2010 ADDY Award Winners
04 District Four
21 AAF – Jacksonville
SALES PROMOTION
Packaging
02 A Single Unit
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Bold City Brewery
Title: Mad Manatee IPA
02 B CD, DVD, VHS
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Rhett and Link
Title: Rhett and Link: Up to this Point
Point of Purchase
03 A Counter Top or Attached
| Award: | Gold ADDY® Award |
|---|---|
| Entrant: | Robin Shepherd |
| Advertiser: | Bold City Brewery |
| Title: | Duke’s Cold Nose Brown Ale Beer Tap |
| Award: | Gold ADDY® Award |
| Entrant: | Robin Shepherd |
| Advertiser: | Bold City Brewery |
| Title: | Killer Whale Cream Ale |
| Award: | Silver ADDY® Award |
| Entrant: | Robin Shepherd |
| Advertiser: | Bold City Brewery |
| Title: | Mad Manatee IPA Tap Handle |
03 D Campaign (2-4 of categories 1A-3C)
Award: Gold ADDY® Award
Entrant: Robin Shepherd
Advertiser: Bold City Brewery
Title: Bold City Taps
COLLATERAL MATERIAL
Annual Report
06 B Four-color
Award: Silver ADDY® Award
Entrant: ruckus. advertising + public relations
Advertiser: Baptist Health
Title: Baptist Health Community Benefit Report
Brochure
07 B Four-color
Award: Silver ADDY® Award
Entrant: Burdette Ketchum
Advertiser: APR Energy
Title: APR Energy Brochure
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: CSX Transportation
Title: CSX Charting Your Future
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: The Cove at Selva Marina
Title: The Cove at Selva Marina
Publication Design
COLLATERAL MATERIAL
08 E Book Design (Entire Book)
| Award: | Silver ADDY® Award |
| Entrant: | Wingard Creative |
| Advertiser: | St. Johns RIVERKEEPER |
| Title: | ‘Get Your Feet Wet’ St. Johns RIVERKEEPER Guidebook |
| Poster | |
| 09 A Single | |
| Award: | Gold ADDY® Award and Best of Show – Print |
| Entrant: | St. John & Partners |
| Advertiser: | Black Creek Outfitters |
| Title: | Black Creek Unemployment Can’t Swim |
| Award: | Gold ADDY® Award |
| Entrant: | Robin Shepherd |
| Advertiser: | Beaches Gallery Tour |
| Title: | SquidBrush |
| Award: | Silver ADDY® Award |
| Entrant: | St. John & Partners |
| Advertiser: | Black Creek Outfitters |
| Title: | Black Creek Fed Can’t Swim |
| Award: | Silver ADDY® Award |
| Entrant: | St. John & Partners |
| Advertiser: | Black Creek Outfitters |
| Title: | Black Creek Housing Can’t Swim |
| Award: | Silver ADDY® Award |
| Entrant: | St. John & Partners |
| Advertiser: | Southern Ford Dealers |
| Title: | Ford Fusion Hybrid St. Louis/New Orleans |
| Award: | Silver ADDY® Award |
| Entrant: | St. John & Partners |
| Advertiser: | Southern Ford Dealers |
| Title: | Ford Fusion Hybrid San Fran/Vegas |
| Award: | Silver ADDY® Award |
| Entrant: | St. John & Partners |
| Advertiser: | Chain Reaction Bikes |
| Title: | Chain Reaction Gas Cap Poster |
| Award: | Silver ADDY® Award |
| Entrant: | St. John & Partners |
| Advertiser: | Chain Reaction Bikes |
| Title: | Chain Reaction Speedometer Poster |
| 09 B Campaign | |
| Award: | Gold ADDY® Award |
| Entrant: | St. John & Partners |
| Advertiser: | Black Creek Outfitters |
| Title: | Black Creek Campaign |
| Award: | Gold ADDY® Award |
| Entrant: | St. John & Partners |
| Advertiser: | Southern Ford Dealers |
| Title: | Ford Fusion Hybrid Campaign |
| Award: | Gold ADDY® Award |
| Entrant: | St. John & Partners |
| Advertiser: | Chain Reaction Bikes |
| Title: | Chain Reaction Bikes Campaign |
Special Event Material 10 A Card
COLLATERAL MATERIAL
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: CSX Transportation
Title: CSX Letterpress Holiday Card Package
10 B Invitation
Award: Gold ADDY®
Award Entrant: Robin Shepherd
Advertiser: Levi & Marisa Ratliff
Title: Once Upon a Daydream
DIRECT MARKETING
Business-to-Business or Consumer, Single
11 A Flat
Award: Silver ADDY®
Award Entrant: Wingard Creative
Advertiser: Davidson Realty
Title: Sneak Peek Saturdays Direct Mail
