February 11, 2012 7:00pm-11:00pm
The Cummer Museum of Art & Gardens
829 Riverside Avenue
$60 Members / $75 Non-Members / $35 Students

AAF-Jacksonville invites you to the 2012 ADDY Awards and Un-Masquerade Gala for a night of mystery, intrigue and the golden reveal, where the talent behind Jacksonville’s best advertising will be unmasked.

Doors open at 7:00pm

Award Presentation begins at 8:15pm

Dancing and merriment to follow until 11:00pm

Your ticket includes entry to the event, heavy hors d’oevres and two drink tickets. Cash bar. Open bar will be available at the door for an additional $10. Conventional and not-so-conventional masks encouraged. Tiffany Manning will be on hand to document the evening. Come dressed to impress, as the attendee with the best guise will be awarded the MASKY Award!

You can also also join and invite your friends the the event on Facebook!

Contact akloske@brunetgarcia.com for more information.

For more than 40 years, Bowl for Kids’ Sake has supported Big Brothers Big Sisters agencies throughout the country, serving as their premier fundraising “Thank You” party. After months of raising awareness and funds, our local agencies thank their volunteers with a Bowl for Kids’ Sake party at their local bowling center. This year, Bowl for Kids’ Sake will be held at Latitude 30, the premier bowling alley of Jacksonville. This year also is the first ever Midnight Bowl, intended to draw a younger crowd to participate. Midnight Bowl will help raise money to ensure the continuation of supportive adult mentoring into the lives of every child in Northeast Florida who would benefit from having a Big Brother or Big Sister. AAF-Jacksonville and Big Brothers Big Sisters of Northeast Florida are partnering up to make this possible.

The Challenge

Design a poster to make an impact. AAF-Jacksonville and Big Brothers Big Sisters of Northeast Florida have teamed up this year to promote their Bowl For Kids’ Sake: Midnight Bowl, a fundraiser for the continued mentoring of children within the Jacksonville community. This year Bowl for Kids’ Sake will be held at Latitude 30 and will also offer its first ever Midnight Bowl to draw a younger crowd to participate. To aid in Big Brothers Big Sisters’ efforts in making it a successful event, AAF-Jacksonville is lending a hand, and calling all designers — novice to pro — to design their Midnight Bowl poster for 2012.

Eligibility

Everyone is encouraged to participate! All we ask is that each composition be original. They can’t infringe the publicity or privacy rights of any individual, living or deceased, or otherwise impinge upon any person’s personal or proprietary rights. By participating in this contest, you agree to abide and be bound by the contest rules and decisions of AAF-Jacksonville and Big Brothers Big Sisters of Northeast Florida, which are final in all matters relating to the contest.

Guidelines & Materials

Poster size must be 11″ wide by 17″ high. The design must incorporate the Big Brothers Big Sisters and Bowl For Kids’ Sake logos, which can be downloaded here. You will also need to download and submit a disclaimer for your work.

Submission

Files must be entered in PDF format and sent to Eric Baskauskas at ericb@cfmedia.net, along with the signed disclaimer before 12pm on February 3, 2012 to be entered. For more information, please visit the Bowl For Kids’ Sake website or contact Eric Baskauskas, AAF-Jacksonville Public Service Chair.

Deadline

All submissions must be made before noon on Friday, February 3, 2012.

Prizes

Grand Prize: $50 check; mention on AAF-Jacksonville website, newsletter and social media (with photo); prints of their work, with name
Runner Up: $50 check; mention on AAF-Jacksonville website and social media
Honorable Mention: Mention on AAF-Jacksonville website and social media

Then join us for Bowl For Kids’ Sake 2012 — Midnight Bowl!

Date: Saturday, February 25
Time: Midnight to 2 a.m.
Place: Latitude 30 (10370 Phillips Hwy.)
Details: More coming soon!

Questions?

If you have any questions about the contest or AAF-Jacksonville’s involvement, contact Eric Baskauskas at ericb@cfmedia.net or 904-232-3001, ext.406.

If you have questions about Bowl For Kids’ Sake or Big Brothers Big Sisters, contact Dawn Robbins at drobbins@bbbsnefl.org or 904-727-9797, ext.252.

Curious about what hot, new television programming will appear this fall?
Heard about a particular show and want to learn more about it?

