2010 A-List ADDY Award Winners

04 District Four

21 AAF – Jacksonville

SALES PROMOTION

Packaging
02 A Single Unit

Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Bold City Brewery
Title: Mad Manatee IPA

02 B CD, DVD, VHS
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Rhett and Link
Title: Rhett and Link: Up to this Point

Point of Purchase
03 A Counter Top or Attached

Award: Gold ADDY® Award
Entrant: Robin Shepherd
Advertiser: Bold City Brewery
Title: Duke’s Cold Nose Brown Ale Beer Tap
Award: Gold ADDY® Award
Entrant: Robin Shepherd
Advertiser: Bold City Brewery
Title: Killer Whale Cream Ale
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Bold City Brewery
Title: Mad Manatee IPA Tap Handle

03 D Campaign (2-4 of categories 1A-3C)
Award: Gold ADDY® Award
Entrant: Robin Shepherd
Advertiser: Bold City Brewery
Title: Bold City Taps

COLLATERAL MATERIAL

Annual Report

06 B Four-color
Award: Silver ADDY® Award
Entrant: ruckus. advertising + public relations
Advertiser: Baptist Health
Title: Baptist Health Community Benefit Report

Brochure

07 B Four-color
Award: Silver ADDY® Award
Entrant: Burdette Ketchum
Advertiser: APR Energy
Title: APR Energy Brochure

Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: CSX Transportation
Title: CSX Charting Your Future

Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: The Cove at Selva Marina
Title: The Cove at Selva Marina

Publication Design

COLLATERAL MATERIAL

08 E Book Design (Entire Book)

Award: Silver ADDY® Award
Entrant: Wingard Creative
Advertiser: St. Johns RIVERKEEPER
Title: ‘Get Your Feet Wet’ St. Johns RIVERKEEPER Guidebook
Poster
09 A Single
Award: Gold ADDY® Award and Best of Show – Print
Entrant: St. John & Partners
Advertiser: Black Creek Outfitters
Title: Black Creek Unemployment Can’t Swim
Award: Gold ADDY® Award
Entrant: Robin Shepherd
Advertiser: Beaches Gallery Tour
Title: SquidBrush
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Black Creek Outfitters
Title: Black Creek Fed Can’t Swim
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Black Creek Outfitters
Title: Black Creek Housing Can’t Swim
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Southern Ford Dealers
Title: Ford Fusion Hybrid St. Louis/New Orleans
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Southern Ford Dealers
Title: Ford Fusion Hybrid San Fran/Vegas
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Chain Reaction Bikes
Title: Chain Reaction Gas Cap Poster
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Chain Reaction Bikes
Title: Chain Reaction Speedometer Poster
09 B Campaign
Award: Gold ADDY® Award
Entrant: St. John & Partners
Advertiser: Black Creek Outfitters
Title: Black Creek Campaign
Award: Gold ADDY® Award
Entrant: St. John & Partners
Advertiser: Southern Ford Dealers
Title: Ford Fusion Hybrid Campaign
Award: Gold ADDY® Award
Entrant: St. John & Partners
Advertiser: Chain Reaction Bikes
Title: Chain Reaction Bikes Campaign
Special Event Material 10 A Card

COLLATERAL MATERIAL

Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: CSX Transportation
Title: CSX Letterpress Holiday Card Package

10 B Invitation
Award: Gold ADDY®
Award Entrant: Robin Shepherd
Advertiser: Levi & Marisa Ratliff
Title: Once Upon a Daydream

DIRECT MARKETING

Business-to-Business or Consumer, Single

11 A Flat
Award: Silver ADDY®
Award Entrant: Wingard Creative
Advertiser: Davidson Realty
Title: Sneak Peek Saturdays Direct Mail

OUT-OF-HOME

Outdoor Board

14 A Flat
Award: Silver ADDY®
Award Entrant: St. John & Partners
Advertiser: Greater Michigan Ford Dealers
Title: Ford Shop at Home Escape

Award: Silver ADDY®
Award Entrant: St. John & Partner
Advertiser: Greater Michigan Ford Dealers
Title: Ford Shop at Home Taurus

Site

17 B Interior Still or Static
Award: Silver ADDY® Award
Entrant: Burdette Ketchum
Advertiser: Smith, Hulsey & Busey
Title: Airport Duratrans – Suitcases

Campaign

18 Out-of-Home, Campaign
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Greater Michigan Ford Dealers
Title: Ford Shop at Home Campaign

Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Native Sun Natural Foods
Title: Inside & Out

NON-TRADITIONAL ADVERTISING

Single 20 A

NON-TRADITIONAL ADVERTISING

Award: Gold ADDY® Award and Judges Award – Mark
Entrant: St. John & Partners
Advertiser: Southern Ford Dealers
Title: Ford Kingfish Giveaway
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Southern Ford Dealers
Title: Ford Kingfish Display
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Chain Reaction Bikes
Title: Chain Reaction Gas Cap Cling

NEWSPAPER

Full Page

27 B Color (any color besides black)
Award: Silver ADDY® Award
Entrant: The Florida Times-Union
Advertiser: The Florida Times-Union/jacksonville.com
Title: Don’t Fall For It