OUT-OF-HOME
Outdoor Board
14 A Flat
Award: Silver ADDY®
Award Entrant: St. John & Partners
Advertiser: Greater Michigan Ford Dealers
Title: Ford Shop at Home Escape
Award: Silver ADDY®
Award Entrant: St. John & Partner
Advertiser: Greater Michigan Ford Dealers
Title: Ford Shop at Home Taurus
Site
17 B Interior Still or Static
Award: Silver ADDY® Award
Entrant: Burdette Ketchum
Advertiser: Smith, Hulsey & Busey
Title: Airport Duratrans – Suitcases
Campaign
18 Out-of-Home, Campaign
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Greater Michigan Ford Dealers
Title: Ford Shop at Home Campaign
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Native Sun Natural Foods
Title: Inside & Out
NON-TRADITIONAL ADVERTISING
Single 20 A
NON-TRADITIONAL ADVERTISING
| Award: | Gold ADDY® Award and Judges Award – Mark |
|---|---|
| Entrant: | St. John & Partners |
| Advertiser: | Southern Ford Dealers |
| Title: | Ford Kingfish Giveaway |
| Award: | Silver ADDY® Award |
| Entrant: | St. John & Partners |
| Advertiser: | Southern Ford Dealers |
| Title: | Ford Kingfish Display |
| Award: | Silver ADDY® Award |
| Entrant: | St. John & Partners |
| Advertiser: | Chain Reaction Bikes |
| Title: | Chain Reaction Gas Cap Cling |
NEWSPAPER
Full Page
27 B Color (any color besides black)
Award: Silver ADDY® Award
Entrant: The Florida Times-Union
Advertiser: The Florida Times-Union/jacksonville.com
Title: Don’t Fall For It
Newspaper Specialty Advertising
29 A Single Insert (of any type)
Award: Silver ADDY® Award
Entrant: Burdette Ketchum
Advertiser: Baptist Beaches
Title: Care That Amazes – Dr. Rama
Campaign
30 B Color (any color besides black)
Award: Silver ADDY® Award
Entrant: Burdette Ketchum
Advertiser: Baptist Beaches
Title: Care That Amazes
INTERACTIVE MEDIA
Websites, B-to-B Flash
32 C Services
Award: Gold ADDY® Award
Entrant: St. John & Partners
Advertiser: Meridian
Title: Meridian Website
Websites, Consumer Flash
34 B Outlets
Award: Silver ADDY® Award
Entrant: Advantage Design Group
Advertiser: Purdue University Calumet
Title: Purdue Experiential Micro Site
Websites, Consumer HTML/Other
35 A Products
Award: Gold ADDY® Award and Best of Show – Electronic
Entrant: SBS Studios
Advertiser: Twisted Pixel Games
Title: The Maw Web Site
INTERACTIVE MEDIA
Online
36 A Banners / Pop-ups / Screensavers
Award: Silver ADDY® Award
Entrant: SBS Studios
Advertiser: The National Campaign to Prevent Teen and Unwanted Pregnancy
Title: 2009 National Day Widget
36 C Micro or Mini Sites
Award: Gold ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Tailgate Microsite
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Roadtrip Microsite
Websites / Online
37 Campaign
Award: Judges Award – Larry
Entrant: St. John & Partners
Advertiser: Florida Lottery
Title: Lottery Webisode Campaign
RADIO
Local (one metro)
39 A :30
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: The Florida Times-Union
Title: Florida Times-Union: Bursting With Life
TELEVISION Regional/National TV, Single 47 A Consumer Products
| Award: | Gold ADDY® Award |
|---|---|
| Entrant: | St. John & Partners |
| Advertiser: | Zaxby’s |
| Title: | Zaxby’s Sorvino Irish Family |
| Award: | Gold ADDY® Award |
| Entrant: | St. John & Partners |
| Advertiser: | Zaxby’s |
| Title: | Zaxby’s Sorvino No You Don’t |
| Award: | Silver ADDY® Award |
| Entrant: | St. John & Partners |
| Advertiser: | Zaxby’s |
| Title: | Zaxby’s Willard New Year Celebration |
| Award: | Silver ADDY® Award |
| Entrant: | St. John & Partners |
| Advertiser: | Zaxby’s |
| Title: | Zaxby’s Sorvino Talk To The Family |
| Award: | Silver ADDY® Award |
| Entrant: | St. John & Partners |
| Advertiser: | Zaxby’s |
| Title: | Zaxby’s Bruno Gondola |
TELEVISION
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Herschel Big Fan
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Herschel False Start
