Archive for February, 2010

2010 A-List ADDY Award Winners

Tuesday, February 23rd, 2010

04 District Four

21 AAF – Jacksonville

SALES PROMOTION

Packaging
02 A Single Unit

Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Bold City Brewery
Title: Mad Manatee IPA

02 B CD, DVD, VHS
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Rhett and Link
Title: Rhett and Link: Up to this Point

Point of Purchase
03 A Counter Top or Attached

Award: Gold ADDY® Award
Entrant: Robin Shepherd
Advertiser: Bold City Brewery
Title: Duke’s Cold Nose Brown Ale Beer Tap
Award: Gold ADDY® Award
Entrant: Robin Shepherd
Advertiser: Bold City Brewery
Title: Killer Whale Cream Ale
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Bold City Brewery
Title: Mad Manatee IPA Tap Handle

03 D Campaign (2-4 of categories 1A-3C)
Award: Gold ADDY® Award
Entrant: Robin Shepherd
Advertiser: Bold City Brewery
Title: Bold City Taps

COLLATERAL MATERIAL

Annual Report

06 B Four-color
Award: Silver ADDY® Award
Entrant: ruckus. advertising + public relations
Advertiser: Baptist Health
Title: Baptist Health Community Benefit Report

Brochure

07 B Four-color
Award: Silver ADDY® Award
Entrant: Burdette Ketchum
Advertiser: APR Energy
Title: APR Energy Brochure

Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: CSX Transportation
Title: CSX Charting Your Future

Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: The Cove at Selva Marina
Title: The Cove at Selva Marina

Publication Design

COLLATERAL MATERIAL

08 E Book Design (Entire Book)

Award: Silver ADDY® Award
Entrant: Wingard Creative
Advertiser: St. Johns RIVERKEEPER
Title: ‘Get Your Feet Wet’ St. Johns RIVERKEEPER Guidebook
Poster
09 A Single
Award: Gold ADDY® Award and Best of Show – Print
Entrant: St. John & Partners
Advertiser: Black Creek Outfitters
Title: Black Creek Unemployment Can’t Swim
Award: Gold ADDY® Award
Entrant: Robin Shepherd
Advertiser: Beaches Gallery Tour
Title: SquidBrush
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Black Creek Outfitters
Title: Black Creek Fed Can’t Swim
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Black Creek Outfitters
Title: Black Creek Housing Can’t Swim
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Southern Ford Dealers
Title: Ford Fusion Hybrid St. Louis/New Orleans
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Southern Ford Dealers
Title: Ford Fusion Hybrid San Fran/Vegas
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Chain Reaction Bikes
Title: Chain Reaction Gas Cap Poster
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Chain Reaction Bikes
Title: Chain Reaction Speedometer Poster
09 B Campaign
Award: Gold ADDY® Award
Entrant: St. John & Partners
Advertiser: Black Creek Outfitters
Title: Black Creek Campaign
Award: Gold ADDY® Award
Entrant: St. John & Partners
Advertiser: Southern Ford Dealers
Title: Ford Fusion Hybrid Campaign
Award: Gold ADDY® Award
Entrant: St. John & Partners
Advertiser: Chain Reaction Bikes
Title: Chain Reaction Bikes Campaign
Special Event Material 10 A Card

COLLATERAL MATERIAL

Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: CSX Transportation
Title: CSX Letterpress Holiday Card Package

10 B Invitation
Award: Gold ADDY®
Award Entrant: Robin Shepherd
Advertiser: Levi & Marisa Ratliff
Title: Once Upon a Daydream

DIRECT MARKETING

Business-to-Business or Consumer, Single

11 A Flat
Award: Silver ADDY®
Award Entrant: Wingard Creative
Advertiser: Davidson Realty
Title: Sneak Peek Saturdays Direct Mail

OUT-OF-HOME

Outdoor Board

14 A Flat
Award: Silver ADDY®
Award Entrant: St. John & Partners
Advertiser: Greater Michigan Ford Dealers
Title: Ford Shop at Home Escape

