteria

Silver Medal recipients are selected by a panel of judges from each local club. Judges use the following criteria when making their selections:

Contribution to His/Her Company – The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service

Creative Ability – The recipient must have shown a consistent, high degree of original thinking in their field.

Contributions to the General Advancement of Advertising – The recipient must have worked to increase the stature and raise the standards of the advertising profession.

Contributions to the Community – The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.

Submitting Nominations

Deadline: Friday, January 27, 2012

Submission: Please download this PDF and submit your nomination via e-mail to Kendall Barsin.

Questions:  Contact Kendall Barsin at 904.562.5983 or via e-mail at kendall@floridatheatre.com.

Previous Recipients

Previous AAF-Jacksonville Silver Medal Award recipients include:

2010-2011	Jorge Brunet-García
2009-2010	Marla Lucas
2008-2009	Jan Korb
2007-2008	John Caraway
2006-2007	William Cook
2005-2006	Tom Schifanella
2004-2005	Melanie Husk
2003-2004	Kurtis Loftus
2002-2003	Dan St. John
2001-2002	Robin Shepherd

This month’s educational lunch program guest speaker is Cheryl Greenblatt, Senior Vice President of Television Sales for Scarborough Research. She is a liaison with partner company, Nielsen Media Research, and works closely with those who sell and service Scarborough to broadcast stations across the U.S. Join us as she discusses the latest demographic information about the Jacksonville market, current trends and media usage.

Day: Thursday, December 15
Place: Dave & Buster’s
Address: 7025 Salisbury Road, Jacksonville
Registration: 11:30 a.m.
Program Begins: 12 p.m.

Get your tickets today!

You may have registered for your own WordPress blog.
But do you know how to market it and generate content that draws readers and interaction?

You may have even downloaded a theme.
But have you really made it your own and optimized it for search engines?

Want to learn what’s next?

We’ll teach you several “next steps” during this two-part WordPress Workshop, where you’ll get more familiar with blogging tips and techniques and all the tools WordPress has to offer.

Lunch Program
Our lunch program features guest speaker Michael Loban, Vice President of InfoTrust, a digital marketing and web development agency based in Cincinnati. He’ll give us an overview of WordPress, as well as teach you how to create, manage and promote your blog. We’ll cover content strategies, marketing techniques, case studies and success stories, and address the negative aspects of blogging and how to avoid common pitfalls.

Workshop
Stick with us for a more in-depth “round two” as we learn more intermediate to advanced tricks for customizing your site. You’ll learn about theme customization, search engine optimization, dynamic website development and more. By the end of this workshop, you’ll have a clear strategy for how to build your dream WordPress site.

In this program, you will learn not only how to create a great blog but how to make it great for your readers.

Day: Thursday, November 17
Registration: 11:30 a.m.
Lunch Program: 12 to 1:30 p.m.
Workshop: 2 to 5 p.m.
Place: VenturePlex
Address: 7235 Bonneval Road #3, Jacksonville

The Lunch Program and Workshop are priced individually, but you can save $10 by registering for both today!

We invite you to “Chitchat” with us! Chitchat is our new series of social mixers and networking opportunities. On October 20, you’ll find us at Layla’s of San Marco.

Meet up with your peers in the industry and unwind after a hard day’s work. Your ticket includes free Mediterranean munchies and your first drink of the evening.

This mixer guarantees to be smokin’!

About Layla’s:
Layla’s is a Mediterranean restaurant and hookah lounge built into a loft-style space in the historical San Marco on Hendricks Avenue. Close to Downtown Jacksonville, this restaurant is a favorite hangout for lunch and dinner refreshment with Layla’s renowned imported beer and Frangelico combinations. Draft beers include import and domestic.

Day: Thursday, October 20
Time: 6:30 p.m.
Place: Layla’s of San Marco
Address: 2016 Hendricks Avenue, Jacksonville

Understanding
Google Analytics

Join us for lunch at River City Brewing Company on Sept. 29 as Tommy Hobin, local web analytics trainer from Mind Jar Media, provides an in-depth overview of the power of using Google Analytics. Learn which online marketing efforts are working, and which ones are not, so you can better allocate your budget to the ones that work!

Have a website? Find out how your visitors (and potential customers) are using it.
An e-commerce site? Discover how to close more sales using analytics tools.
Using social media like Facebook and Twitter? Evaluate which of these sources generates better leads and sales.

