February 11, 2012
7 to 11 p.m.
The Cummer Museum of Art & Gardens
829 Riverside Avenue

AAF-Jacksonville invites you to the 2012 ADDY Awards and Un-Masquerade Gala for a night of mystery, intrigue and the golden reveal, where the talent behind Jacksonville’s best advertising will be unmasked.

Doors open at 7 p.m.
ADDY Awards Presentation begins at 8:15 p.m.
Dancing and merriment to follow until 11 p.m.

Your ticket includes entry to the event, heavy hors d’oevres and two drink tickets. Cash bar. Open bar will be available at the door for an additional $10. Conventional and not-so-conventional masks encouraged. Tiffany Manning will be on hand to document the evening. Come dressed to impress, as the attendee with the best guise will be awarded the MASKY Award!

You can also also join and invite your friends the the event on Facebook!

Contact Aerien Kloske (akloske@brunetgarcia.com) for more information.

PLEASE NOTE:
Membership expires on December 31 of each year. Only those who have renewed their membership for the 2012 year are eligible for a member ticket.
Guests, spouses and significant others (even if accompanying a member) will need a non-member ticket.
Interested in becoming a member? Sign up here!

For more than 40 years, Bowl for Kids’ Sake has supported Big Brothers Big Sisters agencies throughout the country, serving as their premier fundraising “Thank You” party. After months of raising awareness and funds, our local agencies thank their volunteers with a Bowl for Kids’ Sake party at their local bowling center. This year, Bowl for Kids’ Sake will be held at Latitude 30, the premier bowling alley of Jacksonville. This year also is the first ever Midnight Bowl, intended to draw a younger crowd to participate. Midnight Bowl will help raise money to ensure the continuation of supportive adult mentoring into the lives of every child in Northeast Florida who would benefit from having a Big Brother or Big Sister. AAF-Jacksonville and Big Brothers Big Sisters of Northeast Florida are partnering up to make this possible.

The Challenge

Design a poster to make an impact. AAF-Jacksonville and Big Brothers Big Sisters of Northeast Florida have teamed up this year to promote their Bowl For Kids’ Sake: Midnight Bowl, a fundraiser for the continued mentoring of children within the Jacksonville community. This year Bowl for Kids’ Sake will be held at Latitude 30 and will also offer its first ever Midnight Bowl to draw a younger crowd to participate. To aid in Big Brothers Big Sisters’ efforts in making it a successful event, AAF-Jacksonville is lending a hand, and calling all designers — novice to pro — to design their Midnight Bowl poster for 2012.

Eligibility

Everyone is encouraged to participate! All we ask is that each composition be original. They can’t infringe the publicity or privacy rights of any individual, living or deceased, or otherwise impinge upon any person’s personal or proprietary rights. By participating in this contest, you agree to abide and be bound by the contest rules and decisions of AAF-Jacksonville and Big Brothers Big Sisters of Northeast Florida, which are final in all matters relating to the contest.

Guidelines & Materials

Poster size must be 11″ wide by 17″ high. The design must incorporate the Big Brothers Big Sisters and Bowl For Kids’ Sake logos, which can be downloaded here. You will also need to download and submit a disclaimer for your work.

Submission

Files must be entered in PDF format and sent to Eric Baskauskas at ericb@cfmedia.net, along with the signed disclaimer before 12pm on February 15, 2012 to be entered. For more information, please visit the Bowl For Kids’ Sake website or contact Eric Baskauskas, AAF-Jacksonville Public Service Chair.

Deadline

All submissions must be made before noon on Wednesday, February 15, 2012.

Prizes

Grand Prize: $50 check; mention on AAF-Jacksonville website, newsletter and social media (with photo); prints of their work, with name
Runner Up: $50 check; mention on AAF-Jacksonville website and social media
Honorable Mention: Mention on AAF-Jacksonville website and social media

Then join us for Bowl For Kids’ Sake 2012 — Midnight Bowl!

Date: Saturday, February 25
Time: Midnight to 2 a.m.
Place: Latitude 30 (10370 Phillips Hwy.)
Details: More coming soon!

Questions?

If you have any questions about the contest or AAF-Jacksonville’s involvement, contact Eric Baskauskas at ericb@cfmedia.net or 904-232-3001, ext.406.