Newspaper Specialty Advertising

29 A Single Insert (of any type)
Award: Silver ADDY® Award
Entrant: Burdette Ketchum
Advertiser: Baptist Beaches
Title: Care That Amazes – Dr. Rama

Campaign

30 B Color (any color besides black)
Award: Silver ADDY® Award
Entrant: Burdette Ketchum
Advertiser: Baptist Beaches
Title: Care That Amazes

INTERACTIVE MEDIA

Websites, B-to-B Flash

32 C Services
Award: Gold ADDY® Award
Entrant: St. John & Partners
Advertiser: Meridian
Title: Meridian Website

Websites, Consumer Flash

34 B Outlets
Award: Silver ADDY® Award
Entrant: Advantage Design Group
Advertiser: Purdue University Calumet
Title: Purdue Experiential Micro Site

Websites, Consumer HTML/Other

35 A Products
Award: Gold ADDY® Award and Best of Show – Electronic
Entrant: SBS Studios
Advertiser: Twisted Pixel Games
Title: The Maw Web Site

INTERACTIVE MEDIA

Online

36 A Banners / Pop-ups / Screensavers
Award: Silver ADDY® Award
Entrant: SBS Studios
Advertiser: The National Campaign to Prevent Teen and Unwanted Pregnancy
Title: 2009 National Day Widget

36 C Micro or Mini Sites
Award: Gold ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Tailgate Microsite

Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Roadtrip Microsite

Websites / Online

37 Campaign
Award: Judges Award – Larry
Entrant: St. John & Partners
Advertiser: Florida Lottery
Title: Lottery Webisode Campaign

RADIO

Local (one metro)

39 A :30
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: The Florida Times-Union
Title: Florida Times-Union: Bursting With Life

TELEVISION Regional/National TV, Single 47 A Consumer Products
Award: Gold ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Sorvino Irish Family
Award: Gold ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Sorvino No You Don’t
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Willard New Year Celebration
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Sorvino Talk To The Family
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Bruno Gondola

TELEVISION

Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Herschel Big Fan

Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Herschel False Start

Regional/National TV Campaigns

48 A Consumer Products
Award: Gold ADDY® Award and Best of Show – Broadcast
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Sorvino Campaign

Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Herschel Campaign

MIXED/MULTIPLE MEDIA

Consumer, Local 53

Award: Silver ADDY® Award
Entrant: Burdette Ketchum
Advertiser: Baptist Beaches
Title: Baptist Beaches Campaign

Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Southern Ford Dealers
Title: Ford Kingfish Campaign

ADVERTISING FOR THE ARTS

Collateral

55 C Brochure / Sales Kit

Award: Gold ADDY® Award
Entrant: ruckus. advertising + public relations
Advertiser: Nemours BrightStart!
Title: Nemours BrightStart! Early Literacy Curriculum
55 E Poster
Award: Gold ADDY® Award
Entrant: Robin Shepherd
Advertiser: Atlantic Beach Experimental Theater
Title: Forrest
Award: Gold ADDY® Award
Entrant: Robin Shepherd
Advertiser: Earth Day Jacksonville
Title: Love the Earth
Award: Gold ADDY® Award
Entrant: Robin Shepherd
Advertiser: Atlantic Beach Experimental Theater
Title: Hughie

ADVERTISING FOR THE ARTS

Award: Silver ADDY® Award
Entrant: Brunet-García Multicultural Advertising & PR
Advertiser: ¡VIVA! Cinema Latin Film Festival
Title: ¡VIVA! Cinema Latin Film Festival Poster
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Maven Films
Title: Thespians
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Lucero
Title: Lucero
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Beaches Gallery Tour
Title: PaintFish

55 G Cards / Invitations / Announcements


Award: Gold ADDY® Award and Judges Award – Judy
Entrant: Robin Shepherd
Advertiser: Atlantic Beach Experimental Theater
Title: Forrest

Campaign

61 A Single Medium Campaign (for categories 55-60)
Award: Silver ADDY® Award
Entrant: Brunet-García Multicultural Advertising & PR
Advertiser: Ritz Chamber Players
Title: Ritz Chamber Players Promotional Materials

61 B Mixed / Multiple Media Campaign (for categories 55-60)
Award: Silver ADDY® Award
Entrant: Brunet-García Multicultural Advertising & PR
Advertiser: ¡VIVA! Cinema Latin Film Festival
Title: ¡VIVA! Cinema Latin Film Festival Campaign

PUBLIC SERVICE

Collateral

62 D POP or POPS Material (Other than Posters)
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Save Earl!
Title: Save Earl!