Regional/National TV Campaigns
48 A Consumer Products
Award: Gold ADDY® Award and Best of Show – Broadcast
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Sorvino Campaign
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Herschel Campaign
MIXED/MULTIPLE MEDIA
Consumer, Local 53
Award: Silver ADDY® Award
Entrant: Burdette Ketchum
Advertiser: Baptist Beaches
Title: Baptist Beaches Campaign
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Southern Ford Dealers
Title: Ford Kingfish Campaign
ADVERTISING FOR THE ARTS
Collateral
55 C Brochure / Sales Kit
| Award: | Gold ADDY® Award |
| Entrant: | ruckus. advertising + public relations |
| Advertiser: | Nemours BrightStart! |
| Title: | Nemours BrightStart! Early Literacy Curriculum |
| 55 E Poster | |
| Award: | Gold ADDY® Award |
| Entrant: | Robin Shepherd |
| Advertiser: | Atlantic Beach Experimental Theater |
| Title: | Forrest |
| Award: | Gold ADDY® Award |
| Entrant: | Robin Shepherd |
| Advertiser: | Earth Day Jacksonville |
| Title: | Love the Earth |
| Award: | Gold ADDY® Award |
| Entrant: | Robin Shepherd |
| Advertiser: | Atlantic Beach Experimental Theater |
| Title: | Hughie |
ADVERTISING FOR THE ARTS
| Award: | Silver ADDY® Award |
|---|---|
| Entrant: | Brunet-García Multicultural Advertising & PR |
| Advertiser: | ¡VIVA! Cinema Latin Film Festival |
| Title: | ¡VIVA! Cinema Latin Film Festival Poster |
| Award: | Silver ADDY® Award |
| Entrant: | Robin Shepherd |
| Advertiser: | Maven Films |
| Title: | Thespians |
| Award: | Silver ADDY® Award |
| Entrant: | Robin Shepherd |
| Advertiser: | Lucero |
| Title: | Lucero |
| Award: | Silver ADDY® Award |
| Entrant: | Robin Shepherd |
| Advertiser: | Beaches Gallery Tour |
| Title: | PaintFish |
55 G Cards / Invitations / Announcements
Award: Gold ADDY® Award and Judges Award – Judy
Entrant: Robin Shepherd
Advertiser: Atlantic Beach Experimental Theater
Title: Forrest
Campaign
61 A Single Medium Campaign (for categories 55-60)
Award: Silver ADDY® Award
Entrant: Brunet-García Multicultural Advertising & PR
Advertiser: Ritz Chamber Players
Title: Ritz Chamber Players Promotional Materials
61 B Mixed / Multiple Media Campaign (for categories 55-60)
Award: Silver ADDY® Award
Entrant: Brunet-García Multicultural Advertising & PR
Advertiser: ¡VIVA! Cinema Latin Film Festival
Title: ¡VIVA! Cinema Latin Film Festival Campaign
PUBLIC SERVICE
Collateral
62 D POP or POPS Material (Other than Posters)
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Save Earl!
Title: Save Earl!
ADVERTISING INDUSTRY SELF-
Creative Services and Industry Suppliers
69 F Interactive
Award: Gold ADDY® Award
Entrant: SBS Studios
Advertiser: SBS Studios
Title: SBS Studios Holiday Card: Pimp My Hippo
Award: Gold ADDY® Award
Entrant: St. John & Partners
Advertiser: St. John & Partners
Title: SJ&P Holiday Website
69 J Cards / Invitations / Announcements
ADVERTISING INDUSTRY SELF-
Award: Gold ADDY® Award
Entrant: Robin Shepherd
Advertiser: The Robin Shepherd Group
Title: Overflowing
ELEMENTS OF ADVERTISING
| Logo | |
| 72 | |
| Award: | Gold ADDY® Award |
| Entrant: | Brunet-García Multicultural Advertising & PR |
| Advertiser: | Jacksonville Public Library Foundation |
| Title: | Notable Author Series Logo |
| Award: | Silver ADDY® Award |
| Entrant: | Wingard Creative |
| Advertiser: | FLAT FILE Gallery |
| Title: | FLAT FILE Gallery Logo |
| Award: | Silver ADDY® Award |
| Entrant: | Robin Shepherd |
| Advertiser: | Bold City Brewery |
| Title: | Bold City Brewery |
| Award: | Silver ADDY® Award |
| Entrant: | Robin Shepherd |
| Advertiser: | Sweet -n- Flour |
| Title: | Sweet -n- Flour |
| Illustration | |
| 73 A Single | |
| Award: | Silver ADDY® Award |
| Entrant: | Brunet-García Multicultural Advertising & PR |
| Advertiser: | Jacksonville Public Library |
| Title: | Jacksonville Public Library Card Awareness Campaign Illustration |