If you have questions about Bowl For Kids’ Sake or Big Brothers Big Sisters, contact Dawn Robbins at drobbins@bbbsnefl.org or 904-727-9797, ext.252.

AAF-Jacksonville is proud to announce the call for applications for our 2012 Scholarship. The purpose of the scholarship is to encourage personal growth and knowledge and is available to any student who is majoring, or planning to major, in:

• advertising
• communications
• marketing
• fine arts
• or other related fields of study

Applicants must be enrolled at one of the following Florida higher education academies:

• University of North Florida
• Jacksonville University
• Flagler College
• The Art Institute of Jacksonville

The Scholarship Committee of AAF-Jacksonville will review all complete applications. The deadline for applications for this scholarship is February 3, 2012 at 5 p.m. and the winner will be announced during the ADDY Awards on February 11, 2012. The decision of the Scholarship Committee is final. The funds will be assigned to and administered by the applicant’s college, university or art institution. Should the chosen applicant drop out of school, any unused portion of the scholarship will be returned to AAF-Jacksonville.

How to Apply

To apply, complete the following steps:

• Download the 2012 Scholarship application and complete it in its entirety.
• Write a brief essay, in 500 words or less, including your career objectives, background, needs, leadership activities and membership in organizations (if any).
• Secure two (2) letters of recommendation.
• Gather everything together and send it in before the deadline of February 3, 2012 at 5 p.m. See below for ways to submit your application.

Submitting Your Application

By Mail:
Client Focused Media
c/o Moses Floyd
100 Festival Park Avenue
Jacksonville, FL 32202
* Remember to include all the elements for applying — the application form, 500-word essay and two letters of recommendation!

By Fax:
Fax to 904-232-3003
Attention: Moses Floyd
* Remember to include all the elements for applying — the application form, 500-word essay and two letters of recommendation!

By E-mail:
E-mail to Moses Floyd at mfloyd@cfmedia.net
Attach documents in Word (.doc) or PDF format ONLY
* Remember to include all the elements for applying — the application form, 500-word essay and two letters of recommendation!

E-mail Option for Letters of Recommendation

If your letters of recommendation are going to be sent via e-mail, you may ask the sender (the person making the recommendation for you) to send them directly to Moses Floyd, AAF-Jacksonville Education Chair, at mfloyd@cfmedia.net. Forwarded e-mails will not be accepted and all recommendations must be received before 5:00 p.m. on Friday, February 3, 2012.

Deadline

ALL APPLICATIONS MUST BE RECEIVED BEFORE 5 P.M. ON FRIDAY, FEBRUARY 3, 2012.
This is not the day to send it — it has to be in our office on Friday, February 3 at 5 p.m!

Questions?

If you have any questions, please contact our Education Chair, Moses Floyd.
He can be reached at mfloyd@cfmedia.net or 904-232-3001, ext. 405.

Don’t let your questions keep you from applying — we’re here to help you!

The deadline for entering this year’s ADDY Awards is right around the corner! Don’t miss this opportunity to be recognized for the hard work you did during 2011. You can enter online any time between now and January 12, then be sure to bring your pieces (packed in ADDY entry envelopes) to the Jacksonville Fairgrounds between 4 and 7 p.m. on January 12.

This is the deadline you don’t want to miss — it’s last call for ADDYs, y’all!

Enter before 7 p.m. on January 12 or kiss your ADDY goodbye!

Are location-based advertising channels like Foursquare profitable? Is mobile or online video right for every client? Join us on Thursday, January 19 when guest speaker Geoff Halsema, author of 30 Days to Digital Media Expertise, provides a formula to help audiences determine which new media advertising channels are right for each client.

Audiences will learn:

• The strategic framework to integrate new media into advertising campaigns
• Evaluation techniques for new media advertising channels (mobile, video, local search)
• Understanding audience selection and targeting in the new media landscape
• New Media measurement – metrics for success
• Best practices in new media advertising

PLUS … All attendees will receive a complimentary copy of his book, 30 Days to Digital Media Expertise.

