The Jacksonville Jaguars reach more audiences than just football fans. Find out how their ticket sales have continued to increase by testing new marketing strategies and understanding the data.
In this session VP of Marketing and Digital Media for the Jacksonville Jaguars, Steve Ziff (@SteveZiff), will show you how the marketing team manages to introduce new fans to football by testing new strategies such as their PokemonGo campaign, Duval Dash, Jaguars Black and more. Steve will go over marketing data from actual campaigns to show you how to analyze the data to capture your next fan.
Make sure to arrive early to park and place your food order (included in ticket price)!
Steve Ziff joined the Jacksonville Jaguars as Vice President, Marketing & Digital Media in September of 2014. Steve is responsible for all areas of marketing, creative, and digital media, including jaguars.com and social media.
Prior to joining the Jaguars, Ziff worked for the San Diego Padres as Senior Vice President, Sales & Service, responsible for the sales and development of ticketing, premium seating & suites, and all non-ballpark events and concerts.
Prior to joining the Padres, Ziff served as Senior Vice President of Marketing & Brand Strategy for the Florida Panthers & the BB&T Center, overseeing all areas of marketing, creative, partner brand activation, game presentation, grassroots & fan development, and community development for the Club and the Arena, as well as the Florida Panthers Foundation. His responsibilities also included generating new revenue streams and leveraging partnerships for the Panthers and Sunrise Sports & Entertainment.
Before joining Sunrise Sports & Entertainment in April of 2007, Ziff spent 2 years at Office Depot leading their retail, local, and college marketing for North American stores. Ziff also has 7 years of experience with Alloy Marketing Media and AMP Agency, based in Boston, MA, leading strategic development and execution of national marketing promotions for some of the largest Fortune 500 brands including Reebok, Verizon Wireless, Volkswagen, Heineken, Dunkin Donuts, and New Balance.
A native of South Florida, Ziff received his B.S. in Marketing from the University of Central Florida..
Thursday, October 20, 2016
11:30 AM-1:00 PM: Program
1028 Park St.
Jacksonville, FL 32204
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