By John Weidner
Businesses are scared of Snapchat…and it’s easy to understand why.
Any initial brainstorming by a company on how to utilize Snapchat probably includes the frightening thought of executives and business leaders awkwardly balancing marketing their business while spewing a rainbow from their mouth.
However, you can rest assured that most customers don’t want to be tortured by these images either. And there’s a lot more appeal to Snapchat than just watching someone slap crazy graphics over their face.
SO, WHAT IS SNAPCHAT?
Snapchat is an image messaging device that was first released as a mobile application in 2011. All content on the platform is created, and lives exclusively on Snapchat. And unlike any other mainstream social network, content disappears 24 hours after it is created.
Any college student will tell you that Snapchat is dominated by millennials. As of 2016, 77% of its 200 million users are between the ages of 18 and 35. With over 6 billion video views per day, Snapchat has seen faster growth in its first five years than Facebook, Twitter, and Instagram.
So although you may not be sending dozens of videos to your friends and family through Snapchat each day, your neighbors, nephews and nieces who are have made it the second most active network behind Facebook.
HOW DO I USE IT FOR MY BUSINESS?
You may be asking yourself now, “If the main focus of our business on Snapchat isn’t to engage in all of the funny face shenanigans, than what is it?” Well, that really depends on what type of business you are. If it seems that Snapchat might not be a good fit for every business, that’s because it’s true. Unlike Facebook and Twitter, it’s a little bit harder for businesses to figure out how they can best benefit from Snapchat. However, once they locate the right use, the potential for significant impact is very high. Here’s a look at some common business strategies:
- Geofilters – These allow you place a tag on a certain time, place, temperature and date. Any unique filter that you create can be used by other Snapchaters. The goal here is to create a cool looking image, make it pertinent to the target group at whatever location or variable you chose, and include your branding in the image. For example: imagine a geofilter targeted for the location date and time of next year’s Superbowl. You can target people where they are most likely to receive your message.
- Vlog – Snapchat is a great medium to show some of the human aspect behind your product. Of course, some of the vampire and unicorn filters are a little too silly for business users.
- Direct Targeting- VaynerMedia owner and social media star Gary Vaynerchuk raves about Snapchat for the fact that it allows you to have an actual one on one connection with your customers from anywhere in the world on a platform that they use without risking your personal privacy.
Okay, so we’ve given you some basics about Snapchat, but how do I start really applying this to me. Well how does attending a luncheon led by one of the world’s leading Snapchat strategists sound?
In this session, social media strategist Carlos Gil will show you how to get started on Snapchat for business, including strategies for building your following, examples of notable brands using the platform, why re-purposing Snapchat content across other platforms is important and actionable steps for creating micro-content for short form storytelling.
You will walk away from this session with actionable insights which will help gain up to 25% higher engagement per post on Snapchat over other social networks as well as an understanding of converting Snapchat views to website traffic and sales.
So when and where is it?
Thursday, August 18, 2016 from 11:45 AM to 1:00 PM (EDT) – Add to Calendar
Sun-Ray Cinema – 1028 Park St, Jacksonville, FL 32204 – View Map
About John Weidner
Digital Media Specialist
Crafting creative messaging that inspires people…this is what drives John Weidner.
John is a digital marketer based in Jacksonville, FL who specializes in content marketing, social media marketing, and digital content management. He currently works as a member of the marketing department of Jacksonville-based health care provider Brooks Rehabilitation.
In addition to his focus on health care, John also has several years of experience creating content for various local news publications and professional and collegiate sports organizations. John has a Bachelor’s in Communications from the University of North Florida, and is currently pursuing a Master of Business Administration degree with a focus on marketing at UNF.