| Award: | Silver ADDY® Award |
| Entrant: | Brunet-García Multicultural Advertising & PR |
| Advertiser: | Jacksonville Public Library Foundation |
| Title: | Cuba Illustration |
| Illustration |
73 B Illustration Campaign
| Award: | Silver ADDY® Award |
| Entrant: | Robin Shepherd |
| Advertiser: | The Robin Shepherd Group |
| Title: | Animal Anticipation |
| Photography |
74 C Digitally Enhanced
| Award: | Silver ADDY® Award |
| Entrant: | Brunet-García Multicultural Advertising & PR |
| Advertiser: | ¡VIVA! Cinema Latin Film Festival |
| Title: | ¡VIVA! Cinema Latin Film Festival Photo |
| 74 D Campaign | |
| Award: | Silver ADDY® Award |
| Entrant: | Burdette Ketchum |
| Advertiser: | Baptist Beaches |
| Title: | Baptist Beaches Photography Campaign |
STUDENT ADDY Categories
Sales Promotion
S01 A Packaging
| Award: | Student Gold ADDY® |
|---|---|
| Entrant: | Katherine Riffle |
| Advertiser: | Flagler College |
| Title: | The Kitschen Sink |
| Award: | Student Gold ADDY® |
| Entrant: | Amber Richards |
| Advertiser: | University of North Florida |
| Title: | Rainy Day Wine Labels |
| Award: | Student Silver ADDY® |
| Entrant: | Ashley Shelly |
| Advertiser: | University of North Florida |
| Title: | Zim’s Natural Soda Pop |
Collateral Material S02 B Brochure, Annual Report
| Award: | Student Gold ADDY® |
| Entrant: | Rade Stjepanovic |
| Advertiser: | University of North Florida |
| Title: | Study Abroad |
| S02 C Poster | |
| Award: | Student Silver ADDY® |
| Entrant: | Liza Dixon |
| Advertiser: | Flagler College |
| Title: | Absent Bitmap Typeface Poster |
Non-Traditional Advertising
S05
Award: Student Gold ADDY® and Student BEST OF SHOW ADDY®
Entrant: Kristina Cancelmi
Advertiser: Flagler College
Title: Human Trafficking Campaign
Consumer or Trade Publication
| S06 A Single | |
| Award: | Student Gold ADDY® |
| Entrant: | Ariel Fishel |
| Advertiser: | University of North Florida |
| Title: | Beneful-Playful Life |
| Award: | Student Silver ADDY® |
| Entrant: | Liza Dixon |
| Advertiser: | Flagler College |
| Title: | WD-40 Print Ad |
S06 B Campaign (2 – 4 ads)
| Award: | Student Gold ADDY® |
|---|---|
| Entrant: | Michele Wildey |
| Advertiser: | Flagler |
| Title: | Adopt a Pet |
| Award: | Student Silver ADDY® |
| Entrant: | Aaron O’Brien |
| Advertiser: | Flagler College |
| Title: | Simple Shoes |
| Award: | Student Silver ADDY® |
| Entrant: | Jessica Wyatt |
| Advertiser: | Flagler College |
| Title: | Johnson & Johnson BandAid Campaign |
Award: Student Silver ADDY®
Entrant: Jessica Wyatt
Advertiser: Flagler College
Title: Agent Provocateur Ad Campaign
Editorial Design
S09 A Cover
Award: Student Silver ADDY®
Entrant: Liza Dixon
Advertiser: Flagler College
Title: Elevate Magazine Cover
S09 C Series (Covers or spreads or features)
| Award: | Student Gold ADDY® |
|---|---|
| Entrant: | Emily Christy |
| Advertiser: | flagler college |
| Title: | Integrate Magazine |
| Award: | Student Silver ADDY® |
| Entrant: | Rade Stjepanovic |
| Advertiser: | University of North Florida |
| Title: | Pijetao Magazine |
Elements of Advertising
S13 A Logo
Award: Student Silver ADDY®
Entrant: Ansley Randall
Advertiser: Flagler College
Title: Ecologie Airways
Award: Student Silver ADDY®
Entrant: Carrie Marie Green
Advertiser: Flagler College
Title: Small Bites Logo
Award: Student Silver ADDY®
Entrant: Carrie Marie Green
Advertiser: Flagler College
Title: AMCD Logo
S14 A Illustration
| Award: | Student Gold ADDY® |
| Entrant: | ristina Cancelmi |
| Advertiser: | Flagler College |
| Title: | Through the Looking Glass |
| Award: | Student Silver ADDY® |
| Entrant: | Abbenyi Wa Abbenyi |
| Advertiser: | Flagler College |
| Title: | Poster for the town of Hot Coffee, Mississippi |
| S16 Animation | |
| Award: | Student Silver ADDY® |
| Entrant: | Josh Simpson |
| Advertiser: | University of North Florida |
| Title: | Osprey Film Animation |
