September Program: Marketing to the New Cultural Mix

Are You Considering All of Your Customers?

Susan Saurage-Altenloh has spent over two decades exploring the characteristics and values of the American population. As one of the premier marketing research resources in the U. S., her firm provides critical data for some of the largest marketing campaigns – currently underway – across the country.

Each decade, our American population becomes more diverse. For example, generational preferences change, lifestyle choices expand, and ethnic traditions are often adopted by the population at large. All of these key influences have a direct impact on consumer decisions. Faced with such a varied and fluid population, how do we identify the right customers?

Susan Saurage-Altenloh helps us explore the current market segments, talk about how they are evolving and look at the best ways to reach each one. During the luncheon, “Marketing to the New Cultural Mix,” she helps answer the below questions:

  • How is our cultural mix changing?
  • What effect does it have on today’s promotional strategies?
  • What changes can we expect for the future?

You will walk away from this presentation with detailed descriptions of America’s key cultural consumer groups and the most effective strategies for reaching them.

Meet Our Guest Speaker: Susan Saurage-Altenloh

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Susan Saurage-Altenloh

Susan Saurage-Altenloh specializes in designing research strategies and producing results that meet clients’ information needs – completely and exactly. Her 20+ years of experience include facilitating more than 15,000 qualitative sessions, completing thousands of quantitative survey and hybrid projects, and securing a reputation for producing reliable, timely, applicable results.

The firm, which stays on the early adoption curve of new techniques and methodologies, has won several national and regional awards for its creative and unique research approaches to secure critical, usable information for marketing and strategic planning purposes. Susan has gathered actionable data for a client list that includes nationally known medical facilities, large manufacturers and refineries, prominent financial institutions, municipal and national governmental agencies, and advertising / marketing firms. Some clients include Tenet Health, Conoco, Environmental Protection Agency, HP/Compaq, State of Louisiana & Texas, and Exxon.

Event Details

Thursday, September 17, 2015
11:30 AM: Networking & Check-In
12:00 PM-1:00 PM: Program

Crowne Plaza Jacksonville-Riverfront
1201 Riverplace Boulevard
Jacksonville, FL 32207

***Bring your friends! JAMA Members can also enjoy a special early-bird rate of $20***

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