About Geoff

Geoff Halsema is the author of 30 Days to Digital Media Expertise and the Vice President of Goodway Group, a leader in the digital media space. Over his 17-year career he led several retail automotive accounts for Bozell, Bates, Y&R, Martin Agency and Deutsch and has transferred his expertise in the retail category into Goodway’s consultative, partnership approach to Interactive for many fortune 500 brand’s agencies. Geoff is a proud member of the Gator Nation and lives in Milton, GA with his wife and three children.

Details

Day: Thursday, January 19
Place: Dave & Buster’s
Address: 7025 Salisbury Road, Jacksonville
Registration: 11:30 a.m.
Program Begins: 12 p.m.

Get your tickets today!

About the Silver Medal Award

The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon outstanding members of the local advertising community.

For many local clubs, awarding the AAF Silver Medal is the highlight of their year. It enhances the image of advertising by recognizing a locally well-known person for their advertising and community involvement.

Nomination Criteria

Silver Medal recipients are selected by a panel of judges from each local club. Judges use the following criteria when making their selections:

Contribution to His/Her Company – The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service

Creative Ability – The recipient must have shown a consistent, high degree of original thinking in their field.

Contributions to the General Advancement of Advertising – The recipient must have worked to increase the stature and raise the standards of the advertising profession.

Contributions to the Community – The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.

Submitting Nominations

Deadline: Friday, January 27, 2012

Submission: Please download this PDF and submit your nomination via e-mail to Kendall Barsin.

Questions:  Contact Kendall Barsin at 904.562.5983 or via e-mail at kendall@floridatheatre.com.

Previous Recipients

Previous AAF-Jacksonville Silver Medal Award recipients include:

AAF membership, in a nutshell

The American Advertising Federation (AAF) is a three-tiered organization — local, district and national. By joining AAF-Jacksonville, you in turn became a member of the 4th District (comprised of members from chapters all over the state of Florida and the Caribbean) and National levels.

As the “Unifying Voice for Advertising,” the AAF represents 50,000 professionals in the advertising industry, connected through a national network of 210 ad clubs, while also maintaining an academic base through its 225 college chapters. In addition, AAF’s 130 corporate members are advertisers, agencies and media companies that comprise the nation’s leading brands and corporations.

As your local chapter, AAF-Jacksonville is dedicated to serving our members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. AAF-Jacksonville fulfills set goals through effective government relations, professional development, public education, advertising standards, community service and recognition of excellence.

What we do

• Bring members together to yield creative business solutions.
• Protect and promote advertising at all levels of government through grassroots activities.
• Educate members on the latest trends in technology, creativity and marketing.
• Provide programs to assist local association volunteer leadership.
• Present the industry with its future leaders.
• Honor advertising excellence.
• Promote diversity in advertising by encouraging the recruitment of people of diverse cultures.
• Apply the communication skills of its members to help solve community concerns.

Get started

Welcome! We hope you’re as excited about being a member as we are to have you. Your membership includes a lot, and we are adding new things all the time. Read on to learn about all the benefits and perks that come with membership.

Enjoy access to…

4AAF Job Bank

AAF SmartBrief — daily e-newsletter

AAF Fourth District Insurance Services – including individual and group health and dental; life; annuities; disability and long-term care; pension and retirement; fidelity bonds; business overhead; office insurance; employment practices liability (EPLI); errors and omission coverage; worker’s compensation; and auto insurance from top carriers in Florida

Enjoy discounts on…

ADDY® Awards – entries

AdCases.com – portfolios, art cases

Adology – research for strategic advertising and marketing

AdverGuard – providing tools for advertising agencies to enhance display advertising campaigns

Advertising Age – global source of news, intelligence and conversation for marketing and media communities

ADWEEK – magazine/website that covers media news, including print, technology, advertising, branding and television

The Award Group – unique recognition products and programs for various industries

Business Wire – the global market leader in commercial press release distribution

Events in America – top trade show and conference directory

Experian Marketing Services – helps organizations target and engage customers with highly precise marketing

FedEx / FedEx Office

Hertz

Mutual of Omaha

The New York Times

Premiere Global Services (PGi) – multinational corporation and global provider of conferencing and collaboration solutions

PSAV Presentation Services – audio/visual equipment and staff for meetings and events

Translate Media – translation management expertise and international network of professional linguists

Warc – case studies, best practice guides, marketing intelligence, consumer insight, industry trends, news from around the world