May Program: Digital Advertising Essentials
Are You Maximizing Digital Advertising Potential?
Digital advertising is a moving target. As advertisers and marketers, we need to stay informed on current trends to be able to understand the landscape and make recommendations to maximize budgets and ROI—as well as reach our target audiences where they live and play online.
Our May program is designed to give both agencies, marketing professionals and business owners better baseline knowledge of online advertising basics such as search engine optimization, Google AdWords, and pay-per-click advertising.
Additionally, we will explore the “need to know now” digital tactics such as ad retargeting and programmatic advertising. Don’t miss another opportunity to unleash your brand’s full digital potential!
Meet Our Guest Speaker: Tyler Ervin
Tyler Ervin currently serves as Director of Enterprise Sales for Varick Media Management, a leading demand side platform (DSP) based in New York City. Throughout his career, Tyler has worked with marketers of all sizes to help evaluate and activate digital advertising technology to increase efficiency and efficacy in the digital ecosystem.
Prior to joining Varick Media Management, Tyler has held pivotal sales positions with video DSP Videology and display DSP Lucidmedia.
Thursday, May 14, 2015
11:30 AM: Networking & Check-In
12:00 PM-1:00 PM: Program
Crowne Plaza Riverfront
1201 Riverplace Blvd
*Free Parking under hotel*
- AAF Member: $15
- Non-Member: $25
- Students: $15