Award: Silver ADDY®
Award Entrant: St. John & Partner
Advertiser: Greater Michigan Ford Dealers
Title: Ford Shop at Home Taurus

Site

17 B Interior Still or Static
Award: Silver ADDY® Award
Entrant: Burdette Ketchum
Advertiser: Smith, Hulsey & Busey
Title: Airport Duratrans – Suitcases

Campaign

18 Out-of-Home, Campaign
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Greater Michigan Ford Dealers
Title: Ford Shop at Home Campaign

Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Native Sun Natural Foods
Title: Inside & Out

NON-TRADITIONAL ADVERTISING

Single 20 A

NON-TRADITIONAL ADVERTISING

Award: Gold ADDY® Award and Judges Award – Mark
Entrant: St. John & Partners
Advertiser: Southern Ford Dealers
Title: Ford Kingfish Giveaway
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Southern Ford Dealers
Title: Ford Kingfish Display
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Chain Reaction Bikes
Title: Chain Reaction Gas Cap Cling

NEWSPAPER

Full Page

27 B Color (any color besides black)
Award: Silver ADDY® Award
Entrant: The Florida Times-Union
Advertiser: The Florida Times-Union/jacksonville.com
Title: Don’t Fall For It

Newspaper Specialty Advertising

29 A Single Insert (of any type)
Award: Silver ADDY® Award
Entrant: Burdette Ketchum
Advertiser: Baptist Beaches
Title: Care That Amazes – Dr. Rama

Campaign

30 B Color (any color besides black)
Award: Silver ADDY® Award
Entrant: Burdette Ketchum
Advertiser: Baptist Beaches
Title: Care That Amazes

INTERACTIVE MEDIA

Websites, B-to-B Flash

32 C Services
Award: Gold ADDY® Award
Entrant: St. John & Partners
Advertiser: Meridian
Title: Meridian Website

Websites, Consumer Flash

34 B Outlets
Award: Silver ADDY® Award
Entrant: Advantage Design Group
Advertiser: Purdue University Calumet
Title: Purdue Experiential Micro Site

Websites, Consumer HTML/Other

35 A Products
Award: Gold ADDY® Award and Best of Show – Electronic
Entrant: SBS Studios
Advertiser: Twisted Pixel Games
Title: The Maw Web Site

INTERACTIVE MEDIA

Online

36 A Banners / Pop-ups / Screensavers
Award: Silver ADDY® Award
Entrant: SBS Studios
Advertiser: The National Campaign to Prevent Teen and Unwanted Pregnancy
Title: 2009 National Day Widget

36 C Micro or Mini Sites
Award: Gold ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Tailgate Microsite

Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Roadtrip Microsite

Websites / Online

37 Campaign
Award: Judges Award – Larry
Entrant: St. John & Partners
Advertiser: Florida Lottery
Title: Lottery Webisode Campaign

RADIO

Local (one metro)

39 A :30
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: The Florida Times-Union
Title: Florida Times-Union: Bursting With Life

TELEVISION Regional/National TV, Single 47 A Consumer Products
Award: Gold ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Sorvino Irish Family
Award: Gold ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Sorvino No You Don’t
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Willard New Year Celebration
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Sorvino Talk To The Family
Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Bruno Gondola

TELEVISION

Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Herschel Big Fan

Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Herschel False Start

Regional/National TV Campaigns

48 A Consumer Products
Award: Gold ADDY® Award and Best of Show – Broadcast
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Sorvino Campaign

Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Zaxby’s
Title: Zaxby’s Herschel Campaign

MIXED/MULTIPLE MEDIA

Consumer, Local 53

Award: Silver ADDY® Award
Entrant: Burdette Ketchum
Advertiser: Baptist Beaches
Title: Baptist Beaches Campaign

Award: Silver ADDY® Award
Entrant: St. John & Partners
Advertiser: Southern Ford Dealers
Title: Ford Kingfish Campaign

