What are the ADDY Awards?
Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tier, national competition. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising. Founded in Florida in 1960, the ADDY Awards is the advertising industry’s largest and most representative creative competition and attracts over 50,000 entries every year.
All across the country, local entrants vie for recognition for creating the very best advertising in their markets. Local winners then compete in one of 15 district competitions. District winners are then forwarded to the national ADDY Awards competition. Entry in your local ADDY competition is the first step toward winning a national ADDY.
The ADDY competition supports our entire profession, because the AAF, its local and district affiliates use the proceeds to enhance advertising through public service, internships, advocacy groups, advertising education, and consumer awareness.
Selection of the most creative entries in each category is done by a panel of experienced judges who evaluate all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in the category in your market.
How To Enter
Visit the ADDY Competition website and click on “Enter.” You will be directed to your local competition site for registration and to log in as an entrant. Review the 2012 ADDY Categories list to find where your work should compete, and follow the simple drop-down menus to enter your information. Make sure you credit the members of your creative team so they will be properly recognized on your awards, in press releases and other AAF winner publications. Submission of entries acknowledges the right of the AAF to use them for publication, exhibition and marketing of the ADDY show.
Deadlines for 2012
ALL ENTRIES ARE DUE NO LATER THAN 5 P.M. ON JANUARY 12, 2012.
After preparing your entries in the manner outlined in the Call For Entries Guide, deliver your entries, before the deadline, to the Jacksonville Fairgrounds. Since you must enter your local ADDY competition to be eligible for the district and national competition, it is important that you do not miss this deadline.
Eligibility
All work entered in the ADDY competition must have first appeared in the media between January 1 and December 31, 2011. Entries must be “new” creative. That is, the copy must be completely different from that used in any previous ads. The same headline with different body copy does not qualify. Entries must be submitted in the CBSA, DMA or MSA of the entrant as defined by Arbitron or Nielsen for your local market. In the event that there are entrants located in markets not served by a local ADDY affiliated show, the acceptance, processing, judging, forwarding and fees of those entries will be decided by the governing body of the district in which the entrant is located.
“Real” Advertising
The expressed intent of the ADDY Awards competition is to recognize and reward creative excellence in the legitimate everyday workplace of advertising. Occasionally, an entry is submitted that appears to have been created outside the conventional agency-to-client-to-media marketing structure; as if the entry was created solely for the purpose of winning an award. This type of work is not accepted. All entries, with the exceptions of Public Service Advertising, Advertising for the Arts and Industry Self-Promotion, must be the product of paid creative services and media placement in the normal course of business.
Copyright infringement and/or plagiarism, intentional or unintentional, will result in the disqualification and, if applicable, removal of awards from any entry deemed in violation with entry fees forfeited.
Entry Fees
|
Entry Level
|
Member
|
Non-member
|
Students
|
|---|---|---|---|
| Single Entry (Early Bird) | $60 | $140 | $20 |
| Campaign (Early Bird) | $75 | $170 | $35 |
| Single Entry | $70 | $140 | $25 |
| Campaign | $85 | $170 | $40 |
Since there is a considerable savings in entry fees for AAF members, you should consider joining your local organization. Some of the benefits of membership include: personal and professional development through regular meetings and workshops, networking opportunities, a voice in legislative issues, and member discounts on business-related services.
How to Win a National ADDY
Only work that has won a Gold ADDY or a Silver ADDY in a local ADDY competition will be eligible for entry into the District competitions. Only work that has won a Gold ADDY or a Silver ADDY in a District ADDY competition will be eligible for entry into the National competition.
If your entry wins a Gold ADDY at the local competition, it will be automatically forwarded to the District competition with fees paid by the local AAF Chapter (AAF-Jacksonville). Should the entry win Gold again at the district level, it will be forwarded to the National competition with fees paid by the district.
If your entry is awarded a Silver ADDY at the local or district level, you have won the right to compete at the next level of competition and may choose to pay the applicable entry fee in order to be forwarded. You will be contacted with information regarding your entries that qualify to be forwarded to the next level of competition, entry fees, due dates and how to submit payment.
Questions?
If you have any questions about entering or how the ADDY competition works, contact our local ADDY Chair.
Tags: 2012 ADDY Awards