Take a first look during Get Upfront!, our fall T.V. preview presentation.

Find out first what is in store from:

• ABC (WJXX ABC25)
• CBS (WTEV CBS47)
• Channel 4 (WJXT Channel4)
• CW (WCWJ CW17)
• Fox (WAWS FOX30)
• NBC (WTLV 12 NBC)

Representatives from several local stations will be on site for discussion and questions. Event includes heavy hors d’oeuvres and your first drink of the evening (cash bar available). Get your tickets today!

When: Thursday, Sept. 8 • 6 to 8 p.m.
Where: Latitude 30 (across from Avenues Mall)

Dave & Busters
April 21st at 11:30

Members: $25

Non-members: $40

Students: $20

RSVP by noon on April 20th at www.aafjacksonville.org

The Brand Life; using digital to stop advertising and start becoming useful in people’s lives, featuring Jim Hord of J Walter Thompson.

Jim will talk about Nike’s digital strategy of talking to consumers by first creating platforms that fit in to people’s lives. Then by breaking through with campaigns that    resonate with this already-eager audience.

Jim’s work for Microsoft & Nike+ garnered him a 2009 Silver Lion at Cannes, a Bronze One Show Pencil and several Webby Awards.

Join us for an inside look at how the Microsoft & Nike brand reaches out to consumers by fitting their lives.

Jim Hord is Executive Creative Director at JWT. He joined the agency from digital shop R/GA, where he was Executive Creative Director on Nike, overseeing projects on Nike +, Nikewomen, Nike Basketball, NikeID and the Nike brand platform. Jim brings nearly 20 years of experience in the advertising industry, working for top-tier agencies including Y&R, Lowe and DDB. He has a healthy mix of both traditional and non-traditional experience, working on household brand names such as Sony, MetLife, Sunkist, GMC Trucks and SUVs, and LG Electronics. He began his career at DDB Dallas where, at 25, he was the youngest copywriter in the agency’s U.S. network to be promoted to Creative Director. Despite spending his entire advertising career as a trained copywriter, Jim received his bachelor’s degree in graphic design from the University of Denver.

Dave & Busters
$25 members
$35 non-members
$20 students
RSVP www.aafjacksonville.org, by April 26. Please no walk ups.

11:30am Check in/Lunch buffet
12:00pm Program begins

Mitzi DeWolfe is the Southeast Account Executive for EyeWonder.  Before joining EyeWonder, Mitzi was the Southeast Sales Director for Pearson Education, a college textbook and technology company.  Technology has always been of interest to Mitzi and she found a perfect match at EyeWonder where she is able to couple her love for technology with her interest in marketing and advertising.  Her position at EyeWonder is specifically geared to helping advertisers meet their desired interactive goals and metrics.  She works closely with an Ad Ops team and a Design team to make sure every interactive campaign performs at its highest capability.

Mitzi will be discussing Interactive Digital Advertising, how to make an interactive campaign perform at its highest capability and creative best practices.  She will also show several examples of some of the newest Digital Creative executions in the marketplace.

Art and Copy
Presented by AAF Jacksonville and AIGA Jacksonville

Tuesday, March 30, 2010
6:30 pm
5 Points Theater
1028 Park Street
Jacksonville, FL 32204

AAF or AIGA members  $5
Students $5
Non-members $10
(portion of ticket proceeds will benefit Feeding America)

A powerful film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.

“HOW TO FASCINATE.”

Sally Hogshead, a Jacksonville native and award-winning copywriter, asks the question, “why do you vividly remember some brands and products, while most get filed into your mental spam filter?” The answer: fascination.

This question and more were answered at the AAF Jacksonville presents Sally Hogshead luncheon, held at Dave and Busters, February 25. A staggering number of advertising professionals and students from local universities were in attendance for inspiration and guidance to Fascinate in their own community.

Hogshead described the concept behind the her formulated F Score, as well as, enlightened the audience with the meaning and power behind their individual scores.  By the end of her speech, all in attendance were eager to read her new book, “Fascinate,” and learn more intriguing insight into the minds of consumers and advertisers alike.

Want to know how you add up? Calculate your very own F Score here.

Click here for more information on Sally Hogshead and learn how you can Fascinate.