ADVERTISING FOR THE ARTS

Collateral

55 C Brochure / Sales Kit

Award: Gold ADDY® Award
Entrant: ruckus. advertising + public relations
Advertiser: Nemours BrightStart!
Title: Nemours BrightStart! Early Literacy Curriculum
55 E Poster
Award: Gold ADDY® Award
Entrant: Robin Shepherd
Advertiser: Atlantic Beach Experimental Theater
Title: Forrest
Award: Gold ADDY® Award
Entrant: Robin Shepherd
Advertiser: Earth Day Jacksonville
Title: Love the Earth
Award: Gold ADDY® Award
Entrant: Robin Shepherd
Advertiser: Atlantic Beach Experimental Theater
Title: Hughie

ADVERTISING FOR THE ARTS

Award: Silver ADDY® Award
Entrant: Brunet-García Multicultural Advertising & PR
Advertiser: ¡VIVA! Cinema Latin Film Festival
Title: ¡VIVA! Cinema Latin Film Festival Poster
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Maven Films
Title: Thespians
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Lucero
Title: Lucero
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Beaches Gallery Tour
Title: PaintFish

55 G Cards / Invitations / Announcements


Award: Gold ADDY® Award and Judges Award – Judy
Entrant: Robin Shepherd
Advertiser: Atlantic Beach Experimental Theater
Title: Forrest

Campaign

61 A Single Medium Campaign (for categories 55-60)
Award: Silver ADDY® Award
Entrant: Brunet-García Multicultural Advertising & PR
Advertiser: Ritz Chamber Players
Title: Ritz Chamber Players Promotional Materials

61 B Mixed / Multiple Media Campaign (for categories 55-60)
Award: Silver ADDY® Award
Entrant: Brunet-García Multicultural Advertising & PR
Advertiser: ¡VIVA! Cinema Latin Film Festival
Title: ¡VIVA! Cinema Latin Film Festival Campaign

PUBLIC SERVICE

Collateral

62 D POP or POPS Material (Other than Posters)
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Save Earl!
Title: Save Earl!

ADVERTISING INDUSTRY SELF-

Creative Services and Industry Suppliers

69 F Interactive
Award: Gold ADDY® Award
Entrant: SBS Studios
Advertiser: SBS Studios
Title: SBS Studios Holiday Card: Pimp My Hippo

Award: Gold ADDY® Award
Entrant: St. John & Partners
Advertiser: St. John & Partners
Title: SJ&P Holiday Website

69 J Cards / Invitations / Announcements

ADVERTISING INDUSTRY SELF-

Award: Gold ADDY® Award
Entrant: Robin Shepherd
Advertiser: The Robin Shepherd Group
Title: Overflowing

ELEMENTS OF ADVERTISING

Logo
72
Award: Gold ADDY® Award
Entrant: Brunet-García Multicultural Advertising & PR
Advertiser: Jacksonville Public Library Foundation
Title: Notable Author Series Logo
Award: Silver ADDY® Award
Entrant: Wingard Creative
Advertiser: FLAT FILE Gallery
Title: FLAT FILE Gallery Logo
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Bold City Brewery
Title: Bold City Brewery
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: Sweet -n- Flour
Title: Sweet -n- Flour
Illustration
73 A Single
Award: Silver ADDY® Award
Entrant: Brunet-García Multicultural Advertising & PR
Advertiser: Jacksonville Public Library
Title: Jacksonville Public Library Card Awareness Campaign Illustration
Award: Silver ADDY® Award
Entrant: Brunet-García Multicultural Advertising & PR
Advertiser: Jacksonville Public Library Foundation
Title: Cuba Illustration
Illustration
73 B Illustration Campaign
Award: Silver ADDY® Award
Entrant: Robin Shepherd
Advertiser: The Robin Shepherd Group
Title: Animal Anticipation
Photography

