August Program: Snapchat for Business
Did you know that Snapchat is the fastest growing social network? With 200 million users and 10 billion daily video views, Snapchat is one of the fastest growing and most engaged social platforms.
In this session, social media strategist Carlos Gil will show you how to get started on Snapchat fur business, including strategies for building your following, examples of notable brands using the platform, why re-purposing Snapchat content across other platforms is important and actionable steps for creating micro-content for short form storytelling. You will walk away from this session with actionable insights which will help gain up to 25% higher engagement per post on Snapchat over other social networks as well as an understanding of converting Snapchat views to website traffic and sales.
Make sure to arrive early to park and place your food order (included in ticket price)!
Carlos Gil is the Global Head of Social Media for BMC Software. Previously, he served as Senior Social Marketing Manager for LinkedIn. His proven track record includes leading consumer-facing digital and social media programs as Social Media Manager for Winn-Dixie where he developed strategy and led the launch of all Winn-Dixie’s social channels, social listenings, and blogger influencer program. In addition, Carlos served as the Head of Digital Marketing for Save-A-Lot food stories. A true digital native, Carlos maintains an active presence on Twitter, Snapchat,YouTube and has spoken at dozens of industry conferences including Social Media Marketing World and SXSW. Carlos previously called Jacksonville “home” from 2006 to 2014.
Thursday, August 18, 2016
11:45 AM-1:00 PM: Program
1028 Park St.
Jacksonville, FL 32204