November Program: Look at Me When I’m Talking to You
Failing To Reach Your Audience?
When the new consumer is cynical, apathetic, elusive and over-stimulated, you have to risk everything to break through and come up with new rules for attracting them back to brands. Jason Sperling is doing just that with his first-ever Instagram Book, an illustrated account, titled, “Look at Me When I’m Talking to You.”
“Look at Me When I’m Talking to You” examines the challenges facing the advertising industry today, and suggests innovative and effective ways to break through the clutter, “inspiring care amidst consumer apathy, and fostering loyalty from an increasingly discerning and departing audience.”
Jason will join us to discuss approaches to reaching and connecting with your audiences despite the overstimulation they are bombarded with daily. Join us for this program which is sure to be humorous, insightful and colorful. Join the conversation by using the hashtag #lookatmebook and follow the book on Instagram for the daily posts and tips.
Meet Our Guest Speaker: Jason Sperling
Jason Sperling is Executive Creative Director at RPA. He led Honda’s Cannes-winning “Project Drive-In”, an effort to save the American drive-in and the “Matthew’s Day Off” 2012 Super Bowl spot, called one of the all-time best Super Bowl spots by the NY Post and Entertainment Weekly.
Before joining RPA, Jason was Creative Director at TBWA\Media Arts Lab, where he helped create Apple’s iconic “Mac vs. PC” campaign, declared “Campaign of the Decade” by Adweek.
Thursday, November 19, 2015
11:30 AM: Networking & Check-In
12:00 PM-1:00 PM: Program
Crowne Plaza Jacksonville-Riverfront
1201 Riverplace Boulevard
Jacksonville, FL 32207