74 C Digitally Enhanced

Award: Silver ADDY® Award
Entrant: Brunet-García Multicultural Advertising & PR
Advertiser: ¡VIVA! Cinema Latin Film Festival
Title: ¡VIVA! Cinema Latin Film Festival Photo
74 D Campaign
Award: Silver ADDY® Award
Entrant: Burdette Ketchum
Advertiser: Baptist Beaches
Title: Baptist Beaches Photography Campaign

STUDENT ADDY Categories

Sales Promotion

S01 A Packaging

Award: Student Gold ADDY®
Entrant: Katherine Riffle
Advertiser: Flagler College
Title: The Kitschen Sink
Award: Student Gold ADDY®
Entrant: Amber Richards
Advertiser: University of North Florida
Title: Rainy Day Wine Labels
Award: Student Silver ADDY®
Entrant: Ashley Shelly
Advertiser: University of North Florida
Title: Zim’s Natural Soda Pop
Collateral Material S02 B Brochure, Annual Report
Award: Student Gold ADDY®
Entrant: Rade Stjepanovic
Advertiser: University of North Florida
Title: Study Abroad
S02 C Poster
Award: Student Silver ADDY®
Entrant: Liza Dixon
Advertiser: Flagler College
Title: Absent Bitmap Typeface Poster
Non-Traditional Advertising

S05
Award: Student Gold ADDY® and Student BEST OF SHOW ADDY®
Entrant: Kristina Cancelmi
Advertiser: Flagler College
Title: Human Trafficking Campaign

Consumer or Trade Publication
S06 A Single
Award: Student Gold ADDY®
Entrant: Ariel Fishel
Advertiser: University of North Florida
Title: Beneful-Playful Life
Award: Student Silver ADDY®
Entrant: Liza Dixon
Advertiser: Flagler College
Title: WD-40 Print Ad

S06 B Campaign (2 – 4 ads)

Award: Student Gold ADDY®
Entrant: Michele Wildey
Advertiser: Flagler
Title: Adopt a Pet
Award: Student Silver ADDY®
Entrant: Aaron O’Brien
Advertiser: Flagler College
Title: Simple Shoes
Award: Student Silver ADDY®
Entrant: Jessica Wyatt
Advertiser: Flagler College
Title: Johnson & Johnson BandAid Campaign

Award: Student Silver ADDY®
Entrant: Jessica Wyatt
Advertiser: Flagler College
Title: Agent Provocateur Ad Campaign

Editorial Design

S09 A Cover
Award: Student Silver ADDY®
Entrant: Liza Dixon
Advertiser: Flagler College
Title: Elevate Magazine Cover

S09 C Series (Covers or spreads or features)

Award: Student Gold ADDY®
Entrant: Emily Christy
Advertiser: flagler college
Title: Integrate Magazine
Award: Student Silver ADDY®
Entrant: Rade Stjepanovic
Advertiser: University of North Florida
Title: Pijetao Magazine
Elements of Advertising

S13 A Logo
Award: Student Silver ADDY®
Entrant: Ansley Randall
Advertiser: Flagler College
Title: Ecologie Airways

Award: Student Silver ADDY®
Entrant: Carrie Marie Green
Advertiser: Flagler College
Title: Small Bites Logo

Award: Student Silver ADDY®
Entrant: Carrie Marie Green
Advertiser: Flagler College
Title: AMCD Logo

S14 A Illustration
Award: Student Gold ADDY®
Entrant: ristina Cancelmi
Advertiser: Flagler College
Title: Through the Looking Glass
Award: Student Silver ADDY®
Entrant: Abbenyi Wa Abbenyi
Advertiser: Flagler College
Title: Poster for the town of Hot Coffee, Mississippi
S16 Animation
Award: Student Silver ADDY®
Entrant: Josh Simpson
Advertiser: University of North Florida
Title: Osprey Film Animation

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April Meet & Mingle

Monday, February 15th, 2010

Thursday, April 1, 2010
5:30 – 7:30 p.m.