ADVERTISING INDUSTRY SELF-

Creative Services and Industry Suppliers

69 F Interactive
Award: Gold ADDY® Award
Entrant: SBS Studios
Advertiser: SBS Studios
Title: SBS Studios Holiday Card: Pimp My Hippo

Award: Gold ADDY® Award
Entrant: St. John & Partners
Advertiser: St. John & Partners
Title: SJ&P Holiday Website

69 J Cards / Invitations / Announcements

ADVERTISING INDUSTRY SELF-

Award: Gold ADDY® Award
Entrant: Robin Shepherd
Advertiser: The Robin Shepherd Group
Title: Overflowing

ELEMENTS OF ADVERTISING

Logo
72
Award: Gold ADDY® Award
Entrant: Brunet-García Multicultural Advertising & PR
Advertiser: Jacksonville Public Library Foundation
Title: Notable Author Series Logo
Award: Silver ADDY® Award
Entrant: Wingard Creative
Advertiser: FLAT FILE Gallery
Title: FLAT FILE Gallery Logo
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Bold City Brewery
Title: Bold City Brewery
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Sweet -n- Flour
Title: Sweet -n- Flour
Illustration
73 A Single
Award: Silver ADDY® Award
Entrant: Brunet-García Multicultural Advertising & PR
Advertiser: Jacksonville Public Library
Title: Jacksonville Public Library Card Awareness Campaign Illustration
Award: Silver ADDY® Award
Entrant: Brunet-García Multicultural Advertising & PR
Advertiser: Jacksonville Public Library Foundation
Title: Cuba Illustration
Illustration
73 B Illustration Campaign
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: The Robin Shepherd Group
Title: Animal Anticipation
Photography

74 C Digitally Enhanced

Award: Silver ADDY® Award
Entrant: Brunet-García Multicultural Advertising & PR
Advertiser: ¡VIVA! Cinema Latin Film Festival
Title: ¡VIVA! Cinema Latin Film Festival Photo
74 D Campaign
Award: Silver ADDY® Award
Entrant: Burdette Ketchum
Advertiser: Baptist Beaches
Title: Baptist Beaches Photography Campaign

STUDENT ADDY Categories

Sales Promotion

S01 A Packaging

Award: Student Gold ADDY®
Entrant: Katherine Riffle
Advertiser: Flagler College
Title: The Kitschen Sink
Award: Student Gold ADDY®
Entrant: Amber Richards
Advertiser: University of North Florida
Title: Rainy Day Wine Labels
Award: Student Silver ADDY®
Entrant: Ashley Shelly
Advertiser: University of North Florida
Title: Zim’s Natural Soda Pop
Collateral Material S02 B Brochure, Annual Report
Award: Student Gold ADDY®
Entrant: Rade Stjepanovic
Advertiser: University of North Florida
Title: Study Abroad
S02 C Poster
Award: Student Silver ADDY®
Entrant: Liza Dixon
Advertiser: Flagler College
Title: Absent Bitmap Typeface Poster
Non-Traditional Advertising

S05
Award: Student Gold ADDY® and Student BEST OF SHOW ADDY®
Entrant: Kristina Cancelmi
Advertiser: Flagler College
Title: Human Trafficking Campaign

Consumer or Trade Publication
S06 A Single
Award: Student Gold ADDY®
Entrant: Ariel Fishel
Advertiser: University of North Florida
Title: Beneful-Playful Life
Award: Student Silver ADDY®
Entrant: Liza Dixon
Advertiser: Flagler College
Title: WD-40 Print Ad

S06 B Campaign (2 – 4 ads)

Award: Student Gold ADDY®
Entrant: Michele Wildey
Advertiser: Flagler
Title: Adopt a Pet
Award: Student Silver ADDY®
Entrant: Aaron O’Brien
Advertiser: Flagler College
Title: Simple Shoes
Award: Student Silver ADDY®
Entrant: Jessica Wyatt
Advertiser: Flagler College
Title: Johnson & Johnson BandAid Campaign

Award: Student Silver ADDY®
Entrant: Jessica Wyatt
Advertiser: Flagler College
Title: Agent Provocateur Ad Campaign

Editorial Design

S09 A Cover
Award: Student Silver ADDY®
Entrant: Liza Dixon
Advertiser: Flagler College
Title: Elevate Magazine Cover

S09 C Series (Covers or spreads or features)

Award: Student Gold ADDY®
Entrant: Emily Christy
Advertiser: flagler college
Title: Integrate Magazine
Award: Student Silver ADDY®
Entrant: Rade Stjepanovic
Advertiser: University of North Florida
Title: Pijetao Magazine
Elements of Advertising

S13 A Logo
Award: Student Silver ADDY®
Entrant: Ansley Randall
Advertiser: Flagler College
Title: Ecologie Airways

Award: Student Silver ADDY®
Entrant: Carrie Marie Green
Advertiser: Flagler College
Title: Small Bites Logo

Award: Student Silver ADDY®
Entrant: Carrie Marie Green
Advertiser: Flagler College
Title: AMCD Logo

S14 A Illustration
Award: Student Gold ADDY®
Entrant: ristina Cancelmi
Advertiser: Flagler College
Title: Through the Looking Glass
Award: Student Silver ADDY®
Entrant: Abbenyi Wa Abbenyi
Advertiser: Flagler College
Title: Poster for the town of Hot Coffee, Mississippi
S16 Animation
Award: Student Silver ADDY®
Entrant: Josh Simpson
Advertiser: University of North Florida
Title: Osprey Film Animation

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