The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon an outstanding member of their community.

For many local clubs, awarding the AAF Silver Medal is the highlight of their year. It enhances the image of advertising by recognizing a locally well-known person for their advertising and community involvement.

Contribution to His/Her Company

The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service.

Creative Ability

The recipient must have shown a consistent, high degree of original thinking in their field.

Contributions to the General Advancement of Advertising

The recipient must have worked to increase the stature and raise the standards of the advertising profession.

Contributions to the Community

The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.

Learn more about submitting Nominations for the 2016 Silver Medal 

Past AAF Jacksonville Silver Medal Recipients

2015-2016 Gayle Hart 

2012-2013 Shane Santiago 

2011-2012 Susan Waldeck

2010-2011 Jorge Brunet-García

2009-2010 Marla Lucas

2008-2009 Jan Korb

2007-2008 John Caraway

2006-2007 William Cook

2005-2006 Tom Schifanella

2004-2005 Melanie Husk

2003-2004 Kurtis Loftus

2002-2003 Dan St. John

2001-2002 Robin Shepherd