Studio 9 European Bistro
10274 Buckhead Drive
Jacksonville, FL 32246

Join us for an evening of cocktails, smooth Jazz and great company. Bring a friend to meet and mingle with other Jacksonville advertising professionals and creatives. If you’re new to the industry, curious on how to become a member of AAF JAX or just want to enjoy good company, then the Meet and Mingle social is THE  place to be Thursday, April 1.

Posted in Uncategorized | No Comments »

Advertising is Art Media Auction!

Sunday, February 7th, 2010

Annual Media Auction continues to grow!

AAF-Jacksonville presented its second annual Media Auction, “Advertising is Art” before a crowd of Art Walkers during a chilly evening on Wednesday, March 3, 2010.

An estimated 100 attendees enjoyed free-flowing refreshments, an endless array of hors d’oeuvres, a lively and comedic auctioneer and a lobby filled with this year’s local ADDY® Award-winning entries.

The evening boasted 16 fun, non media-related silent auction items and more than 50 media-related live auction items with values ranging from a few hundred dollars to more than $10,000. The bidding was competitive and entertaining, with bidders enjoying incredible bargains on valuable advertising opportunities. In all, the auction fetched more than $32,000.

In addition to being an exciting event, the Media Auction benefits a great cause. Proceeds help fund scholarships for local advertising and graphic design students, as well as help support AAF-Jacksonville initiatives throughout the year.

Membership has its perks, too. AAF-Jacksonville members got to enjoy an additional 10 minutes of bidding time at the end of the silent auction. Those familiar with the silent auction process realize how valuable this can be. Want to learn more about becoming a member? Contact Tyler Morris at tylerm@cilj.com.

If you would like more information about our annual Media Auction or would like to become a part of it in 2011, please contact Jennifer Hankey at jennifer.hankey@jacksonville.com.

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2010 ADDY Awards

Friday, February 5th, 2010

Attaboy ADDYs!

ADDY attendees walked with a swagger of confidence through the doors of Bugsy’s Hideout, the hottest juke-joint in town the night of February 19.  The endless flow of giggle-water was enough to set the place on fire when it met the heat of the card tables. Yes, indeed, Bugsy’s was filled with guys and dolls dressed in their best rags, ready to start their speakeasy ADDY night.

The cool cats of the local advertising industry took in the scenery of their fellow advertiser’s  goods on display at Bugsy’s. When the time came, everyone crossed the alley to the historic Florida Theatre, where some received more than just an “attaboy” for their hard work. Silver, Gold and Best in Shows were awarded to the top dogs and were graciously announced from the screen of a new-aged talkie!

Marla Lucas, 4th District AAF Secretary, was the cat’s meow of the evening. A very humble and surprised Lucas was presented with the Silver Medal of achievement in the world of advertising. As a well-to-do dame,  she thanked her audience with grace,  and received a well-earned congratulations from the crowd! Attaboy Marla!

All-in-all, the hotsy-totsy affair will go down in history as the bee’s knees!


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Sally Hogshead

Thursday, February 4th, 2010

“HOW TO FASCINATE.”

Sally Hogshead, a Jacksonville native and award-winning copywriter, asks the question, “why do you vividly remember some brands and products, while most get filed into your mental spam filter?” The answer: fascination.

This question and more were answered at the AAF Jacksonville presents Sally Hogshead luncheon, held at Dave and Busters, February 25. A staggering number of advertising professionals and students from local universities were in attendance for inspiration and guidance to Fascinate in their own community.

Hogshead described the concept behind the her formulated F Score, as well as, enlightened the audience with the meaning and power behind their individual scores.  By the end of her speech, all in attendance were eager to read her new book, “Fascinate,” and learn more intriguing insight into the minds of consumers and advertisers alike.

Want to know how you add up? Calculate your very own F Score here.

Click here for more information on Sally Hogshead and learn how you can Fascinate.

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