Topics discussed include:

• The story of analytics
• How to understand the basics
• What great tools are available
• How to take action based on your website’s analytics

Day: Thursday, September 29
Time: Lunch is served at 11:30; guest speaker begins at noon
Place: River City Brewing Company
RSVP: by Wednesday, September 28

As a bonus, all attendees will receive a voucher for a FREE Google Analytics set-up and initial assessment of their website – valued at $225!

About Tommy:
Tommy Hobin holds a Masters Degree in Digital Marketing from Full Sail University. Tommy is also Founder and Owner of Mind Jar Media, a Jacksonville-based Digital Marketing Agency offering search engine optimization, pay-per-click advertising, social media training and web analytics. Mind Jar Media is one of the few agencies backed by both experience and education in traditional and Digital Marketing. View Tommy’s introduction to our program here.

About our Educational Lunch Programs:
Your ticket gives you access to the program and includes lunch. Our speakers tend to present for an average of 50 minutes, with time for questions and answers after the program.

WASHINGTON DC – Over the last 38 years, nearly 150,000 future advertising professionals across the nation have jump-started their careers through the American Advertising Federation’s (AAF’s) National Student Advertising Competition (NSAC), which provides college students with the hands-on, practical experience necessary to be competitive in the industry. And at the same time, 38 blue chip companies – one each year to sponsor the program – have had the unique benefit of getting the marketing insights of thousands of college students, trained in the art and science of advertising, and organized into teams that act as advertising agencies to focus their energies on their sponsor’s brand. The AAF today proudly announces that Nissan Americas will be the sponsor of the 39th annual NSAC.

The competition requires AAF college chapter members to develop a 32-page marketing campaign and 20-minute presentation in response to a case study co-authored by Nissan Americas and the AAF Academic Division.  The case study will focus on the Nissan brand as it relates to multicultural audiences, expanding upon Nissan’s innovation theme. Each student team will first participate at the district level, and then winning teams will advance to the national level. Student teams will pitch their campaign to a judging panel selected by the sponsor during the AAF’s National Conference, the annual ADMERICA!, to be held in 2012 in Austin, Texas from June 2-5.

Year after year, the quality of work and level of creativity surpasses the previous year, and sponsors have been known to implement the ideas generated by these impressive, high-caliber student teams.
“Nissan is extremely proud to support the creative minds of the National Student Advertising Competition,” said Jon Brancheau, vice president, Marketing, Nissan North America. “We are excited to see how the students can help Nissan deliver even more innovation to our communication platform.”

The AAF has 15 districts with over 200 college chapters represented. Last year, 148 AAF college chapters competed at the district level, and it is anticipated that that number will increase in 2012.

“The automotive sector is incredibly dynamic, and Nissan is an exciting and innovative brand in that sector, and so I know our students are going to be thrilled to learn that Nissan is the 2011-2012 NSAC sponsor. I am confident our partnership with Nissan will be a true testament to the quality of work our AAF college students can produce. Most of all, I thank Nissan for believing in and supporting the future of the advertising industry by providing our college students the kind of hands-on training these students cannot get anywhere else. We look forward to working with the Nissan Team,” said AAF president and CEO James Edmund Datri.

Nissan Americas will not only sponsor the NSAC this year, but will also host the 2011 AAF Student Conference in Washington, D.C. on October 27-28. This event connects students with a variety of professional development opportunities and encourages them to meet and network with industry leaders and AAF alumni.

To learn more about how to start an AAF college chapter and participate in the NSAC, please visit www.aaf.org/education.

Jacksonville took it all the way to the top! We have had an unprecedented year with the ADDY Awards, showing incredible work at each level of competition. The National ADDY Awards were held as part of the Admerica National Convention this past weekend, June 4, in San Diego, CA. Clubs from all across the country convened to learn, discuss, meet and of course compete!

We are proud to congratulate the following Jacksonville members on their National ADDY wins!

St. John & Partners
SILVER – Wounded Warrior Project: Rocket Launcher Poster
SILVER – Wounded Warrior Project: Helicopters Poster

Brunet-Garcia Advertising & PR
SILVER – Players by the Sea: Building Design
GOLD – Brunet Garcia Advertising & PR: Block x Block Illustration
GOLD – Players by the Sea: The Full Monty Poster
GOLD – Players by the Sea: Poster Series

AAF Jacksonville was also proud to accept a national award for being a club with top ten increase in ADDY entries from the previous year.

Congratulations to everyone who participated this year! We are looking forward to The 2012 ADDY Awards to see what our local businesses, creatives and students will do next!